Botswana BGCSE Business Studies study materials
Botswana BGCSE Business Studies study resources

Botswana BGCSE Business Studies cheat sheet

Botswana BGCSE Business Studies · Keep the key ideas within reach.

Quick reference

The Nature and Purpose of Business Activity

  • Business activity combines factors of production: land, labour, capital and enterprise, to produce goods and services that satisfy needs and wants.

  • Needs are essential for survival (food, shelter, water); wants are desires that are not essential and are unlimited.

  • The three sectors of production are primary (extraction, e.g. mining, farming), secondary (manufacturing, e.g. food processing) and tertiary (services, e.g. retail, banking).

  • Specialisation means a worker, firm or country concentrates on one task or product; division of labour splits production into separate tasks to raise output per worker.

  • Adding value = selling price of output minus cost of bought-in inputs; value can be added by branding, processing, convenience and service.

  • Opportunity cost is the value of the next best alternative forgone whenever a choice is made about scarce resources.

  • The chain of production links primary, secondary and tertiary activity; a product may pass through all three before reaching the consumer.

  • Businesses create employment, generate tax revenue, earn foreign exchange and improve living standards, but may cause pollution or resource depletion.

Quick reference

Business Ownership, Growth and Organisational Structure

  • Sole trader: one owner, unlimited liability, no separate legal identity, full control and all profit, financed mainly by personal savings and retained profit.

  • Partnership: 2 or more owners sharing capital and profit under a partnership agreement; unlimited liability unless a limited liability partnership is registered.

  • Private company (Pty Ltd): shares sold privately with restrictions; public company (Ltd): shares offered to the public and listed on a stock exchange.

  • Cooperative: owned and democratically controlled by members who share profits or benefits; common forms are producer, consumer and credit cooperatives.

  • Public corporation: state-owned, funded by government, set up by statute to provide essential services; objectives may include social goals rather than profit.

  • Franchise: franchisee pays an initial fee and royalties to use the franchisor's brand, systems and training, keeping the remaining profit.

  • Internal growth comes from more sales, new products or branches; external growth (integration) comes from merger or takeover, horizontal, vertical or conglomerate.

  • Diseconomies of scale are rising average costs as a firm grows too large, caused by poor communication, slow decisions and lower staff motivation.

  • Organisational structures: tall (many levels, narrow span) versus flat (few levels, wide span); span of control is the number of subordinates per manager.

Quick reference

Business Objectives, Stakeholders and the External Environment

  • Common objectives: profit maximisation, sales growth, market share, survival, social and environmental goals, and shareholder value.

  • SMART objectives are specific, measurable, achievable, relevant and time-bound; they guide decisions and allow performance to be measured.

  • Stakeholders include owners/shareholders, employees, customers, suppliers, lenders, government, local community and pressure groups.

  • Stakeholder conflict arises when objectives clash, e.g. higher wages for staff versus higher dividends for shareholders.

  • Aims are long-term general intentions; objectives are specific targets; strategies are the plans used to achieve them.

  • The external environment includes economic, legal, social, technological, environmental and competitive (PESTLE) influences beyond the firm's control.

  • The business cycle has boom, recession, slump and recovery phases; demand, employment and profits vary with the phase.

  • Ethical behaviour means acting morally beyond legal minimums; a social enterprise trades to achieve social aims and reinvests most surplus.

Quick reference

Marketing: Market Research, Marketing Mix and Strategy

  • Market research types: primary (field, collected first-hand) and secondary (desk, existing data); methods include surveys, interviews, observation and focus groups.

  • Sampling: random, stratified, quota and convenience; a larger, representative sample gives more reliable results but costs more.

  • Market segmentation divides a market by age, gender, income, location or lifestyle; a niche is a small specialised segment.

  • Marketing mix (4Ps): Product, Price, Place, Promotion; extended to 7Ps with People, Process and Physical evidence for services.

  • Product life cycle stages: development, introduction, growth, maturity, decline; extension strategies include rebranding, new packaging and new markets.

  • Pricing methods: cost-plus, penetration (low launch price), skimming (high launch price), competitive, promotional and price discrimination.

  • Distribution channels: producer to consumer (direct), via retailer, via wholesaler and retailer; choice depends on product type, cost and control required.

  • Promotion mix: advertising (informative/persuasive), sales promotion, personal selling, public relations and sponsorship; the medium depends on target audience and budget.

