Adobe Analytics Business Practitioner Professional case studies
Adobe Analytics Business Practitioner Professional · Put your knowledge to work in context.
The Adobe Analytics Business Practitioner Professional credential is aimed at practitioners who use Adobe Analytics day to day to answer business questions: building reports and dashboards, defining segments and calculated metrics, gathering requirements from stakeholders, and turning data into recommendations. It sits at the professional tier, so it assumes working familiarity with the interface and with core concepts such as eVars, props, events, processing rules, and report suite configuration rather than teaching them from scratch. The Adobe Analytics Business Practitioner Professional case studies are 5 cases and about 2,530 words.
1The Disappearing Conversions: A Tracking Code Mystery
A retail client reports that their 'Purchase' conversion has dropped by 40% over the last two weeks, while their analytics traffic reports show a 10% increase in overall site visits. The implementation uses Adobe Experience Platform Launch (Launch) with a single rule that fires the purchase event on the order confirmation page.
472 words, about 2 min2Segmenting for Success: The Case of the Vanishing Mobile Users
A media company has a mobile app and a responsive website. They have implemented Adobe Analytics with a single report suite for both, using a prop to distinguish between 'App' and 'Web' traffic.
568 words, about 3 min3The Case of the Missing Campaign Data: A Governance Challenge
A global manufacturer uses Adobe Analytics with multiple report suites for different regions. They have a global marketing team that runs campaigns across regions and wants to see a consolidated view of campaign performance.
524 words, about 3 min4Attribution Anomaly: The Case of the Overlapping Campaigns
An e-commerce company runs two campaigns simultaneously: a display campaign and an email campaign. They use Adobe Analytics with a 30-day visit expiration for the campaign variable (v0) and a 30-day visitor expiration.
475 words, about 2 min5The Dashboard Dilemma: When Metrics Don't Match
A financial services company has a dashboard that shows 'Total Revenue' from their Adobe Analytics data. The dashboard uses a calculated metric that sums 'Revenue' (the standard e-commerce metric) and 'Event 10' (a custom event they use for application submissions, which they also count as revenue).
491 words, about 2 min