Management Trainee (Marketing) study materials
Management Trainee (Marketing) study resources

Management Trainee (Marketing): Numerical and Verbal Reasoning

Management Trainee (Marketing) · Work through your exam, one topic at a time.

All guide sections

Numerical and Verbal Reasoning

This domain tests speed and precision on business data, plus the discipline of reading statements for exactly what they claim. Most lost marks come from base-rate and quantifier errors, not hard maths.

Numerical rules

  • Percentages versus percentage points: 5% to 7% is +2 points but +40% relative.
  • Reverse percentages: a 20% fall needs a 25% rise to recover (1 ÷ 0.8 = 1.25).
  • Never average averages - weight by base size.
  • Compound growth: (1 + r)^n; CAGR = (end ÷ start)^(1/n) − 1; doubling time ≈ 70 ÷ growth rate in %.
  • Index numbers and currency conversions: fix the base and the exchange rate before comparing.

Verbal rules

  • An inference must follow from the passage; a recommendation, cause or prediction usually does not.
  • Track quantifiers (all, most, some, none) and scope - a claim about one region cannot be generalised.
  • Watch for the classic substitutions: correlation stated as cause, plan stated as outcome, opinion stated as fact.

Worked example

Region A has 200 customers averaging £50; Region B has 800 averaging £30. The naive average of £40 is wrong. Weighted average = (200 × 50 + 800 × 30) ÷ 1,000 = £34. Separately, revenue grew from £100m to £161m in five years: CAGR = (161 ÷ 100)^(1/5) − 1 ≈ 10%, since 1.1^5 ≈ 1.61. Reasoning: both answers depend on choosing the right base before dividing.

Traps

  • Averaging percentages across unequal groups.
  • Adding percentage changes instead of compounding them.
  • Accepting a plausible inference that the passage never states.