  • Branding builds recognition and loyalty and can support premium pricing; a brand is a name, symbol or design identifying a product.

Quick reference

Operations Management: Production, Quality and Inventory

  • Job production: one-off, customised output (e.g. a tailored garment); batch production: groups of identical items; flow/mass production: continuous standardised output.

  • Productivity = output per unit of input (e.g. units per worker per period); raising productivity lowers unit cost.

  • Capacity utilisation (%) = (actual output ÷ maximum possible output) × 100; low utilisation means wasted fixed costs.

  • Stock/inventory control: buffer stock is the minimum held to cover demand variation; reorder level triggers a new order; lead time is the delivery delay.

  • Just-in-time (JIT) production holds minimal stock, reducing storage costs but requiring reliable suppliers.

  • Quality control inspects finished output; quality assurance builds quality into the process; total quality management involves all staff.

  • Lean production reduces waste (muda) through JIT, kaizen (continuous improvement) and standardisation.

  • Location factors: proximity to raw materials or market, labour supply, transport links, power and government incentives.

  • Break-even output = fixed costs ÷ (selling price per unit − variable cost per unit); margin of safety = actual sales − break-even sales.

Quick reference

Financial Information and Decision-Making

  • Internal sources of finance: retained profit, sale of assets, owner's capital; external: bank loan, overdraft, trade credit, share issue, debenture, leasing, hire purchase.

  • Short-term finance (overdraft, trade credit) covers working capital; long-term finance (loan, share capital, debenture) funds fixed assets.

  • Cash flow forecast records inflows and outflows; net cash flow = inflows − outflows; closing balance = opening balance + net cash flow.

  • Profit is revenue minus total costs; cash flow is the movement of money. A profitable firm can still fail from a cash shortage.

  • Income statement (trading and profit and loss): gross profit = revenue − cost of sales; profit for the year = gross profit − expenses.

  • Statement of financial position (balance sheet): assets = liabilities + equity; assets are non-current or current; liabilities are current or non-current.

  • Gross profit margin = (gross profit ÷ revenue) × 100; net profit margin = (net profit ÷ revenue) × 100.

  • Return on capital employed (ROCE) = (net profit ÷ capital employed) × 100; current ratio = current assets ÷ current liabilities.

  • Depreciation spreads the cost of a non-current asset over its useful life; it is a non-cash expense.

Quick reference

People in Business: Human Resource Management and Motivation

  • Recruitment: job analysis produces a job description (duties) and person specification (qualities); internal recruitment is cheaper and motivating, external brings new ideas.

  • Selection methods: application forms, CVs, interviews, tests, references; the most reliable combine several methods.

  • Training types: induction (orientation), on-the-job (in-house, cheap) and off-the-job (external, broader but costly).

  • Maslow's hierarchy: physiological, safety, social, esteem, self-actualisation; lower needs are satisfied before higher needs motivate.

  • Herzberg: hygiene factors (pay, conditions) prevent dissatisfaction; motivators (achievement, recognition, responsibility) create satisfaction.

  • Taylor's scientific management links pay to output; Mayo's Hawthorne studies show social factors and attention affect productivity.

  • Financial motivators: salary, wages, piece rate, commission, bonus, profit sharing; non-financial: job rotation, enlargement, enrichment, teamwork, praise.

  • Labour turnover (%) = (number of leavers ÷ average number employed) × 100; high turnover raises recruitment and training costs.

  • Employment law covers contracts, minimum wage, health and safety, unfair dismissal and equal opportunity; dismissal must follow fair procedure.

Quick reference

Business and Its Environment: Economic, Legal, Ethical and Technological

  • Economic influences: inflation raises costs and reduces purchasing power; interest rates affect borrowing costs; exchange rates affect import and export prices.

  • Fiscal policy uses government taxation and spending; monetary policy uses interest rates and money supply, usually set by a central bank.

  • Legal influences: consumer protection, competition law, employment law, health and safety, environmental regulation and company registration rules.

  • Ethical and environmental influences: fair trade, sustainable sourcing, waste reduction, carbon footprint; unethical practice risks reputation and boycotts.

  • Technology influences: e-commerce, mobile money, online banking and automation lower transaction costs but require investment and skills.

  • Globalisation increases competition and market access; multinationals bring capital and jobs but may repatriate profits.

  • Government support for business includes loans, grants, training and infrastructure; taxation and licences are obligations.

