Adobe Analytics Business Practitioner Expert flashcards
Adobe Analytics Business Practitioner Expert · Build recall with a focused review session.
32 cards. Read the term and the definition here. The deck at the top of this page is optional.
- Report suite base currency
- A report-suite-level setting that fixes the currency for all revenue and currency events; it cannot be changed after data collection without data repair.
- Prop vs eVar
- Props are traffic variables with hit-level scope and no persistence; eVars are conversion variables with configurable allocation and expiration across hits or visits.
- Success event types
- Events are counter (increments), currency (sums revenue), or numeric (stores a value); the type determines aggregation and available functions.
- Processing rule order
- Processing rules execute top to bottom at hit time; a later rule can overwrite a value set by an earlier rule, so order matters.
- Context data mapping
- Context data variables prefixed c. are not reported directly; they must be mapped to props or eVars through processing rules or the SDK extension.
- Rollup report suite
- A suite that aggregates data from multiple child suites; it cannot collect data directly and inherits variables from its children.
- Traceability matrix
- A document linking each business objective to its KPI, the implementing variable or event, and the report that proves success.
- Acceptance criteria
- Testable statements in the requirements document that define when an implementation is complete, such as a named event firing with a required value.
- KPI definition
- A specific, measurable metric tied to a named report and a business decision; it must be defined before implementation to avoid rework.
- Use-case inventory
- A list of who needs which report to make which decision; it is the primary input for report suite and variable design.
- Segment container levels
- Hit, visit, and visitor containers control scope; a visit container includes all hits of a visit that contains a matching hit.
- Sequential segment
- A segment requiring ordered hits using then and within constraints, such as page A then page B within one visit.
- Calculated metric formula
- An expression combining metrics with arithmetic and functions; division by zero yields no data, so guard the denominator.
- Virtual report suite
- A view of a parent suite filtered by a segment with optional permissions, time zone, and currency; it adds no new variables or events.
- Segment sharing
- Ownership and shared-with settings determine visibility; an unshared segment is visible only to its owner and administrators.
- Fallout report
- A Workspace visualization showing the percentage of visitors proceeding through an ordered sequence of pages or events, with optional segments per step.
- Flow report
- A Workspace visualization of pathing before and after a chosen node, which can be a page, dimension value, or segment.
- Anomaly detection
- A Workspace feature flagging values outside a statistical confidence band; it needs sufficient historical data to train the model.
- Attribution panel
- A Workspace panel comparing attribution models such as last touch, first touch, linear, and participation for a selected conversion event.
- Date comparison
- A Workspace setting comparing the current period to a prior period, same period last year, or a custom range within the same table.
- Marketing channel rules
- Ordered processing rules evaluated top to bottom; the first matching rule assigns the channel, so specific rules must precede generic ones.
- Channel expiration
- A setting controlling how long a channel value persists before a new touch overwrites it, typically visitor or visit scope.
- Time decay model
- An attribution model giving more credit to touches closer to conversion, with credit decreasing according to a decay curve.
- Cross-device identity
- Linking visitors across devices requires an identity graph or customer ID; without it, visitor counts are device-based and overstate unique people.
- Data classification
- Labeling variables and dimensions for sensitivity, such as PII, which drives privacy rules, retention, and access controls.
- Product profile
- An Admin Console grouping that grants Analytics permissions; membership determines report suite access and tool rights.
- Report suite access
- A per-user permission set to all, none, or a specific list of suites; without access a user sees no data despite a valid login.
- Bot filtering
- A report-suite setting excluding known bot traffic; changing it alters historical comparability and is a common source of data discrepancies.
- IP obfuscation
- A report-suite privacy setting that masks or removes IP addresses, affecting geolocation accuracy and privacy compliance.
- Data repair
- An administrative tool that deletes or corrects historical data for a variable or event; changes are not reversible without a backup.
- Hit processing latency
- Real-time reports update within minutes, while full processing takes longer; check processing status before escalating missing data.
- Scheduled project failure
- Deliveries stop silently when the owner loses report suite access; verify ownership and permissions when schedules fail.