AWMA study materials
AWMA study resources

AWMA key terms

AWMA · Get comfortable with the vocabulary.

Fiduciary Duty

A legal obligation to act in the best interest of another party, prioritizing the client's interests above the advisor's own and disclosing any conflicts of interest.

Related: Suitability Standard, Prudent Investor Rule
Suitability Standard

A regulatory requirement that an advisor's recommendations be appropriate for a client's financial situation, goals, and risk tolerance, but not necessarily the single best option.

Related: Fiduciary Duty, Risk Tolerance
Prudent Investor Rule

A legal standard requiring trustees and advisors to manage assets as a prudent investor would, considering the overall portfolio rather than individual holdings, and diversifying to reduce risk.

Related: Fiduciary Duty, Asset Allocation
Risk Tolerance

A client's ability and willingness to endure declines in portfolio value while pursuing long-term financial goals, shaped by financial capacity, time horizon, and emotional temperament.

Related: Asset Allocation, Investment Policy Statement
Asset Allocation

The process of dividing a portfolio among asset classes such as stocks, bonds, and cash to balance risk and return according to the client's goals and risk tolerance.

Related: Risk Tolerance, Diversification
Diversification

Spreading investments across different assets, sectors, or regions to reduce the impact of any single holding's poor performance on the overall portfolio.

Related: Asset Allocation, Systematic Risk
Systematic Risk

Market-wide risk that affects all investments and cannot be eliminated through diversification, such as changes in interest rates, inflation, or economic recessions.

Related: Diversification, Beta
Beta

A measure of a security's or portfolio's volatility relative to the overall market; a beta above 1 indicates greater volatility, while below 1 indicates less.

Related: Systematic Risk, Capital Asset Pricing Model
Capital Asset Pricing Model (CAPM)

A model that calculates the expected return on an asset based on its beta, the risk-free rate, and the expected market return, used to price risky securities.

Related: Beta, Risk-Free Rate
Risk-Free Rate

The theoretical return on an investment with zero risk, typically represented by the yield on short-term government securities, used as a baseline in valuation models.

Related: Capital Asset Pricing Model, Time Value of Money
Time Value of Money

The principle that a sum of money available today is worth more than the same amount in the future due to its potential earning capacity, used in financial planning calculations.

Related: Present Value, Future Value
Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return, used to evaluate investments and plan for goals.

Related: Time Value of Money, Future Value
Future Value

The amount a current sum or series of payments will grow to over time at a given interest rate, used in retirement and education funding projections.

Related: Time Value of Money, Present Value
Investment Policy Statement (IPS)

A written document that outlines a client's investment objectives, constraints, risk tolerance, and guidelines for managing the portfolio, serving as a roadmap for the advisor.

Related: Risk Tolerance, Asset Allocation
Modern Portfolio Theory (MPT)

A theory that emphasizes maximizing portfolio return for a given level of risk through diversification, showing that combining assets with different correlations can reduce overall risk.

Related: Diversification, Efficient Frontier
Efficient Frontier

A set of optimal portfolios that offer the highest expected return for a given level of risk, or the lowest risk for a given return, central to modern portfolio theory.

Related: Modern Portfolio Theory (MPT), Asset Allocation
Sharpe Ratio

A measure of risk-adjusted return calculated as the excess return over the risk-free rate divided by the standard deviation of returns; higher values indicate better performance.

Related: Risk-Free Rate, Standard Deviation
Standard Deviation

A statistical measure of the dispersion of returns around their average, commonly used to quantify the volatility and risk of an investment or portfolio.

Related: Sharpe Ratio, Risk Tolerance
Liquidity

The ease and speed with which an asset can be converted to cash without significantly affecting its price; a key consideration in portfolio construction and client cash flow planning.

Related: Asset Allocation, Emergency Fund
Tax-Efficient Investing

Strategies that aim to minimize the tax impact on investment returns, such as asset location, tax-loss harvesting, and holding investments long enough for favorable capital gains treatment.