  • A business must comply with registration (e.g. with the relevant authority), tax registration and sector licensing before trading.

Quick reference

Entrepreneurship and Business Planning in the Botswana Context

  • An entrepreneur identifies an opportunity, takes risk, organises factors of production and innovates to create a venture.

  • A business plan contains: the business idea, objectives, market analysis, marketing plan, operations plan, management team, financial forecasts and risk assessment.

  • Purposes of a business plan: secure finance, test feasibility, guide operations and communicate vision to partners.

  • Feasibility study tests whether the idea is viable in terms of demand, cost, skills and legal requirements before full investment.

  • Botswana's economy is diamond-dependent; diversification into tourism, agriculture, manufacturing and services is a stated national goal.

  • Support institutions include the Botswana Development Corporation, Citizen Entrepreneurial Development Agency and local enterprise authorities offering finance and advice.

  • Small and medium enterprises dominate employment; common challenges are access to finance, small domestic market, skills shortages and high import costs.

  • Social and cultural context: cooperatives, citizen-owned enterprises and community tourism are encouraged to spread benefits of growth.

Quick reference

Business and Its Environment: Economic, Legal, Ethical and Technological (Extended)

  • Inflation is a sustained rise in the general price level; it erodes the value of money and can raise wage demands.

  • Interest rate rises increase loan repayments and reduce consumer spending, lowering demand for many products.

  • Exchange rate changes: a weaker pula makes exports cheaper abroad and imports dearer, affecting import-dependent firms.

  • Consumer protection law gives buyers rights to safe goods, accurate information and redress; firms must honour warranties.

  • Competition policy prevents anti-competitive practices such as price fixing and abuse of market dominance.

  • Environmental regulation may require permits, emission limits and waste disposal standards, raising costs but protecting reputation.

  • Automation and digital payment systems raise efficiency and reduce cash handling but require staff retraining.

  • Multinational companies can bring capital, technology and jobs but may dominate local firms and repatriate profits.

  • Businesses must register for tax and comply with tax obligations; non-compliance brings penalties and legal action.

Quick reference

Business Objectives and Stakeholder Analysis (Extended)

  • Profit maximisation occurs where marginal cost equals marginal revenue; firms may pursue sales growth or market share instead.

  • Market share (%) = (firm's sales ÷ total market sales) × 100.

  • Survival is a short-term objective in a recession or start-up phase; it may override profit goals.

  • Shareholders seek dividends and share value; managers may pursue growth or status, creating a principal-agent problem.

  • Employees seek fair pay, job security and good conditions; customers seek quality, low price and service.

  • Suppliers seek prompt payment and stable orders; lenders seek interest and repayment; the community seeks jobs and environmental care.

  • Government seeks tax revenue, employment and compliance; pressure groups seek ethical or environmental change.

  • Stakeholder mapping by power and interest helps a firm decide whom to consult and prioritise.

  • Corporate social responsibility means accepting obligations beyond legal minimums to stakeholders and society.

Quick reference

Financial Ratios and Decision-Making (Extended)

  • Gross profit margin = (gross profit ÷ revenue) × 100; a fall may indicate higher cost of sales or discounting.

  • Net profit margin = (net profit ÷ revenue) × 100; a fall may indicate rising overheads or interest costs.

  • ROCE = (net profit ÷ capital employed) × 100; it measures the return earned on long-term funds invested.

  • Current ratio = current assets ÷ current liabilities; a ratio near 1.5–2 suggests adequate short-term liquidity.

  • Acid-test (quick) ratio = (current assets − inventory) ÷ current liabilities; it tests liquidity without relying on stock sales.

  • Gearing (%) = (long-term debt ÷ capital employed) × 100; high gearing means greater risk from fixed interest payments.

  • Break-even output = fixed costs ÷ contribution per unit; contribution per unit = selling price − variable cost per unit.

  • Margin of safety = actual output − break-even output; it shows how far sales can fall before a loss occurs.

  • Cash flow forecast: net cash flow = inflows − outflows; closing balance = opening balance + net cash flow.

Quick reference

Human Resource Management (Extended)

  • Job description lists duties and responsibilities; person specification lists qualifications, skills and experience required.

  • Internal recruitment: cheaper, faster, motivating for staff, but limits new ideas and leaves another vacancy.

  • External recruitment: wider pool and fresh ideas, but higher cost and longer induction.

  • On-the-job training is realistic and cheap but may pass on bad habits; off-the-job training is broader but costly and causes absence.

