AMA PCM Content Marketing case studies
AMA PCM Content Marketing · Put your knowledge to work in context.
The AMA Professional Certified Marketer® (PCM®) in Content Marketing is a professional credential offered by the American Marketing Association, one of three PCM® tracks alongside Digital Marketing and Marketing Management. It is aimed at working marketers who want to validate content marketing knowledge, close skill gaps, and demonstrate readiness for promotion or new roles; the AMA positions certification around credibility, career advancement, and skill validation. The AMA PCM Content Marketing case studies are 6 cases and about 3,241 words.
1The Blog That Grew Without a Plan
A B2B software company has published 14 blog posts per month for two years. Traffic grew 340%, but marketing-qualified leads from organic blog content stayed flat at about 40 per quarter.
562 words, about 3 min2The Content Model That Couldn't Scale
A retailer publishes product content across a website, a mobile app, two marketplaces, and printed in-store signage. Each channel's team maintains its own copy of product descriptions in spreadsheets.
570 words, about 3 min3Accessibility Standards vs. the Deadline
A content team must publish a large set of help-center articles and a downloadable PDF guide in three weeks for a product launch. A standards review flags: images without alt text, color contrast below WCAG AA on callout boxes, headings used for visual sizing rather than structure, and an auto-generated PDF that is not screen-reader accessible.
449 words, about 2 min4Two Audiences, One Newsletter
A healthcare-adjacent SaaS company sends one weekly newsletter to a combined list of 60,000: about 45,000 are frontline clinic administrators who care about workflow tips and regulatory deadlines, and about 15,000 are IT/security staff who care about integrations, uptime, and compliance posture. Open rate is 22%, click rate 1.8%, and unsubscribes spiked 40% last quarter.
508 words, about 3 min5The Case Study Nobody Could Verify
A marketing team is writing a customer story about a manufacturer that adopted its inventory software. The sales rep reports the customer 'cut stockouts by 60% and saved millions.' The customer's own contact confirms the project went well but says she cannot share exact figures and that legal must approve any numbers.
548 words, about 3 min6The Storymap That Lost the Plot
A team is redesigning the onboarding journey for a fintech app. They built a storymap: a backbone of user activities (sign up, verify identity, connect a bank account, make a first payment) with tasks and stories underneath.
604 words, about 3 min