Adobe Target Architect Master flashcards
Adobe Target Architect Master · Build recall with a focused review session.
32 cards. Read the term and the definition here. The deck at the top of this page is optional.
- Global mbox
- The single request Target uses for page-load decisions; required for Auto-Target, Auto-Allocate, and Recommendations activities.
- On-device decisioning
- A Target mode where the rules artifact is downloaded and decisions are made locally, reducing latency at the cost of audience freshness.
- Display event
- The client-side signal that an offer was rendered; without it Target records no impression and reports no data for the experience.
- Experience Targeting
- An activity type binding each experience to an audience rule; the first matching audience in order determines the experience shown.
- Multivariate test
- An activity type testing combinations of changes across multiple locations; full factorial tests all combinations, partial factorial a subset.
- Automated Personalization
- An activity type using a model to personalize offers per visitor across multiple locations, optimizing for a chosen success metric.
- Auto-Allocate
- An A/B variant that starts with equal traffic and shifts allocation toward the best-performing experience as data accumulates.
- Recommendations criterion
- The algorithm that selects items, such as popularity, recently viewed, user-based, or item-based; each has a backup criterion.
- Activity priority
- A 0-999 value where higher numbers win when multiple activities target the same location; ties resolve by creation order.
- Custom audience
- A Target audience built from rules on geo, device, custom parameters, or profile attributes, evaluated server-side at decision time.
- Profile script
- Server-side code that computes derived profile attributes when a visitor profile updates, usable in audience rules.
- Experience Cloud ID
- The shared visitor identifier used across Adobe solutions; Target derives its visitor ID from it when the ID service is present.
- Profile lifetime
- The retention window for Target profile attributes, defaulting to 14 days of inactivity before the profile expires.
- Analytics for Target
- The integration linking Target activities to Analytics report suites so lift, confidence, and segment breakdowns appear in Analytics.
- Statistical significance
- The probability that an observed lift is not due to chance; Target reports it with a confidence interval at 90% or 95%.
- Minimum detectable effect
- The smallest lift a test is powered to detect; it drives required sample size along with baseline rate and power.
- Revenue per visitor
- Total revenue divided by visitors; a common Target success metric for commerce activities.
- Audience Manager integration
- The link that passes AAM segment membership to Target via DIL or Web SDK so segments can be used as audiences.
- AEP destination
- An Experience Platform configuration that forwards AEP audiences to Target; it must be enabled per sandbox.
- OAuth server-to-server
- The credential type used by third-party systems to call Adobe APIs, scoped to the Experience Cloud org.
- at.js getOffers
- The at.js 2.x method that requests propositions from Target and returns them for client-side rendering.
- Web SDK sendEvent
- The alloy call that sends an event to the Edge Network with decision scopes, returning Target propositions.
- Delivery API
- The REST endpoint at /rest/v1/delivery accepting context, execute, and prefetch, returning propositions for server-side rendering.
- Mobile SDK offline mode
- A Target mobile capability that caches offers and queues events, flushing them when connectivity returns.
- Response tokens
- Attributes such as activity ID and experience ID returned in the Target response for use in analytics and personalization.
- Consent gating
- The opt-in service behavior that blocks Target calls and profile storage until the visitor grants consent.
- Privacy API
- The Adobe API handling access and delete requests for visitor data, scoped to the org and visitor identifier.
- PII in mbox parameters
- Personally identifiable data sent in mbox parameters; prohibited, so use hashed identifiers and the customer ID instead.
- Product profile
- An Admin Console configuration granting Target roles such as Approver, Editor, or Observer to users.
- QA link
- An activity URL carrying the qa parameter and a token that bypasses audience qualification for testing.
- mboxTrace
- A Target diagnostic that returns decision details and audience evaluation results for a specific request.
- Activity collision
- When multiple activities target the same location; the higher priority wins, and exclusions prevent overlap.