Permission, price truth, and incremental economics
A fictional Swiss company prepares a consumer campaign using a purchased email list. Some listed people only opened an account; others previously bought a similar own product. The draft hides the sender behind a generic label and makes unsubscribe requests costly. A displayed comparison price has not been verified. Someone copies an EU-oriented statement about a universal fourteen-day internet withdrawal right into the Swiss offer. For a separate simplified campaign model, assume a suitable comparison establishes fifteen thousand francs of additional contribution before ten thousand francs of campaign cost. Planned spending was forty thousand francs and actual spending forty-six thousand. These figures are fictional arithmetic inputs and do not establish the legality or effectiveness of the proposed campaign. The team must separate specific Swiss contact and price requirements from economic calculations and avoid assuming that internal approval resolves either issue.
1. Welche rechtlichen Behauptungen und Datenpraktiken müssen vor dem Versand überprüft oder korrigiert werden?
Read the worked answer
Verify consent or the specific actual-customer exception; account opening alone is insufficient. Provide identifiable sender information and a simple free opt-out. Check list provenance and transparency, substantiate the reference price, and remove any unsupported universal Swiss withdrawal-right claim while distinguishing contractual promises.
2. Berechne den zusätzlichen Ergebnisbeitrag, den definierten Netto-ROMI und die Budgetabweichung.
Read the worked answer
Incremental contribution after campaign cost is CHF15,000−CHF10,000=CHF5,000. Defined net ROMI is CHF5,000/CHF10,000=50%. Overspend is CHF46,000−CHF40,000=CHF6,000, or 15% of plan. These calculations do not replace legal review or validate the causal comparison.