Client Advisory and Professional Conduct
Conduct questions test the SFC Code of Conduct in practice: how a firm knows its client, recommends a product, handles money and securities, manages conflicts and answers complaints.
Suitability and know your client
- Paragraph 5.2 requires an assessment of the client's financial situation, investment experience and investment objectives before a recommendation.
- Product due diligence must match the product's risk, complexity and liquidity to the client's profile.
- The rationale for a recommendation should be recorded, and the suitability assessment refreshed as circumstances change.
- Execution-only business reduces the suitability obligation but does not remove AML, know-your-client or disclosure duties.
Client assets and order handling
- Client money must be held in trust accounts under the Client Money Rules; client securities under the Client Securities Rules; no commingling with house assets.
- Orders must be executed on the client's terms, allocated fairly and not front-run.
- Firms must keep proper records and reconcile client assets.
Conflicts, disclosure and complaints
- Paragraph 7 requires conflicts to be identified and managed; commission and soft-dollar benefits must be disclosed.
- Complaints must be handled promptly and fairly, with records kept.
- The Investor Compensation Fund pays up to HK$500,000 per investor per default of a licensed intermediary.
- Disciplinary sanctions can include a fine of up to HK$10 million or three times the profit gained or loss avoided.
Worked example
A 72-year-old client with HK$3 million in savings and no derivatives experience is sold a five-times leveraged equity-linked note. She signs a risk disclosure statement and a form purporting to opt up to professional investor status. The opt-up fails because her portfolio is below HK$8 million, and the signature does not cure an unsuitable recommendation. The firm has breached the suitability requirement and should expect both regulatory and civil consequences.
Traps
- Treating a signed risk disclosure or professional investor opt-up as a defence to unsuitable advice.
- Assuming oral instructions displace the recorded risk profile.
- Failing to document why a product was recommended.
- Commingling client money with firm money, even briefly.