AHLEI CHRM case studies
AHLEI CHRM · Put your knowledge to work in context.
The Certified Hospitality Revenue Manager (CHRM) is a professional designation in the hospitality certification family administered through the American Hotel & Lodging Educational Institute (AHLEI), which states that it "provides the study materials and administers the certification process for nearly 30 certification designations trademarked by the American Hotel & Lodging Association (AHLA)." The CHRM is intended for revenue managers, reservations and distribution analysts, and rooms-division or commercial leaders who set pricing, inventory, and demand strategy for a hotel or portfolio, and for hospitality students moving toward a commercial role. Because AHLEI's public certification pages are currently unavailable, this page does not publish an official exam blueprint; the study outline used here is an independent, five-part structure covering revenue management fundamentals and concepts, strategy and analysis, forecasting, budgeting and reporting, pricing, distribution and channel management, and leadership, communication and business ethics, weighted evenly at 20 percent each. The AHLEI CHRM case studies are 5 cases and about 2,530 words.
1The Group Block That Looks Great on Paper
You manage a 220-room select-service hotel. A corporate group requests 180 room nights across a Tuesday–Thursday window at a negotiated rate of 119, which is 34 below your current transient ADR of $153.
520 words, about 3 min2The OTA Mix Creep
Your 300-room downtown hotel has seen OTA share rise from 22% to 34% of room nights over 18 months while direct web share fell from 19% to 13%. Total occupancy is flat at 79% and ADR is up 3%.
540 words, about 3 min3Forecast Miss in a Compression Month
It is the 20th of the month. Your 180-room hotel forecast 84% occupancy and 168 ADR for the month, but actuals are tracking to 76% and 159 ADR.
475 words, about 2 min4The Rate-Fence Dilemma
Your 250-room resort is entering shoulder season. Weekend occupancy is strong at 88%, but Sunday–Thursday sits at 54%.
481 words, about 2 min5The Bonus That Rewarded the Wrong Behavior
Your revenue manager's annual bonus is tied to RevPAR index versus a competitive set. Midway through the year, the index is strong, but you discover the RM has been closing out low-rate segments and steeply discounting a few high-demand dates to protect the index - which is calculated on rate and occupancy relative to competitors.
514 words, about 3 min