Adobe RT-CDP Business Practitioner Pro flashcards
Adobe RT-CDP Business Practitioner Pro · Build recall with a focused review session.
32 cards. Read the term and the definition here. The deck at the top of this page is optional.
- XDM schema class
- Defines the fixed structure and required fields of a schema, such as XDM Individual Profile or XDM ExperienceEvent, which determine how records are stored and used.
- Primary identity
- The identity namespace designated at the schema level to anchor profile stitching in the identity graph for Profile-enabled schemas.
- Identity graph
- A service-maintained map linking identifiers across namespaces so records referring to the same person unify into one real-time profile.
- Merge policy
- Rules that resolve conflicting attribute values across datasets, using timestamp precedence, dataset precedence, or profile precedence to build the unified profile.
- Streaming segmentation
- Continuous audience evaluation that updates membership as new profile and event data arrives, enabling near-real-time targeting.
- Edge segmentation
- Audience evaluation performed at data collection on the edge network, offering low latency but supporting a limited set of operators.
- Profile Query Language
- The expression language for segment criteria, supporting functions like count, sum, avg, exists, and time-window conditions on events and attributes.
- Nested audience
- A segment that uses membership in another audience as a criterion, enabling layered targeting and sequential qualification logic.
- Data Prep mapping
- Ingestion-time transformation that maps source fields to XDM attributes and can compute derived values before data enters the profile.
- Governance label
- Metadata such as identity, sensitive, or contractual applied to fields and datasets to enforce usage policies during segmentation and activation.
- DULE policy
- Data Usage Labeling and Enforcement rules that evaluate labels against permitted usage, blocking or restricting activations that violate policy.
- Batch ingestion
- File-based data loading through source connectors, such as CSV or JSON uploads, processed on a schedule and reporting per-record errors.
- Streaming ingestion
- Near-real-time data intake through HTTP APIs or streaming connectors, requiring valid authentication, schema reference, and identity per record.
- Sandbox
- A logical partition isolating schemas, datasets, profiles, audiences, and destinations, commonly separating development from production environments.
- Role-based access control
- Permission model using product profiles and permission sets to grant or restrict actions such as managing datasets, destinations, or audiences.
- Dataset expiration
- A time-to-live setting that removes records from a dataset after a configured period, supporting data hygiene and storage control.
- Privacy service request
- A delete or update request that removes or modifies individual records and propagates through datasets and profiles for compliance.
- Destination run history
- A per-activation log of delivery attempts showing success or failure and the reason, such as authentication, mapping, or policy errors.
- Profile-based destination
- An outbound connector that exports audience membership and mapped attributes to advertising or marketing platforms for activation.
- Dataset-based destination
- An outbound connector that exports raw dataset records rather than audience membership, used for data sharing and warehouse delivery.
- Activation mapping
- The step pairing source identities and attributes with destination fields; unmapped required identities block the activation from running.
- Audience deactivation
- Removing an audience from a destination, which sends removal or suppression signals where the destination supports them.
- Profile Store
- The repository holding the latest value per attribute for each unified profile, distinct from the event dataset that retains full history.
- Experience Event dataset
- A time-series store of behavioral events used for event-based segment criteria and historical analysis rather than attribute storage.
- Real-time customer profile
- A unified, continuously updated record assembled from identities and datasets that segmentation and activation operate against.
- Source connector
- An inbound integration that brings data from cloud storage, CRM, or streaming endpoints into Experience Platform datasets.
- Profile-enabled schema
- A schema setting that allows ingested records to contribute attributes or events to unified real-time customer profiles.
- Time-window criterion
- An event condition restricting qualification to a period, such as within the last thirty days, affecting audience size and evaluation cost.
- Identity namespace
- A named identifier type such as email, ECID, or CRM ID that must exist before use and determines how identities stitch together.
- Computed attribute
- A derived profile value calculated from other attributes or events, usable as segment criteria and in activation mappings.
- Dataflow
- A configured pipeline connecting a source to a dataset or a destination to an audience, with its own schedule, mappings, and run history.
- Audit log
- A record of administrative and configuration changes in the platform, used for compliance review and troubleshooting of unexpected settings.