Adobe Journey Optimizer Business Practitioner flashcards

32 cards. Read the term and the definition here. The deck at the top of this page is optional.

AJO vs. AEP boundary

AJO owns journeys, campaigns, messages, and offers; Adobe Experience Platform owns schemas, datasets, identities, and unified profiles that AJO reads.

Journey entry sources

A journey starts from one entry: an event (unitary), an audience qualification, or a business event. Each journey has exactly one entry point.

Campaign vs. journey

A campaign is a single scheduled or immediate send to an audience with no per-profile state; a journey is stateful and multi-step across time.

Billable profile

A licensed metric counting distinct profiles messaged within a billing period across channels; it drives AJO consumption rather than raw profile count.

Wait activity

A journey node that holds each profile for a duration or until a date before continuing; profiles wait independently.

Journey re-entry rule

A journey-level setting controlling whether a profile may enter again: no re-entry, after a fixed period, or unlimited entries.

Condition activity branching

A node evaluating profile, context, or expression logic and routing profiles down true or false paths, each of which must terminate.

Test mode

A journey publication mode that lets a chosen test profile simulate entry and message rendering without sending to real customers.

Content fragment

A reusable, centrally managed content block with its own approval status that can be embedded in multiple messages and campaigns.

Channel surface

A configuration defining sender identity and channel settings, such as email sender address or push app, that a message must reference.

Proof send

Rendering a message with a selected test profile to verify layout and personalization; it does not validate delivery to the production audience.

Expression editor

The authoring tool for personalization using Handlebars-style syntax over profile attributes, context attributes, and helper functions.

Frequency rule

A per-channel constraint limiting how often a profile can receive messages within a defined window, applied at send time.

Segment evaluation types

Batch segments evaluate on a schedule, streaming segments evaluate near real-time on events, and edge segments evaluate at the edge for low latency.

Profile Query Language

PQL is the expression language used to define segment membership and decision rules against unified profile data.

Identity graph

The AEP structure linking identities across namespaces so events and attributes resolve into one unified profile for segmentation.

Merge policy

A profile setting determining which attribute values win when multiple data sources contribute conflicting values to a unified profile.

Audience qualification trigger

A journey entry that admits profiles when they newly qualify for a segment, subject to the journey's re-entry rules.

Consent at send time

Governance and consent labels evaluated when a message is sent; profiles lacking channel consent are excluded from delivery.

Offer item

The actual offer content and attributes that can be presented; it is grouped into collections and shown in placements.

Placement

A decisioning object describing where an offer appears, such as a web banner or email slot, used to constrain selection.

Decision policy

A configuration combining placements, collections, eligibility rules, and ranking to select the best offer per profile at decision time.

Offer capping

A constraint limiting how many times a profile can receive a given offer or offers overall within a defined period.

Fallback offer

An offer shown when no eligible offer is available for a placement, preventing an empty decision result.

Offer ranking method

The rule determining which eligible offer wins: formula-based weighted attributes or AI-based ranking over profile and offer data.

Journey report drop-off

Reporting that shows entry, exit, and profile counts per node, revealing where profiles stop progressing through a journey.

Success event

A defined conversion event attributed to a journey or campaign; without it, conversion reporting is not available.

Data usage labels

AEP governance tags on attributes that policies evaluate to restrict how data may be used in messaging and decisioning.

Approval workflow

A governance gate requiring review before a message or fragment can be published and used in active campaigns.

Sandbox isolation

Separation of development and production environments so journeys, audiences, and offers do not cross; assets move via export and import.

A/B test variant

A message or content variant sent to a defined audience split, with a winner chosen by the configured success metric.

Business event trigger

A journey entry driven by a non-profile event such as an inventory or price change, used to notify many profiles.