Marketing Activities and Campaign Management
What this domain covers
This domain tests how well you design and operate programs and smart campaigns. Know the program types, channels, and statuses, and how channel statuses drive reporting and success attribution. Understand trigger campaigns versus batch campaigns, smart lists with filters and triggers, flow steps and their ordering, and the choice points (choice steps) that route people differently. Also know program-level constructs: tokens, local assets, member statuses, and program tags used for reporting.
Traps to watch
Questions often hinge on trigger vs. filter semantics: a trigger fires on an event and can allow a person through repeatedly depending on settings, while a filter is evaluated when the campaign runs. Another trap is flow step order - steps execute top to bottom, and adding a wait step changes downstream behavior. Watch for confusion between a program's channel statuses and its success status; only one status is typically the success marker. Also expect questions on qualification rules and how they affect re-entry.
Rule of thumb
Before answering, ask: "Is this campaign supposed to react to a moment in time, or sweep a population?" Trigger for the former, batch for the latter. Then confirm the smart list constraints and the flow order.
Worked example
A nurture program should send a follow-up two days after a form fill. Use a trigger campaign on form fill, add a wait step of two days, then send the email. If instead you build a batch campaign, the person may not receive the follow-up promptly because the campaign only runs on schedule.