Adobe Marketo Engage Business Practitioner Professional study plan

Map the Marketo Engage navigation and identify where each of the eight exam domains lives in the UI

Build a smart campaign from scratch using a trigger, filter, and at least two flow steps

Configure a program with channels, tags, and period costs to reflect a real campaign structure

Create a reusable campaign template and document its components

Design a multi-touch engagement program with at least three streams and transition rules

Configure lead scoring with a score field, scoring actions, and a score threshold for sales alert

Set up a lead lifecycle model with stages, transitions, and a lead status field

Test a lead's progression through the lifecycle by simulating behavior in a sandbox

Create and assign user roles and permissions aligned with least-privilege principles

Configure a workspace and partition to separate two business units' data

Build a field management plan: custom fields, field types, and field usage tracking

Set up a data hygiene campaign using smart lists to find duplicates and incomplete records

Configure a two-way CRM sync for at least one object and document sync direction and field mapping

Set up a webhook and a launchpoint service (e.g., a form or CRM) and test the data flow

Create a smart list that uses custom logic and filters to segment data for a sync test

Document a data governance checklist for import, deduplication, and sync conflicts

Build an email from a template, including dynamic content and personalization tokens

Create an A/B test email with a defined success metric and sample size

Configure a segmentation and use it to personalize a landing page or email

Run a deliverability check: SPF, DKIM, unsubscribe link, and plain-text version

Build a revenue cycle model and map stages to lead statuses

Create a program performance report and an email performance report

Configure a lead performance report and interpret the funnel metrics

Set up an alert and a report subscription for a key metric

Audit user roles and permissions against a sample org chart

Review and optimize a smart campaign for performance (reduce flow steps, use batch where possible)

Document an integration error-handling process for a failed sync or webhook

Create a data retention and privacy compliance checklist

Complete a timed 60-question practice exam and score at least 80%

Review all missed questions and map each to a domain for targeted review

Re-build one complex campaign (engagement or lifecycle) from memory in under 30 minutes

Summarize key formulas, limits, and best practices on a single reference sheet