VCE VCD Written Exam case studies
VCE VCD Written Exam · Put your knowledge to work in context.
The Victorian Certificate of Education (VCE) Visual Communication Design (VCD) Written Examination is the written component of the VCD study, typically taken at the end of Unit 4. It assesses students' understanding of the design process, visual language, design contexts, research and analysis, idea generation, design fields, and technologies and materials. The exam is intended for VCE VCD students who have completed the required coursework and wish to demonstrate their knowledge and skills in written form. It is not a professional certification but a school-leaving credential contributing to the VCE. The VCE VCD Written Exam case studies are 5 cases and about 3,263 words.
1The Bakery Rebrand That Kept Failing the Brief
A small sourdough bakery in a regional town commissions a new identity. The client's stated brief says only: 'Make us look modern and premium so we can raise prices.' The designer, working alone, skips written research and goes straight to sketching.
596 words, about 3 min2Wayfinding for a Hospital Where the Signs Made It Worse
A hospital's outpatient wing is a 1970s building with three lifts, two stairwells and corridors that fork at unexpected angles. Visitors frequently arrive late for appointments.
575 words, about 3 min3The Festival Poster That Won Awards and Sold No Tickets
A youth music festival with a capacity of 4,000 has historically sold out to 16–24-year-olds. A new marketing coordinator commissions a poster from an award-winning designer.
638 words, about 3 min4Redesigning a School Bag for a Client Who Cannot Test It
An industrial design student is asked to redesign a school backpack for students aged 12–14. Her client is a school, but the actual users are students.
812 words, about 4 min5Choosing a Production Method for 300 Versus 30,000
A designer has developed a flat-pack desk organiser made from 3 mm birch plywood. It has six interlocking parts, two of which require a curved cut and a small engraved logo.
642 words, about 3 min