  • Maslow: physiological, safety, social, esteem, self-actualisation; satisfied lower needs stop motivating.

  • Herzberg: hygiene factors (pay, conditions, policy) prevent dissatisfaction; motivators (achievement, recognition, responsibility) create satisfaction.

  • Financial motivators include salary, piece rate, commission, bonus and profit sharing; non-financial include enrichment, teamwork and praise.

  • Labour turnover (%) = (leavers ÷ average number employed) × 100; high turnover raises recruitment and training costs.

  • Dismissal must follow fair procedure; unfair dismissal and discrimination are unlawful under employment law.

Quick reference

Marketing Strategy (Extended)

  • Market research: primary data is first-hand and specific but costly; secondary data is cheaper and quicker but may be outdated.

  • Sampling methods: random, stratified, quota and convenience; a representative sample improves reliability.

  • Segmentation divides a market by demographics, income, geography or lifestyle; targeting selects segments to serve.

  • Product life cycle: introduction, growth, maturity, decline; extension strategies include rebranding, new packaging and new markets.

  • Pricing: cost-plus, penetration, skimming, competitive, promotional and price discrimination.

  • Distribution: direct (producer to consumer), via retailer, via wholesaler and retailer; choice depends on product, cost and control.

  • Promotion mix: advertising, sales promotion, personal selling, public relations and sponsorship; medium choice depends on audience and budget.

  • Branding builds recognition and loyalty and can support premium pricing.

  • E-commerce widens market reach and lowers distribution costs but requires logistics and secure payment systems.

Quick reference

Operations Management (Extended)

  • Job production: one-off customised output; batch production: groups of identical items; flow production: continuous standardised output.

  • Productivity = output per unit of input; raising productivity lowers unit cost and improves competitiveness.

  • Capacity utilisation (%) = (actual output ÷ maximum possible output) × 100.

  • Buffer stock covers demand variation; reorder level triggers a new order; lead time is the delivery delay.

  • Just-in-time holds minimal stock, reducing storage costs but requiring reliable suppliers.

  • Quality control inspects finished output; quality assurance builds quality into the process; TQM involves all staff.

  • Lean production reduces waste through JIT, kaizen and standardisation.

  • Location factors: proximity to materials or market, labour supply, transport, power and government incentives.

  • Break-even output = fixed costs ÷ contribution per unit.

Quick reference

Business Ownership and Growth (Extended)

  • Sole trader: one owner, unlimited liability, full control and all profit, financed mainly by personal savings and retained profit.

  • Partnership: two or more owners share capital and profit under an agreement; unlimited liability unless registered as a limited liability partnership.

  • Private company (Pty Ltd): shares sold privately with restrictions; public company (Ltd): shares offered to the public and listed.

  • Cooperative: owned and democratically controlled by members who share benefits; forms include producer, consumer and credit cooperatives.

  • Public corporation: state-owned, set up by statute to provide essential services; objectives may include social goals.

  • Franchise: franchisee pays an initial fee and royalties to use the franchisor's brand, systems and training.

  • Internal growth comes from more sales, new products or branches; external growth comes from merger or takeover (horizontal, vertical or conglomerate).

  • Diseconomies of scale are rising average costs as a firm grows too large, caused by poor communication and slow decisions.

  • Organisational structures: tall (many levels, narrow span) versus flat (few levels, wide span).

Quick reference

The Nature and Purpose of Business (Extended)

  • Factors of production: land, labour, capital and enterprise; they are combined to produce goods and services.

  • Needs are essential for survival; wants are unlimited desires that are not essential.

  • Primary sector extracts raw materials; secondary sector manufactures; tertiary sector provides services.

  • Specialisation concentrates effort on one task or product; division of labour splits production into tasks to raise output per worker.

  • Added value = selling price of output − cost of bought-in inputs; branding, processing and convenience add value.

  • Opportunity cost is the value of the next best alternative forgone when a choice is made.

  • The chain of production links primary, secondary and tertiary activity before a product reaches the consumer.

  • Businesses create employment, tax revenue and foreign exchange, but may cause pollution or resource depletion.

Quick reference

Business Planning and Entrepreneurship (Extended)

  • An entrepreneur identifies opportunity, takes risk, organises factors of production and innovates.

  • A business plan contains the idea, objectives, market analysis, marketing plan, operations plan, management team, financial forecasts and risk assessment.

