Integration and Ecosystem (CRM, Adobe, Third-Party)
Domain 7 tests integrations: CRM sync, Adobe Experience Cloud, LaunchPoint, APIs, and webhooks. Questions focus on field mapping, sync direction, errors, and identity.
CRM sync
Marketo syncs with Salesforce and Microsoft Dynamics. Field mappings define direction and which fields update. Sync errors arise from permissions, validation rules, or picklist mismatches. Campaign sync connects programs to CRM campaigns. Lead conversion and owner sync affect routing.
Adobe and third parties
Adobe Experience Cloud integrations include Analytics, Audience Manager, Target, Real-Time CDP, and Launch. Marketo Measure provides attribution; Sales Insight and Sales Connect support sales users. LaunchPoint connects webinar, chat, and enrichment vendors. REST and SOAP APIs have rate limits; webhooks push data outward.
Identity and governance
Use a dedicated integration user, least-privilege permissions, and sandbox testing. Watch for bidirectional sync loops and field-level permission gaps.
Worked example: Form fills do not appear in Salesforce. Check field mapping, sync user permissions, required fields, and sync errors. Reasoning: not every field syncs automatically, and CRM validation rules can reject records.
Traps: assuming all fields sync; ignoring picklist values; using a personal admin account for integration; exceeding API limits; testing in production.