Adobe Customer Journey Analytics Developer Expert study guide
Adobe Customer Journey Analytics Developer Expert · Work through your exam, one topic at a time.
The Adobe Customer Journey Analytics Developer Expert credential is an Adobe certification aimed at practitioners who build and maintain Customer Journey Analytics implementations rather than simply use the interface. It targets developers and implementation specialists who configure connections to Experience Platform datasets, design data views and components, model identities and stitching, build analyses and derived data in Analysis Workspace, and govern and troubleshoot the resulting data. The Adobe Customer Journey Analytics Developer Expert study guide has 5 sections and about 1,288 words.
01Data Ingestion and Connection Configuration
Customer Journey Analytics connections sit on top of Experience Platform datasets, so ingestion questions really test how you map datasets into a connection. Know the difference between a connection (dataset-to-schema mapping, plus the person ID and dataset-level settings) and a data view (the reporting layer).
312 words, about 2 min02Data View and Component Configuration
A data view is where raw schema fields become reportable components: dimensions, metrics, segments, and date ranges. Know the component settings that shape analysis: dimension behavior (e.g., whether values are treated as low-cardinality or high-cardinality), attribution models on metrics, and the session settings (session timeout, whether a new session starts on a campaign or event).
264 words, about 1 min03Data Modeling, Identity, and Stitching
CJA's power is cross-device and cross-channel analysis, which depends on identity . Know the concept of the person ID (the namespace used to identify a person) and how it is set at the connection level.
266 words, about 1 min04Analysis Workspace and Derived Data
Workspace is the analysis surface: freeform tables, visualizations, segments, calculated metrics, and derived fields. Know how calculated metrics differ from derived fields (calculated metrics operate on metrics; derived fields transform dimension values at query time).
225 words, about 1 min05Data Governance, Privacy, and Troubleshooting
Governance in CJA ties back to Experience Platform: data usage labels , policies , and consent . Know how labels propagate from schemas/datasets into CJA and how they restrict use of sensitive fields.
221 words, about 1 min