Data Governance, Privacy, and Troubleshooting
What you must understand
Governance in CJA ties back to Experience Platform: data usage labels, policies, and consent. Know how labels propagate from schemas/datasets into CJA and how they restrict use of sensitive fields. Understand data retention and deletion requests (right-to-be-forgotten) and how they affect reporting.
Privacy topics include consent management, identity handling, and ensuring PII is not exposed in reporting. Troubleshooting tests your ability to diagnose: missing data (schema, timestamp, identity, or dataset not enabled), incorrect numbers (attribution, session settings, duplicate events), and component errors (mismatched data types, missing mappings).
Traps to watch
- Assuming labels automatically block reporting; policies must be enforced.
- Forgetting that deletion requests propagate through Platform and downstream.
- Blaming the data view when the real issue is a missing identity or bad timestamp at ingestion.
- Overlooking duplicate events from multiple ingestion paths.
Rule of thumb
Debug in order: schema → identity → timestamp → dataset enabled in connection → data view component settings. Most "missing data" questions resolve at the first three steps.