Adobe Analytics Developer Professional flashcards

32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Solution Design Reference

Document that maps business requirements to Adobe Analytics variables, events, and report suites; it is the implementation's single source of truth.

Virtual report suite

Report suite view that includes or excludes data using segments without copying or changing the underlying data.

Multi-suite tagging

Sending one hit to multiple report suites, useful for global and business-unit reporting but increasing processing volume and variable conflicts.

Success event

Counter, numeric, or currency variable used to measure actions; configure its type and serialization in report suite settings.

Data governance

Rule set that restricts personal data in Analytics; collect only approved dimensions and hash or omit identifiers when required.

Report suite settings

Timezone, currency, and base URL are set at report suite creation; changing them later affects data continuity and interpretation.

Adobe Experience Platform Tags

Tag management system using extensions, data elements, rules, and published libraries to deploy Adobe Analytics and other marketing tags.

Rule components

A tag rule consists of an event, optional conditions, and actions; the order of rules and actions affects execution.

Web SDK sendEvent

alloy.sendEvent sends XDM data to the Experience Platform edge, where a datastream maps fields to Analytics variables.

Tracking server

First-party CNAME host that receives Analytics image requests; configure matching secure and non-secure values to avoid third-party cookie restrictions.

s.t versus s.tl

s.t() sends a page view; s.tl() sends a link hit and needs a link type and name for custom links.

Consent

Consent must be set before tracking calls; Web SDK setConsent and the Adobe opt-in service govern whether data collection occurs.

Data element

Reusable pointer to a JavaScript value, cookie, query parameter, or DOM element used inside tag rules.

Prop

Traffic variable that stores a value on the hit; supports list props and pathing but has no conversion expiration.

eVar

Conversion variable with configurable expiration and allocation; used to attribute success events to prior values.

Processing rule

Hit-level condition-action logic that sets, copies, or deletes Analytics variables before the hit is stored.

Context data

s.contextData key-value pairs are not reported directly; processing rules or Web SDK mappings expose them as Analytics variables.

Classification

Metadata imported into a report suite to group or label variable values, such as product names or categories.

List variable

Delimiter-separated variable that stores multiple values in one hit; its delimiter and character limit are configured in report suite settings.

Merchandising eVar

eVar set by a product or promotion that allocates success to products rather than to the hit's general value.

Experience Platform Debugger

Browser extension that shows Analytics beacons, variable values, and tag rule execution during testing and validation.

Image request

Network request to /b/ss/ containing query parameters such as pe, events, and products; inspect it in browser developer tools.

Missing page view

Check JavaScript errors, consent state, tracking server, report suite ID, and whether s.t() runs after the library loads.

Real-time report

Real-time reports confirm recent hits and variable values but retain limited history and may lag a few minutes.

Web SDK debug

Set debugEnabled or use Experience Platform Assurance to view edge requests, datastream mapping, and Analytics responses.

Data feed validation

Compare raw data feed rows with Analytics reports to find processing rule, classification, or filtering differences.

Segment containers

Hit, visit, and visitor containers determine scope; a visitor segment includes every hit from matching visitors.

Calculated metric

Formula combining existing metrics with operators, filters, or functions; saved and shared like a report metric.

Attribution model

Rule distributing credit for a success event across touchpoints, such as last touch, first touch, or linear.

Data Warehouse

Scheduled or on-demand export of processed Analytics data in flat files, supporting large queries and breakdowns.

Shared audience

Analytics segment published to Experience Cloud for use in Target, Campaign, or Audience Manager with proper permissions.

Report Builder

Excel add-in that requests Analytics data through APIs for formatted, refreshable worksheets and scheduled workbooks.