  • Purposes of a business plan: secure finance, test feasibility, guide operations and communicate vision.

  • A feasibility study tests demand, cost, skills and legal requirements before full investment.

  • Botswana's economy is diamond-dependent; diversification into tourism, agriculture, manufacturing and services is a national goal.

  • Support institutions include the Botswana Development Corporation and the Citizen Entrepreneurial Development Agency, offering finance and advice.

  • SMEs dominate employment; challenges include access to finance, small domestic market, skills shortages and high import costs.

  • Cooperatives, citizen-owned enterprises and community tourism are encouraged to spread the benefits of growth.

Quick reference

Business Objectives and Stakeholders (Extended)

  • Common objectives: profit maximisation, sales growth, market share, survival, social and environmental goals.

  • SMART objectives are specific, measurable, achievable, relevant and time-bound.

  • Stakeholders include owners/shareholders, employees, customers, suppliers, lenders, government, community and pressure groups.

  • Stakeholder conflict arises when objectives clash, e.g. higher wages versus higher dividends.

  • Aims are long-term intentions; objectives are specific targets; strategies are plans to achieve them.

  • PESTLE covers political, economic, social, technological, legal and environmental influences beyond the firm's control.

  • The business cycle has boom, recession, slump and recovery phases; demand and profits vary with the phase.

  • Ethical behaviour goes beyond legal minimums; social enterprises trade to achieve social aims and reinvest surplus.

Quick reference

Financial Information and Sources of Finance (Extended)

  • Internal sources: retained profit, sale of assets, owner's capital; external: bank loan, overdraft, trade credit, share issue, debenture, leasing, hire purchase.

  • Short-term finance covers working capital; long-term finance funds fixed assets.

  • Cash flow forecast: net cash flow = inflows − outflows; closing balance = opening balance + net cash flow.

  • Profit is revenue minus total costs; cash flow is the movement of money; a profitable firm can fail from a cash shortage.

  • Income statement: gross profit = revenue − cost of sales; profit for the year = gross profit − expenses.

  • Statement of financial position: assets = liabilities + equity; assets and liabilities are current or non-current.

  • Gross profit margin = (gross profit ÷ revenue) × 100; net profit margin = (net profit ÷ revenue) × 100.

  • ROCE = (net profit ÷ capital employed) × 100; current ratio = current assets ÷ current liabilities.

  • Depreciation spreads the cost of a non-current asset over its useful life and is a non-cash expense.

Quick reference

People in Business (Extended)

  • Recruitment: job analysis produces a job description and person specification.

  • Internal recruitment is cheaper and motivating; external recruitment brings new ideas but costs more.

  • Selection methods: application forms, CVs, interviews, tests and references; combining methods improves reliability.

  • Training types: induction, on-the-job and off-the-job; on-the-job is cheap and realistic, off-the-job broader but costly.

  • Maslow's hierarchy: physiological, safety, social, esteem, self-actualisation.

  • Herzberg: hygiene factors prevent dissatisfaction; motivators create satisfaction.

  • Taylor links pay to output; Mayo shows social factors and attention affect productivity.

  • Financial motivators: salary, wages, piece rate, commission, bonus, profit sharing; non-financial: enrichment, teamwork, praise.

  • Labour turnover (%) = (leavers ÷ average number employed) × 100; high turnover raises recruitment and training costs.

Quick reference

Marketing (Extended)

  • Primary research is first-hand and specific but costly; secondary research is cheaper and quicker but may be outdated.

  • Sampling: random, stratified, quota and convenience; representative samples improve reliability.

  • Segmentation divides a market by age, gender, income, location or lifestyle; a niche is a small specialised segment.

  • Marketing mix (4Ps): Product, Price, Place, Promotion; extended to 7Ps with People, Process and Physical evidence.

  • Product life cycle: development, introduction, growth, maturity, decline; extension strategies include rebranding and new markets.

  • Pricing methods: cost-plus, penetration, skimming, competitive, promotional and price discrimination.

  • Distribution channels: direct, via retailer, via wholesaler and retailer; choice depends on product, cost and control.

  • Promotion mix: advertising, sales promotion, personal selling, public relations and sponsorship.

  • Branding builds recognition and loyalty and can support premium pricing.

Quick reference

Operations Management and Quality (Extended)

  • Job production: one-off customised output; batch production: groups of identical items; flow production: continuous standardised output.

  • Productivity = output per unit of input; raising productivity lowers unit cost.

