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Marketo BP Expert: Administration and Program Setup

Marketo BP Expert · Work through your exam, one topic at a time.

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Administration and Program Setup

What the exam expects

Administration questions test whether you understand the consequences of a setting, not just where the toggle lives. Know the hierarchy: instance-level settings (Admin area) override or constrain workspace/partition-level behavior, and program-level settings apply only within that program's channels and tags. Be fluent in users and roles (role = permission set, user = person, workspace roles layered on top), workspaces and partitions (workspaces separate marketing assets; partitions separate people), and channels and tags (channels define program statuses and success; tags enable reporting across programs).

Traps

  • Confusing workspace (asset segregation) with lead partition (person segregation). A user with workspace access still needs partition access to see people.
  • Assuming deleting a program type or channel is harmless - in-use objects cannot be deleted, only deactivated/renamed.
  • Forgetting that communication limits and subscription centers live in Admin and cascade to all programs.
  • Mixing up program status (a channel step) with lifecycle stage (a field driven by scoring/lifecycle programs).

Rule of thumb

Before answering any admin question, ask: at what level is this configured, and who is affected? If the answer says "all workspaces," it is almost certainly an Admin-level setting.

Worked example

A client wants EU leads visible only to the EU team. You create a lead partition for EU people and a workspace for EU assets, then assign the EU role with both workspace and partition permissions. Creating only a workspace leaves the people visible to everyone - a classic distractor.