DU Business Studies Unit (Ga Unit) study guide
DU Business Studies Unit (Ga Unit) · Work through your exam, one topic at a time.
The Business Studies Unit (Ga Unit) paper is an entrance-style assessment used by Delhi University's Department of Business Studies as part of its admission process for management-related postgraduate study. It is aimed at graduates from commerce, management, economics and allied disciplines, and at working professionals preparing to return to study, who need to demonstrate breadth across the business curriculum rather than depth in a single specialism. The DU Business Studies Unit (Ga Unit) study guide has 8 sections and about 2,467 words.
01Business Environment and Entrepreneurship
A business environment is the sum of internal and external forces that shape what a firm can do. Candidates should be able to classify forces into micro (customers, suppliers, competitors, intermediaries, the public) and macro (political, economic, social, technological, legal, environmental).
335 words, about 2 min02Management Principles and Business Organisation
Management is the process of planning, organising, staffing, directing and controlling resources to achieve goals. Learn each function and its output.
298 words, about 1 min03Marketing and Sales Management
Marketing is the process of identifying, anticipating and satisfying customer needs profitably. Master the marketing mix (product, price, place, promotion) and its extended services version (people, process, physical evidence).
321 words, about 2 min04Finance and Accounting Fundamentals
Accounting records, classifies and summarises transactions, then communicates results. Know the accounting equation: assets equal liabilities plus equity.
317 words, about 2 min05Business Economics and Quantitative Aptitude
Business economics covers demand and supply, elasticity, cost behaviour and market structures. Know the law of demand, determinants of demand other than price, and the difference between a movement along the curve (price change) and a shift of the curve (non-price change).
308 words, about 2 min06Business Communication and General Awareness
Communication is the transfer and understanding of meaning. Learn the process: sender, encoding, channel, decoding, receiver, feedback and noise.
287 words, about 1 min07Human Resource Management and Industrial Relations
HRM covers acquisition, development, motivation and maintenance of people. Know the functions: human resource planning, recruitment and selection, induction, training and development, performance appraisal, compensation, and separation.
288 words, about 1 min08Legal and Regulatory Framework for Business
Business law governs formation, operation and dispute resolution. Understand the essentials of a valid contract: offer, acceptance, consideration, capacity, free consent and lawful object, plus the requirement of intention to create legal relations.
313 words, about 2 min