Economic and Industry Analysis
What is tested
How macro data and industry structure feed earnings forecasts - the link from GDP, inflation and policy rates to sector demand and pricing power.
Macro variables and where they hit
- GDP: real growth drives volumes; nominal growth captures inflation. The GDP deflator is broader than CPI or WPI.
- Inflation: CPI covers services and food; WPI covers traded goods and excludes services. Core inflation strips out food and fuel.
- Policy: repo rate, reverse repo, CRR, SLR and open market operations set liquidity and the cost of money; the yield curve prices growth and inflation expectations.
- Activity: IIP, PMI, capacity utilisation, credit growth, trade and current account deficit, fiscal deficit.
- Indicators: leading (new orders, credit growth), coincident (IIP), lagging (unemployment, bad loans).
Industry frameworks
- Life cycle: introduction, growth, maturity, decline. Growth industries are not automatically profitable when competition is fragmented.
- Porter's five forces: rivalry, buyer power, supplier power, new entrants, substitutes.
- PESTEL: political, economic, social, technological, environmental, legal.
- Cyclical vs defensive: autos, metals and real estate are cyclical; FMCG and pharma are typically defensive. Concentration (HHI), entry barriers and pricing power determine margin durability.
Worked example
A 50 bps repo cut is announced. A cement analyst checks three links. First, transmission: only 55% of the company's debt is floating, so interest cost falls by roughly 50 bps × 55%, not 50 bps. Second, demand: housing credit growth is 14%, and cement demand tracks it with a two-to-three quarter lag. Third, supply: industry capacity utilisation is 68%, so pricing power stays weak until utilisation crosses roughly 75%. Forecast: volume growth of 7–8% next year, with margin expansion only if utilisation rises. The recommendation is 'hold' until utilisation confirms.
Traps
Treating WPI as a services inflation gauge; equating high industry growth with high company margins; ignoring the lag between a rate cut and demand; applying a defensive label to a company whose end-markets are cyclical.