AIPMM CPMM study plan

Map each stage of the product life cycle (introduction, growth, maturity, decline) to the marketing mix decisions that change at each stage

Draft a one-page comparison of strategic versus tactical marketing activities and classify ten example activities into each bucket

Identify the pricing, promotion, and channel tactics that shift between life cycle stages and write a rationale for each shift

Build a glossary of 25 life-cycle and strategy terms with your own definitions

Translate a sample product scenario into a stage-appropriate marketing objective and positioning statement

Outline the standard components of a marketing plan (situation analysis, objectives, strategy, tactics, budget, controls) and write a sentence on the purpose of each

Draft SMART marketing objectives for a hypothetical product launch

Connect life-cycle stage to budget allocation logic and justify a sample split

Build a bottom-up marketing budget using percentage-of-sales, objective-and-task, and competitive-parity methods, then compare the outputs

Calculate unit economics for a campaign: cost per lead, cost per acquisition, and break-even volume

Draft a marketing calendar that sequences activities across a quarter

Define control metrics and review cadence for a marketing plan

Write a creative brief that specifies audience, insight, single-minded proposition, mandatories, and success metrics

Differentiate the requirements for common deliverable types (landing page, datasheet, email, social post, sales deck) and list must-have elements for each

Draft a deliverable production timeline with review and approval checkpoints

Create a quality checklist to evaluate a marketing deliverable against the brief

Produce a draft of one marketing deliverable (email or landing page copy) that satisfies your creative brief

Design a multi-channel acquisition campaign with channel roles, messaging, and a call to action per channel

Map a customer journey from awareness to purchase and assign a campaign touchpoint to each stage

Define campaign success metrics and set target values for each

Build a competitive analysis grid comparing five competitors on positioning, price, features, and channel

Write a research plan that names primary and secondary sources, methods, and sampling approach for a market question

Draft a customer survey or interview guide with unbiased question wording

Interpret a sample dataset to identify one market trend and one customer segment insight

Synthesize research findings into three insights, each tied to evidence

Convert each insight into a business or product opportunity with a stated value hypothesis

Size an opportunity using a top-down and a bottom-up estimate and reconcile the two

Build a business case outline that links insight, opportunity, investment, and expected return

Define a KPI dashboard for a product covering acquisition, revenue, retention, and profitability metrics

Calculate and interpret variance between plan and actual performance for a sample period

Perform a gap analysis to identify two improvement opportunities and prioritize them by impact and effort

Assemble a full practice exam and review every missed item by domain