AEM Sites Business Practitioner Expert study guide
AEM Sites Business Practitioner Expert · Work through your exam, one topic at a time.
The Adobe Certified Expert - Adobe Experience Manager Sites Business Practitioner credential is Adobe's certification for people who run day-to-day AEM Sites work rather than build the platform. That means content authors, marketing technologists, and site managers who create and organize pages, manage assets, run publishing and approval processes, configure targeting, and read reports. The AEM Sites Business Practitioner Expert study guide has 8 sections and about 2,252 words.
01AEM Sites Fundamentals and Architecture
AEM Sites is built on a Java content repository (JCR) exposed through Apache Sling and rendered by HTL/Sightly. Every piece of content is a node addressed by path, with a jcr:primaryType such as cq:Page or nt:unstructured .
318 words, about 2 min02Authoring and Content Management
Authoring in AEM happens in the Touch UI. A business practitioner must be fluent in the page editor (component insertion via the Layout/Components rail, the edit dialog, the in-place editor, and the Assets browser), the Sites console (create, copy, move, publish, and manage pages), and the Assets console for media.
307 words, about 2 min03Page and Component Management
Pages are built from components placed into paragraph systems (the responsive grid containers). A component's behavior is defined by its resource type , which maps to an HTL script and a dialog (cq:dialog) or design dialog .
285 words, about 1 min04Digital Asset Management and Content Reuse
The Assets console is the DAM. Practitioners must understand folders vs.
276 words, about 1 min05Workflows, Publishing, and Content Governance
Workflows automate review and approval. Know the difference between workflow models (the design, built in the Workflow Editor), workflow instances (a running execution), and workflow launchers (triggers that start an instance on an event such as page creation or modification).
265 words, about 1 min06Personalization, Targeting, and User Experience
AEM Targeting lets you deliver different experiences to different audiences. The building blocks are audiences (defined by rules or segments), activities (the campaign that maps audiences to experiences), and offers/experiences (the content shown).
275 words, about 1 min07Analytics, Reporting, and Site Performance
AEM integrates with Adobe Analytics and Adobe Launch (Tags) for measurement. Practitioners should understand client libraries (clientlibs) - how CSS/JS are bundled, categorized, and included via data-sly-call or the page component - because clientlib strategy directly affects performance.
273 words, about 1 min08Administration, Permissions, and Business Practitioner Practices
Administration covers users, groups, and permissions . AEM uses ACLs (access control lists) applied on paths, with privileges like jcr:read , jcr:write , crx:replicate .
253 words, about 1 min