CDMRE MCQ study plan
CDMRE MCQ · Give each week a clear focus.
8 weeks · About 6 hours per week
Digital Marketing Strategy and Planning
Define each of the nine exam domains in one sentence and rank them by your current confidence
Draft a full campaign brief for a fictional brand covering objectives, target segment, budget split, and channel mix
Map at least 15 strategy concepts (positioning, STP, funnel stages, budget allocation models) into a personal glossary
Build a weighted study calendar that allocates more sessions to Domains 1, 2, 3, and 7
Your checkpoint
A one-page campaign brief plus a weighted 8-week study calendar with self-rated confidence scores per domain
Market Research Methods and Data Collection
Distinguish primary vs secondary and qualitative vs quantitative methods and match each to a stated business question
Design a 12-question survey that avoids leading, double-barreled, and ambiguous items
Calculate required sample size for three scenarios and interpret margin of error and confidence level
Identify sampling bias risks in four short research vignettes and propose mitigations
Your checkpoint
A research design document containing one survey draft, a sampling plan, and a bias-risk table
Consumer Behavior and Audience Analysis
Explain how motivation, perception, learning, and attitude shape purchase decisions
Construct a customer journey map with decision criteria and friction points at each stage
Segment a sample audience into three personas with distinct needs and messaging angles
Predict how social proof, anchoring, and loss aversion would alter response to a given offer
Your checkpoint
A journey map plus three evidence-based personas with messaging recommendations
Search Engine Optimization and Search Marketing
Distinguish on-page, technical, and off-page ranking factors and prioritize fixes for a sample site
Write title tags and meta descriptions for eight pages within length limits and intent alignment
Interpret a keyword report to classify terms by intent and funnel stage
Compare organic, paid search, and shopping formats on cost, control, and time-to-result
Your checkpoint
A 10-item SEO audit checklist applied to a sample site, with prioritized fixes and keyword-intent table
Content Marketing and Social Media & Marketing Ethics, Privacy, and Compliance
Design a content calendar that maps formats to funnel stages and defined audience needs
Write two platform-native social posts and justify the format choice for each
Apply consent, disclosure, and data-minimization rules to three marketing scenarios
Identify compliance risks (endorsement disclosure, targeting restrictions, list consent) in four campaign briefs
Your checkpoint
A two-week content calendar with sample posts plus a compliance risk register for the same campaign
Paid Media, Advertising, and Campaign Management
Set campaign objectives, audience definitions, and budget pacing for a multi-channel paid plan
Calculate CPM, CPC, CTR, CPA, and ROAS from provided performance figures
Diagnose three underperforming campaigns and recommend bid, creative, or targeting changes
Explain how attribution windows and frequency caps affect reported paid performance
Your checkpoint
A paid media plan with a calculated KPI table and a written optimization recommendation for each channel
Web and Marketing Analytics, Measurement, and KPIs & Data Analysis, Insights, and Reporting
Select appropriate KPIs for awareness, acquisition, and retention objectives
Build a measurement framework linking business goals to metrics and data sources
Interpret a funnel conversion report to locate the largest drop-off and quantify its impact
Write an insight statement that separates observed data from interpretation and recommended action
Your checkpoint
A one-page measurement framework plus an insight memo with one quantified finding and one recommendation
Digital Marketing Strategy and Planning & Market Research Methods and Data Collection & Consumer Behavior and Audience Analysis & Search Engine Optimization and Search Marketing & Content Marketing and Social Media & Paid Media, Advertising, and Campaign Management & Web and Marketing Analytics, Measurement, and KPIs & Data Analysis, Insights, and Reporting & Marketing Ethics, Privacy, and Compliance
Complete two full-length timed practice sets and log every miss by domain and error type
Re-teach the three weakest domains from your error log using your own glossary
Produce a one-page formula and framework sheet for strategy, analytics, and paid media
Simulate exam pacing to confirm you finish within the time limit with review time remaining
Your checkpoint
A scored practice log with error categories, a corrected weak-domain summary, and a final formula sheet
Milestones
Week 2: Can explain the difference between primary and secondary research and compute sample size and margin of error without notes
Week 4: Score at least 70% on a mixed set covering Domains 1-4 and correctly classify 10 keywords by search intent
Week 6: Calculate CPM, CPC, CTR, CPA, and ROAS accurately on 10 practice problems and justify one optimization per campaign
Week 8: Score at least 80% on two timed full-length practice sets with no domain below 65%