The Contract That Pays the Surgeon
You are a dietitian in a two-person private practice. A bariatric surgery center offers you a contract covering all pre-operative patients. The center asks you to: (a) recommend a $240 "metabolic reset" supplement kit from a company that pays the surgeon a per-kit commission, documenting it as medically necessary; (b) bill a 12-visit post-operative package to insurance up front, whether or not the visits occur; and (c) sign a two-year, 25-mile non-compete. The coordinator says, "Everyone does this, and the surgeon sends you 15 patients a month." About 60% of your practice revenue currently depends on this referral stream.
1. Break down each of the three requests. What is the actual problem with each, and what rule or principle is engaged?
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(a) Supplement kit with per-kit commission. Paying for referrals is a kickback. Under the federal Anti-Kickback Statute - and Stark where Medicare/Medicaid patients and designated health services are involved - remuneration in exchange for referrals is prohibited regardless of whether the product is any good. Independently: recommending a product because of a commission rather than evidence breaches the duty of loyalty and the prohibition on accepting inducements, and documenting "medically necessary" for a supplement you do not believe is necessary is a misrepresentation and potentially fraud.
(b) Billing 12 visits before they happen. Billing for services not rendered is a false claim. MNT is covered only when delivered face-to-face, ordered by the treating physician, with the patient meeting coverage criteria for a qualifying condition within defined periods, and a new order for subsequent years. Pre-billing invites recoupment, penalties and possible program exclusion.
(c) Two-year, 25-mile non-compete. Often lawful, increasingly restricted by state, but a business and access-to-care question: reasonableness turns on scope, duration, geography and whether it protects a legitimate interest - not on locking out a region's patients.
2. What do you actually say and do, in the same week? Be specific.
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- Say it once, in writing, neutrally: "I can recommend a supplement for a given patient when the evidence supports it, and I'll document my own clinical rationale. I can't tie my recommendation to a commission, and I can't bill for visits before they happen."
- Offer the lawful version: standard MNT under physician orders, billed per visit as delivered; supplement recommendations driven by documented intake or laboratory deficits, with the food-first alternative named.
- Do not sign the documentation to "get it through." A signature is the act; pressure is not a defense.
- Escalate if pressure continues: administrator in writing, copy retained; then state licensure board guidance, professional liability insurer or a health-law attorney. The professional code of ethics obliges you not to participate in fraud and to use proper reporting channels.
- Decide your walk-away number in advance. This is an ethical floor, not a negotiation. The 60% revenue concentration explains why the ask feels coercive; it does not change the answer.
3. Separately, the business problem: 60% of revenue from one referral stream. What is your analysis and your 12-month plan?
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Analysis: this is concentration risk. Losing the contract removes roughly 60% of revenue overnight, and that vulnerability is precisely what makes the offer feel like it cannot be refused. Fixing the business is part of holding the ethical line, not a separate topic.
12-month plan:
- Legal review before signing - non-compete scope, term, termination, non-solicitation. Negotiate the covenant down: shorter duration, narrower radius, and a carve-out for patients who specifically request you.
- Diversify payers: Medicare MNT provider enrollment, commercial contracts, physician-group referrals for diabetes, CKD and oncology, plus telehealth to widen the catchment.
- Build a second product line: group programs and self-pay offerings that do not depend on a single surgeon.
- Measure it: track revenue by referral source monthly and set a ceiling - no single source above roughly 30-35%.
- If the covenant does take effect: patients may choose to follow you, but you must not solicit in violation of a valid restrictive covenant - get the boundary in writing rather than testing it.