Sliema Bay Hotel: Nine Leavers, €30,000 and Two Ways to Spend It
Sliema Bay Hotel has 90 rooms and 62 employees. Its front office team of 14 has lost 9 people in the past twelve months. Each replacement costs about €1,450 in advertising, agency fees, uniform and induction, and new staff take roughly six weeks to reach normal speed. Front-desk staff earn €10.80 an hour for a 40-hour week; the two competing hotels within walking distance advertise €11.60 for the same job.
Exit interviews record that six of the nine leavers complained that rosters were published only three days in advance and changed without notice, four said there was 'nowhere to go' beyond receptionist, and three cited night shifts. Guest complaints about slow check-in rose 18% in the third quarter, and the hotel's online rating slipped from 4.3 to 4.0.
The general manager has €30,000 to spend. Option 1 is a 6% rise for the front-office team. Option 2 is rostering software plus a supervisory training programme and two internal team-leader posts, costing €21,500 in year one and €11,000 a year afterwards.
1. Calculate the front-office labour turnover rate and the direct annual cost of that turnover. Calculate the annual cost of Option 1 and the three-year cost of both options. Show your working.
Read the worked answer
Labour turnover
9 leavers ÷ 14 posts × 100 = 64% a year. (If you use the average number employed as the base, state your figure; with a stable headcount of 14 the answer is the same.)
Direct cost of turnover
9 × €1,450 = €13,050 a year. This understates the true cost: each new starter takes six weeks to reach normal speed, so there are also months of slower check-in, more errors and more supervision - which is consistent with complaints rising 18%.
Option 1 - 6% pay rise
- Hours: 14 × 40 × 52 = 29,120 hours
- Wage bill: 29,120 × €10.80 = €314,496
- 6% = €18,870 a year, so €56,610 over three years
- New rate: €10.80 × 1.06 = €11.45 - still below the €11.60 the two competitors advertise.
Option 2 - rostering, training and team leaders
- Year 1: €21,500; years 2 and 3: €11,000 each → €43,500 over three years
Comparison
Option 2 is €13,110 cheaper over three years and fits inside the €30,000 budget in year one. Option 1 is affordable but does not close the pay gap. Both are small relative to €314,496 of wages, which is the point: the problem is not primarily the size of the pay packet.
2. Use Herzberg's two-factor theory to explain why the 6% pay rise on its own is unlikely to stop the leavers, referring to the evidence in the exit interviews.
Read the worked answer
Pay as a hygiene factor
Herzberg distinguishes hygiene factors (pay, working conditions, company policy, supervision, job security) from motivators (achievement, recognition, responsibility, advancement, the work itself). Hygiene factors do not motivate when present - they only demotivate when absent or perceived as unfair. A 6% rise moves pay from €10.80 to €11.45, which is still below the €11.60 competitors advertise, so it does not even remove the grievance it is meant to remove. At best it prevents further dissatisfaction; it creates no reason to stay.
What the exit interviews actually say
- Six of nine: rosters published three days ahead and changed without notice. This is company policy and working conditions - pure hygiene, and one the pay rise does not touch. It also destroys the ability to plan childcare, study or a second job, so it damages security and social needs as well. People leave to escape unpredictability, not to earn €0.65 more an hour.
- Four of nine: 'nowhere to go'. This is advancement - a genuine motivator. A receptionist who can see no route to team leader, duty manager or revenue analyst has no reason to invest in the hotel. Option 2's two team-leader posts create visible progression for 14 people; that is a motivator, and it is cheap relative to replacing staff.
- Three of nine: night shifts. Working conditions again, but one that can be managed by rostering fairness and rotation rather than by money.
Conclusion
Herzberg predicts exactly what is observed: the complaints are concentrated in hygiene and advancement, and money addresses neither. Note also the link to Maslow - unpredictable rosters undermine security and belonging, which sit below esteem and self-actualisation, so the team-leader posts alone will not fix the problem unless the rostering is fixed first.
3. Recommend one option, justify it against the other, and identify two measures the general manager should track over the following twelve months.
Read the worked answer
Recommendation: Option 2, provided the rostering change is treated as non-negotiable and delivered first.
Justification
- It is cheaper over the decision horizon. €43,500 over three years against €56,610 for Option 1, and the year-one figure of €21,500 leaves €8,500 of the €30,000 budget as contingency.
- It matches the diagnosis. Six of nine leavers cited rosters and four cited progression. Option 2 addresses both directly; Option 1 addresses neither, and leaves pay at €11.45 against a market rate of €11.60 - a pay rise that will be read by staff as an insult rather than a concession.
- It attacks the cost driver. Turnover is costing €13,050 a year in direct replacement cost alone. If Option 2 halves leavers from nine to four, it saves about €7,250 in direct costs plus the productivity loss during six-week ramp-ups, which is where the guest complaints and the rating slide from 4.3 to 4.0 are coming from.
- It creates an internal labour market. Two team-leader posts give 14 people a visible next step and give the hotel a pipeline for duty managers, reducing future external recruitment.
Risks to acknowledge
- Rostering software is useless if managers override it; the policy must be written and enforced (rosters published 14 days ahead, changes only by agreement).
- Team-leader posts can create resentment if the selection is seen as favouritism - use a published, criteria-based process.
- Pay still trails the market by €0.15; plan a staged move to €11.60 over two years so the retention gains are not immediately undone.
Measures to track monthly
- Financial: front-office labour turnover cost (leavers × €1,450) and the number of leavers, reported alongside the monthly wage bill so the trade-off between pay and turnover is visible.
- Non-financial: the percentage of rosters published at least 14 days ahead and the number of unplanned changes, plus check-in complaint volume - these are the leading indicators that the actual causes are being fixed, where the online rating is a lagging one.