  • Capacity utilisation (%) = (actual output ÷ maximum possible output) × 100; low utilisation wastes fixed costs.

  • Buffer stock covers demand variation; reorder level triggers a new order; lead time is the delivery delay.

  • Just-in-time holds minimal stock, reducing storage costs but requiring reliable suppliers.

  • Quality control inspects finished output; quality assurance builds quality into the process; TQM involves all staff.

  • Lean production reduces waste through JIT, kaizen and standardisation.

  • Location factors: proximity to raw materials or market, labour supply, transport, power and government incentives.

  • Break-even output = fixed costs ÷ (selling price per unit − variable cost per unit).

Quick reference

Business and Its Environment (Extended)

  • Inflation raises costs and reduces purchasing power; interest rates affect borrowing costs; exchange rates affect import and export prices.

  • Fiscal policy uses taxation and government spending; monetary policy uses interest rates and money supply.

  • Legal influences: consumer protection, competition law, employment law, health and safety and environmental regulation.

  • Ethical and environmental influences: fair trade, sustainable sourcing, waste reduction and carbon footprint.

  • Technology influences: e-commerce, mobile money, online banking and automation lower transaction costs but require investment and skills.

  • Globalisation increases competition and market access; multinationals bring capital and jobs but may repatriate profits.

  • Government support includes loans, grants, training and infrastructure; taxation and licences are obligations.

  • A business must comply with registration, tax registration and sector licensing before trading.

Quick reference

Entrepreneurship and Business Planning (Extended)

  • An entrepreneur identifies opportunity, takes risk, organises factors of production and innovates to create a venture.

  • A business plan contains the idea, objectives, market analysis, marketing plan, operations plan, management team, financial forecasts and risk assessment.

  • Purposes of a business plan: secure finance, test feasibility, guide operations and communicate vision to partners.

  • A feasibility study tests whether the idea is viable in terms of demand, cost, skills and legal requirements.

  • Botswana's economy is diamond-dependent; diversification into tourism, agriculture, manufacturing and services is a stated national goal.

  • Support institutions include the Botswana Development Corporation and the Citizen Entrepreneurial Development Agency, offering finance and advice.

  • SMEs dominate employment; challenges include access to finance, small domestic market, skills shortages and high import costs.

  • Cooperatives, citizen-owned enterprises and community tourism are encouraged to spread the benefits of growth.

Quick reference

Business Objectives and Stakeholder Analysis (Extended)

  • Profit maximisation occurs where marginal cost equals marginal revenue; firms may pursue sales growth or market share instead.

  • Market share (%) = (firm's sales ÷ total market sales) × 100.

  • Survival is a short-term objective in a recession or start-up phase; it may override profit goals.

  • Shareholders seek dividends and share value; managers may pursue growth or status, creating a principal-agent problem.

  • Employees seek fair pay, job security and good conditions; customers seek quality, low price and service.

  • Suppliers seek prompt payment and stable orders; lenders seek interest and repayment; the community seeks jobs and environmental care.

  • Government seeks tax revenue, employment and compliance; pressure groups seek ethical or environmental change.

  • Stakeholder mapping by power and interest helps a firm decide whom to consult and prioritise.

  • Corporate social responsibility means accepting obligations beyond legal minimums to stakeholders and society.

Quick reference

Financial Information and Decision-Making (Extended)

  • Gross profit margin = (gross profit ÷ revenue) × 100; a fall may indicate higher cost of sales or discounting.

  • Net profit margin = (net profit ÷ revenue) × 100; a fall may indicate rising overheads or interest costs.

  • ROCE = (net profit ÷ capital employed) × 100; it measures the return earned on long-term funds invested.

  • Current ratio = current assets ÷ current liabilities; a ratio near 1.5–2 suggests adequate short-term liquidity.

  • Acid-test (quick) ratio = (current assets − inventory) ÷ current liabilities; it tests liquidity without relying on stock sales.

  • Gearing (%) = (long-term debt ÷ capital employed) × 100; high gearing means greater risk from fixed interest payments.

  • Break-even output = fixed costs ÷ contribution per unit; contribution per unit = selling price − variable cost per unit.

  • Margin of safety = actual output − break-even output; it shows how far sales can fall before a loss occurs.

  • Cash flow forecast: net cash flow = inflows − outflows; closing balance = opening balance + net cash flow.

