ACCA APM study materials
ACCA APM study resources

ACCA APM cheat sheet

ACCA APM · Keep the key ideas within reach.

Quick reference

Strategic Planning and Control

  • Mission states purpose and scope; goals are open-ended aims; objectives are quantified, time-bound targets derived from goals.

  • SMART test for objectives: Specific, Measurable, Achievable, Relevant, Time-bound.

  • Ansoff matrix: existing/new products against existing/new markets gives market penetration, product development, market development, diversification.

  • Porter's generic strategies: cost leadership, differentiation, focus (cost focus or differentiation focus); being 'stuck in the middle' yields below-average returns.

  • BCG matrix: cash cows (high share, low growth) fund stars (high/high); question marks need investment decisions; dogs are candidates for divestment.

  • Porter's five forces: rivalry, buyer power, supplier power, threat of new entrants, threat of substitutes.

  • Mendelow matrix classifies stakeholders by power and interest: high power/high interest = key players, manage closely; low power/low interest = minimal effort.

  • Balanced scorecard perspectives: financial, customer, internal business process, learning and growth; each needs objectives, measures, targets and initiatives.

  • Strategic drift occurs when incremental change lags environmental change; it can end in transformational change or demise.

Quick reference

Performance Measurement and Management

  • ROI = controllable (or divisional) profit / capital employed; RI = divisional profit less (notional interest rate x capital employed).

  • ROI can drive dysfunctional behaviour: managers may reject projects earning above the cost of capital but below the current divisional ROI.

  • RI reduces the ROI rejection problem but is an absolute measure, so it is harder to compare divisions of different size.

  • EVA = NOPAT less (WACC x invested capital); it charges for the full cost of capital including equity.

  • Variance analysis: material price variance = (standard price - actual price) x actual quantity purchased.

  • Material usage variance = (standard quantity for actual output - actual quantity used) x standard price.

  • Labour rate variance = (standard rate - actual rate) x actual hours paid; efficiency variance uses hours worked.

  • Transfer pricing rule: minimum = marginal cost (or variable cost) plus opportunity cost of the transferred unit; maximum = external market price.

  • The Fitzgerald and Moon building blocks: dimensions (financial and non-financial), standards (ownership, achievability, equity) and rewards (clarity, motivation, controllability).

Quick reference

Performance Evaluation and Analysis

  • Gross profit margin = gross profit / revenue; operating margin = operating profit / revenue; both are expressed as percentages.

  • Asset turnover = revenue / capital employed; ROCE = operating margin x asset turnover (DuPont decomposition).

  • Current ratio = current assets / current liabilities; quick ratio excludes inventory from current assets.

  • Gearing = debt / (debt + equity) or debt / equity; state which convention is used when interpreting.

  • Interest cover = operating profit / finance cost; a low cover signals financial risk.

  • Dividend cover = profit after tax (or distributable profit) / dividends paid; dividend payout is its reciprocal.

  • When comparing ratios across years, distinguish changes in profitability, efficiency, liquidity, gearing and investor ratios.

  • Limitations of ratio analysis: inflation, differing accounting policies, creative accounting, and single-year snapshots without trend or benchmark context.

  • Non-financial indicators (quality, customer satisfaction, cycle time) explain the drivers behind financial results.

Quick reference

Strategic Performance Management in Specialised Contexts

  • Not-for-profit organisations lack a profit motive; value for money is assessed as economy (inputs), efficiency (input-output ratio) and effectiveness (outputs against objectives).

  • Public sector performance is often judged on the 3Es plus equity; targets may create gaming or output distortion.

  • Service organisations have intangible outputs, simultaneous production and consumption, and heterogeneity, so quality measures must include customer perception.

  • In divisionalised groups, transfer prices affect divisional profit and therefore divisional manager motivation and reported performance.

  • Multi-national performance evaluation must separate controllable from uncontrollable factors, including exchange-rate movements and local inflation.

  • Information systems for performance management should be timely, accurate, relevant and cost-effective relative to the value of the decisions they support.

  • Risk management frameworks classify risk as strategic, operational, financial and hazard; controls are preventive, detective or corrective.

  • In shared-service or project contexts, use earned value: cost variance = earned value - actual cost; schedule variance = earned value - planned value.

  • Sustainability reporting extends the balanced scorecard to environmental and social measures, which may be hard to quantify and verify.