Advertising, Fees, and Business Practices
What the exam tests
This domain tests truthful marketing, fee transparency, and business conduct. Nebraska prohibits misleading representations and exploitation through fees or business arrangements.
Core rules
- State credentials accurately; do not imply certification, specialty, or Board affiliation you do not hold.
- Advertising must not guarantee outcomes, use misleading testimonials, or create false urgency.
- Disclose fees, cancellation policies, insurance limitations, and collection practices before services.
- Do not split fees for referrals in ways that exploit clients or compromise judgment.
- Barter only when fair, documented, culturally appropriate, and not exploitative.
- Collections must avoid disclosing clinical information beyond what is necessary.
Worked example
A therapist’s website says “board certified” although the credential is only state licensure. Reasoning: the statement is misleading. The therapist corrects the site to “Nebraska-licensed LMFT,” verifies other claims, and ensures fees and privacy practices are visible before intake.
Traps
Using “guaranteed” or “cure” language; hiding fees until after service; using client testimonials without valid consent; aggressive collection that reveals therapy details; implying a specialty without training.