Adobe Journey Optimizer Developer Expert flashcards

32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Journey re-entrance window

The configured period after a profile exits a journey during which it cannot re-enter. Re-entrance is disabled entirely when the journey starts from a Read Audience activity.

Journey states

Draft, Published, Stopped, and Closed. Only Published accepts new profiles; Closed is terminal and cannot be republished, so a new journey must be created.

Custom action timeout

The maximum time a journey waits for an external custom action to respond. Exceeding it produces an activity error and the profile is dropped or errored.

Jump activity

A journey node that moves a profile to another point within the same journey. It cannot jump to a different journey or to a start node.

Journey versioning

Editing a published journey creates a new version. Profiles already in flight continue on the version they entered; new entries use the new version.

Profile-enabled dataset

A dataset whose schema is enabled for the unified profile. Only profile-enabled datasets contribute attributes usable in segmentation and personalization.

Merge policy

A rule set that resolves conflicting profile attribute values when multiple datasets contribute. The default policy uses timestamp-based precedence to pick the winning value.

Identity graph

The service that stitches identities across namespaces (ECID, CRM ID, email) using each record's identity map, producing a unified profile view.

Streaming versus batch segments

Streaming and edge segments evaluate as events arrive and can trigger journeys in near real time; batch segments evaluate on a schedule and update membership periodically.

Segment-of-segments

A segment defined by referencing another segment as a condition. It inherits the evaluation method of the referenced segment rather than choosing its own.

Channel surface

The configuration binding a channel to its subdomain, IP pool, sender identity, and credentials. A message cannot be published without an associated surface.

Email authentication records

SPF, DKIM, and DMARC DNS records that authenticate the sending subdomain. Missing or mismatched records reduce deliverability and can block or throttle sends.

Push credentials

APNs certificates or keys for iOS and FCM server keys for Android, bound to the channel surface. Expired credentials cause push send failures.

Suppression list

A list of addresses or identities (bounce, complaint, opt-out) checked at send time. Suppressed recipients are skipped and the skip is logged.

Sent versus delivered

Sent counts messages handed to the provider; delivered counts messages accepted by the recipient system. A large gap signals deliverability or provider problems.

Decisioning evaluation order

Eligibility first (decision rules), then ranking (static or AI), then capping. Only offers passing all three stages are returned for the placement.

Decision policy

The component supplying the ranking formula and frequency capping rules for a decision. It is combined with a placement and an offer collection.

Fallback offer

An offer returned by a placement when no eligible offer passes ranking and capping. Fallbacks are not ranked and can be empty if none is configured.

Decision events

Impression and click events sent to the decisioning API. They train AI ranking models and are the basis for enforcing frequency capping.

Offer representation

The channel-specific content (image, text, link) attached to an offer. The placement determines which representation is rendered in the message.

Sandbox isolation

A separation boundary for schemas, datasets, journeys, and configurations. Objects and API credentials in one sandbox cannot be used in another.

Product profile

A bundle of permissions assigned to users within a sandbox. A user needs the appropriate profile to publish journeys or configure channels.

Audit log scope

Records create, update, and delete configuration events with actor, timestamp, and object. Read operations are not captured in the audit log.

Data usage labels

Labels attached to schema fields (for example C1, C2, I1) that data usage policies evaluate. A policy violation blocks the requested action such as segmentation.

Failed-records dataset

A dataset that captures records failing schema validation or data prep mapping. Inspecting it reveals the payload and the reason for ingestion failure.

Journey error metric

The count of activity-level failures in a journey report. It maps to error codes identifying configuration problems such as a missing surface or identity.

Read Audience start node

A journey start that batch-loads profiles from an audience. It disables event-based re-entrance and runs on the audience's evaluation schedule.

Union schema

The merged view of all profile-enabled schemas. Segment conditions reference union schema fields, so a field must be profile-enabled to appear.

Data prep mapping

The transformation that maps source data into the XDM schema. Mapping errors route the record to the failed-records dataset for inspection and replay.

Frequency capping

A limit on how many times a profile receives a message or offer over a window. Journey-level caps apply across the journey; decisioning caps apply per offer.

AI ranking learning phase

The initial period of a dynamic ranking model before it has enough decision events. Rankings during this phase are less reliable and improve with event volume.

API rate limit errors

HTTP 429 responses returned when a sandbox exceeds its API quota. They surface as journey activity errors or ingestion failures and require throttling or retry.