Related: Asset Allocation, Tax-Loss Harvesting
Tax-Loss Harvesting

The practice of selling investments at a loss to offset capital gains and reduce taxable income, while maintaining portfolio exposure by replacing the sold security.

Related: Tax-Efficient Investing, Wash Sale Rule
Wash Sale Rule

An IRS rule that disallows a tax deduction for a loss on a security if a substantially identical security is purchased within 30 days before or after the sale.

Related: Tax-Loss Harvesting
Client Risk Profile

A comprehensive assessment of a client's financial capacity, goals, time horizon, and psychological attitude toward risk, used to tailor investment recommendations.

Related: Risk Tolerance, Investment Policy Statement (IPS)
Active Management

An investment strategy where a manager makes specific decisions to outperform a benchmark index through research, market timing, or security selection, typically with higher fees.

Related: Passive Management, Expense Ratio
Passive Management

An investment strategy that aims to replicate the performance of a market index by holding the same securities in similar proportions, typically with lower costs and less trading.

Related: Active Management, Expense Ratio
Expense Ratio

The annual fee expressed as a percentage of a fund's assets, covering management and administrative costs, which directly reduces investor returns.

Related: Active Management, Passive Management
Compound Interest

The process where investment earnings generate their own earnings over time, leading to exponential growth of savings and a key concept in long-term financial planning.

Related: Time Value of Money, Future Value
Inflation

The rate at which the general level of prices for goods and services rises, eroding purchasing power and requiring investment returns to exceed it to maintain real wealth.

Related: Real Return, Purchasing Power Risk
Real Return

The return on an investment after adjusting for inflation, reflecting the actual increase in purchasing power; calculated as nominal return minus inflation rate.

Related: Inflation, Risk-Free Rate
Purchasing Power Risk

The risk that inflation will reduce the value of money over time, causing a loss of real wealth, particularly harmful to fixed-income investments and cash holdings.

Related: Inflation, Real Return
Client Relationship Management (CRM)

The systematic approach to managing interactions with current and potential clients, using data and technology to improve service, retention, and satisfaction.

Related: Client Segmentation, Client Onboarding
Client Segmentation

The practice of grouping clients based on characteristics such as assets, needs, or profitability, to allocate resources and tailor services effectively.

Related: Client Relationship Management (CRM), Client Profiling
Client Profiling

The process of gathering and analyzing information about a client's financial situation, goals, risk tolerance, and preferences to provide personalized advice.

Related: Client Segmentation, Know Your Client (KYC)
Know Your Client (KYC)

Regulatory and ethical requirement to verify a client's identity, understand their financial circumstances, and assess suitability before providing advice or services.

Related: Client Profiling, Anti-Money Laundering (AML)
Anti-Money Laundering (AML)

Laws and regulations designed to prevent the disguising of illegal funds as legitimate income, requiring financial professionals to monitor transactions and report suspicious activities.

Related: Know Your Client (KYC), Suspicious Activity Report (SAR)
Suspicious Activity Report (SAR)

A confidential report filed by financial institutions with authorities when they detect transactions that may indicate money laundering, fraud, or other illegal activity.

Related: Anti-Money Laundering (AML), Know Your Client (KYC)
Client Onboarding

The process of welcoming a new client, collecting necessary information, establishing accounts, and setting expectations for the advisory relationship.

Related: Client Relationship Management (CRM), Client Profiling
Client Retention

Strategies and practices aimed at keeping existing clients satisfied and loyal, reducing turnover and increasing lifetime value through ongoing communication and service quality.

Related: Client Relationship Management (CRM), Client Segmentation
Referral Program

A structured initiative that encourages existing clients or centers of influence to recommend new clients, often with incentives, to grow the practice.

Related: Client Relationship Management (CRM), Center of Influence (COI)
Center of Influence (COI)

A professional such as an attorney or accountant who can refer clients to an advisor, forming a mutually beneficial strategic partnership to expand business.

Related: Referral Program, Client Relationship Management (CRM)