Marketo BP Expert study guide
Marketo BP Expert · Work through your exam, one topic at a time.
The Marketo Engage Business Practitioner Expert credential is Adobe's advanced certification for marketers who run day-to-day operations inside Marketo Engage rather than simply executing a single campaign. It suits practitioners with substantial hands-on experience building programs, managing lead data, and reporting on results, and who want independent validation of that depth. The Marketo BP Expert study guide has 9 sections and about 2,269 words.
01Administration and Program Setup
Administration questions test whether you understand the consequences of a setting, not just where the toggle lives. Know the hierarchy: instance-level settings (Admin area) override or constrain workspace/partition-level behavior, and program-level settings apply only within that program's channels and tags.
300 words, about 2 min02Lead Management and Data Hygiene
Data hygiene questions test deduplication logic , normalization , and field governance . Understand that Marketo dedupes on a configurable duplicate rule (default: email address), and that person partitions can allow the same email to exist in different partitions.
298 words, about 1 min03Segmentation, Lists, and Targeting
Distinguish static lists (manual membership), smart lists (dynamic rule-based), and segmentations (a named set of segments applied via the segmentation field). Segmentations power dynamic content and nurture targeting.
268 words, about 1 min04Engagement Programs and Nurture
Engagement programs deliver streams of content on a cadence to people in a cast . Know the difference between nurture (drip, one stream at a time) and engagement (multiple streams, people can be in one stream at a time and transition between streams via transitions ).
264 words, about 1 min05Email Marketing and Deliverability
Deliverability questions test authentication (SPF, DKIM, DMARC), sender reputation , bounce handling (hard vs. soft), and engagement-based sending .
233 words, about 1 min06Landing Pages, Forms, and Web Tracking
Know landing page templates , guided vs. free-form editors, forms 2.0 , progressive profiling , and Munchkin web tracking.
249 words, about 1 min07Scoring, Lifecycle, and Campaign Execution
Scoring combines behavioral (email opens, clicks, web visits) and demographic (title, industry) points. Lifecycle uses a lifecycle stage field driven by smart campaigns and scoring thresholds.
236 words, about 1 min08Reporting and Analytics
Know program performance reports, email insights , revenue explorer , opportunity influence , and attribution models (first-touch, last-touch, multi-touch). Understand success metrics defined by the program channel, and that reports depend on tags , channels , and period costs .
210 words, about 1 min09Integrations and CRM Sync
Know native CRM sync (Salesforce/Microsoft Dynamics), field mapping , sync direction , and sync filters . Understand campaign sync (Marketo programs to CRM campaigns), interesting moments , and bi-directional field updates.
211 words, about 1 min