Merchandise and Visual Merchandising
This domain covers assortment presentation, planograms, display principles and stock rotation on the sales floor. The exam tests how merchandising attracts attention and supports sales without compromising safety.
Core rules and concepts
- A planogram is a diagram showing product placement, shelf space and number of facings.
- Facing means pulling products to the front edge so the label is visible and the shelf looks full.
- Use FIFO for stock rotation where appropriate; use FEFO (first expiry first out) for perishables and dated goods.
- Display principles include colour blocking, rule of thirds, sightlines, signage, cross-merchandising and customer flow.
- Keep aisles clear, price tags correct and displays stable.
Worked example
A planogram requires six facings of a soap brand, but only four units arrive. The associate should place four units in the assigned positions, pull them to the front, and record the shortfall; do not fill the gap with an unrelated SKU without approval. Reasoning: facings communicate availability and shelf productivity; substituting a different product breaks the planogram and confuses shoppers. The correct action is compliant presentation plus a stock report.
Traps that cost marks
- Hiding an empty shelf with unrelated stock without approval.
- Using FIFO when expiry dates require FEFO.
- Blocking aisles or exits with displays.
- Leaving outdated or missing price tags.
Key points
- Planograms control space and facings.
- Face products forward and keep labels visible.
- Use FEFO for dated goods.
- Displays must be stable, safe and correctly priced.