CMF study plan

Define each core marketing concept (value proposition, positioning, segmentation, targeting) in your own words and map how they connect in a single framework diagram

Compare the major strategic planning approaches (SWOT, Ansoff matrix, Porter's generic strategies) and write one worked example of each applied to a fictional firm

Classify the marketing mix elements and explain how each changes across B2B versus B2C and product versus service contexts

Draft a one-page positioning statement for a sample brand, justifying each choice against the segmentation logic

Analyze how competitive forces and the product life cycle shape strategy decisions by writing two short case-style scenarios

Evaluate pricing, distribution, and promotion tradeoffs by building a decision table of at least six scenarios and recommended actions

Summarize the marketing planning process from situation analysis through control, listing the inputs and outputs of each stage

Self-quiz on Domain 1 concepts and log any term you cannot define without notes

Diagram the main digital channel types (owned, earned, paid) and assign at least two example tactics to each

Explain how search, social, email, and display channels differ in intent, cost structure, and measurement approach

Design a simple multi-channel funnel for a hypothetical product, showing which channel serves each funnel stage

Identify three common channel-selection mistakes and describe the diagnostic that would catch each

Match each digital channel to the metrics that best reflect its performance and explain why each pairing fits

Calculate and interpret core metrics (CTR, conversion rate, CPC, CPA, ROAS) from a set of self-made practice numbers

Distinguish attribution models and describe how each would change credit assigned to a sample campaign

Review ethical obligations in data collection and targeting, and list three compliance-minded practices for a campaign plan

Compare qualitative and quantitative research methods and select an appropriate method for four different business questions

Explain how sampling, question wording, and survey design introduce bias, and rewrite three flawed questions to reduce it

Trace the consumer decision process and identify where marketing research can intervene at each stage

Differentiate primary from secondary data and note the reliability tradeoffs of each

Define brand equity and describe how brand elements, associations, and consistency build it over time

Outline the stages of new product development and the go/no-go criteria at each stage

Distinguish the branding decisions for line extensions, brand extensions, and multi-brand portfolios with one example of each

Explain how packaging, positioning, and lifecycle stage interact in product management decisions

Distinguish the goals of advertising, PR, sales promotion, and direct marketing and match each to appropriate objectives

Draft a message strategy statement identifying the target, the core benefit, and the supporting reason to believe

Evaluate how channel choice and creative format change the same message for two different audiences

Identify the elements of an integrated communications plan and explain why consistency across touchpoints matters

Synthesize all six domains by building a one-page concept map that links key terms across domains

Complete a timed 60-question mixed practice set drawn from your own notes and score it

Review every missed item and write a corrected explanation for each

Rank domains by confidence and schedule two targeted review sessions for the weakest areas