AMA PCM Digital Marketing case studies
AMA PCM Digital Marketing · Put your knowledge to work in context.
The Professional Certified Marketer® (PCM) is a credential offered by the American Marketing Association, which describes it on its homepage as a way to "gain confidence and prove you have the skills to make an impact." The Digital Marketing version of the PCM is intended for working marketers - typically specialists, coordinators, and managers with a few years of hands-on campaign experience - who want independent validation of applied digital skills rather than a purely academic qualification. Candidates are usually balancing study with full-time work, so preparation tends to be built around a weekly study schedule rather than a course. The AMA PCM Digital Marketing case studies are 5 cases and about 3,831 words.
1Northwind Meal Kits: Reallocating a $400K Acquisition Budget Under a Payback Rule
Northwind Meal Kits sells frozen dinner boxes by subscription and runs a 400,000 monthly acquisition budget split 30% paid search, 40% paid social, 20% affiliate coupon sites, 10% influencer placements. Finance reports 12-month contribution per customer net of product and fulfillment: paid search 145, paid social 160, affiliate 52, influencer 210.
626 words, about 3 min2Ledgerline: 240 Blog Posts, Flat MQLs, and a CEO Who Wants the Blog Gone
Ledgerline sells accounting software to mid-market finance teams. Its content team has published 240 blog posts over three years.
689 words, about 3 min3Verdant Outdoor: Platform ROAS 4.2, Analytics ROAS 1.9, and a CFO With a Knife
Verdant Outdoor sells hiking apparel online. Last quarter it spent 150,000 on Meta.
701 words, about 4 min4Corvina Home: Cutting 12,000 URLs to 4,000 in Eight Weeks
Corvina Home is a home-goods retailer with 24M in annual revenue, 35% of which comes from organic search across 12,000 indexable URLs. In eight weeks it migrates to a new CMS that supports only 4,000 URLs.
902 words, about 5 min5Petal & Pine: A Win-Back Campaign That Is Burning the List
Petal & Pine ships a $45 monthly plant-subscription box. Its list has 210,000 addresses and 38% have not opened in 90 days.
913 words, about 5 min