Quick reference

Human Resource Management and Motivation (Extended)

  • Job description lists duties and responsibilities; person specification lists qualifications, skills and experience required.

  • Internal recruitment: cheaper, faster, motivating for staff, but limits new ideas and leaves another vacancy.

  • External recruitment: wider pool and fresh ideas, but higher cost and longer induction.

  • On-the-job training is realistic and cheap but may pass on bad habits; off-the-job training is broader but costly.

  • Maslow: physiological, safety, social, esteem, self-actualisation; satisfied lower needs stop motivating.

  • Herzberg: hygiene factors prevent dissatisfaction; motivators create satisfaction.

  • Financial motivators include salary, piece rate, commission, bonus and profit sharing; non-financial include enrichment, teamwork and praise.

  • Labour turnover (%) = (leavers ÷ average number employed) × 100; high turnover raises recruitment and training costs.

  • Dismissal must follow fair procedure; unfair dismissal and discrimination are unlawful under employment law.

Quick reference

Marketing Strategy and the Marketing Mix (Extended)

  • Market research: primary data is first-hand and specific but costly; secondary data is cheaper and quicker but may be outdated.

  • Sampling methods: random, stratified, quota and convenience; a representative sample improves reliability.

  • Segmentation divides a market by demographics, income, geography or lifestyle; targeting selects segments to serve.

  • Product life cycle: introduction, growth, maturity, decline; extension strategies include rebranding, new packaging and new markets.

  • Pricing: cost-plus, penetration, skimming, competitive, promotional and price discrimination.

  • Distribution: direct, via retailer, via wholesaler and retailer; choice depends on product, cost and control.

  • Promotion mix: advertising, sales promotion, personal selling, public relations and sponsorship; medium choice depends on audience and budget.

  • Branding builds recognition and loyalty and can support premium pricing.

  • E-commerce widens market reach and lowers distribution costs but requires logistics and secure payment systems.

Quick reference

Operations Management and Inventory (Extended)

  • Job production: one-off customised output; batch production: groups of identical items; flow production: continuous standardised output.

  • Productivity = output per unit of input; raising productivity lowers unit cost and improves competitiveness.

  • Capacity utilisation (%) = (actual output ÷ maximum possible output) × 100.

  • Buffer stock covers demand variation; reorder level triggers a new order; lead time is the delivery delay.

  • Just-in-time holds minimal stock, reducing storage costs but requiring reliable suppliers.

  • Quality control inspects finished output; quality assurance builds quality into the process; TQM involves all staff.

  • Lean production reduces waste through JIT, kaizen and standardisation.

  • Location factors: proximity to materials or market, labour supply, transport, power and government incentives.

  • Break-even output = fixed costs ÷ contribution per unit.

Quick reference

Business Ownership and Organisational Structure (Extended)

  • Sole trader: one owner, unlimited liability, full control and all profit, financed mainly by personal savings and retained profit.

  • Partnership: two or more owners share capital and profit under an agreement; unlimited liability unless registered as a limited liability partnership.

  • Private company (Pty Ltd): shares sold privately with restrictions; public company (Ltd): shares offered to the public and listed.

  • Cooperative: owned and democratically controlled by members who share benefits; forms include producer, consumer and credit cooperatives.

  • Public corporation: state-owned, set up by statute to provide essential services; objectives may include social goals.

  • Franchise: franchisee pays an initial fee and royalties to use the franchisor's brand, systems and training.

  • Internal growth comes from more sales, new products or branches; external growth comes from merger or takeover.

  • Diseconomies of scale are rising average costs as a firm grows too large, caused by poor communication and slow decisions.

  • Organisational structures: tall (many levels, narrow span) versus flat (few levels, wide span).

Quick reference

The Nature and Purpose of Business Activity (Extended)

  • Factors of production: land, labour, capital and enterprise; they are combined to produce goods and services.

  • Needs are essential for survival; wants are unlimited desires that are not essential.

  • Primary sector extracts raw materials; secondary sector manufactures; tertiary sector provides services.

  • Specialisation concentrates effort on one task or product; division of labour splits production into tasks to raise output per worker.

  • Added value = selling price of output − cost of bought-in inputs; branding, processing and convenience add value.

  • Opportunity cost is the value of the next best alternative forgone when a choice is made.

  • The chain of production links primary, secondary and tertiary activity before a product reaches the consumer.

  • Businesses create employment, tax revenue and foreign exchange, but may cause pollution or resource depletion.