Advertisements, Billing, and Practice-Entity Requirements
Advertising
Nevada requires dental advertising to be truthful and not misleading. Claims about specialties, credentials, sedation, prices, and outcomes must be accurate and substantiated. A hygienist may be identified by the correct license title; implying a specialty or dentist-level authority is misleading. Discounts and coupons must disclose material conditions.
Billing and fraud
Billing must reflect services actually rendered by a qualified provider. Upcoding, unbundling, billing for supervision not provided, and waiving copays to induce referrals can violate law and insurance rules. Fee-splitting with non-clinical parties may be restricted. Keep records that support every code.
Practice entity
Nevada regulates who may own or control a dental practice. The corporate-practice-of-dentistry doctrine generally limits ownership to licensed dentists, with limited exceptions. A management company may provide administrative services but cannot control clinical decisions. Offices must meet facility and registration requirements and be available for inspection.
Worked example
A marketing vendor offers a 'free whitening' coupon. The office plans to add a hidden $75 'exam fee' at checkout. The ad is misleading because the material condition is not disclosed. The office should state the total cost and eligibility clearly, and ensure the hygienist performs only authorized services.
Traps
A management company's policies cannot override the dentist's clinical judgment. 'Everyone in the group bills that way' is not a defense. Do not advertise a credential you do not hold or a result you cannot support.