emerit Event Manager / TCM study plan
emerit Event Manager / TCM · Give each week a clear focus.
8 weeks · About 6 hours per week
Event Planning and Program Design
Draft a program outline for a sample two-day event, sequencing sessions, breaks, and transitions against a fixed start and end time.
Write measurable objectives for each session that specify audience, behavior, condition, and success threshold.
Build a session-by-session run sheet template that lists room, duration, owner, and dependencies.
Identify three program-design trade-offs (depth vs. variety, audience size vs. interactivity, budget vs. production value) and justify a choice for each.
Your checkpoint
A one-page program outline plus run sheet template for the sample event, with objectives written for every session.
Event Planning and Program Design & Logistics and On-Site Operations
Convert the week-1 program outline into a minute-by-minute production schedule covering load-in, show days, and load-out.
Map each program element to the space, equipment, and staffing it requires.
Draft a floor plan description and a simple traffic-flow narrative for attendees, staff, and deliveries.
List contingency options for the three most schedule-sensitive moments in the program.
Your checkpoint
A production schedule and logistics requirements table where every session has assigned space, equipment, and staff.
Budgeting and Financial Management
Build a line-item event budget with fixed and variable costs, revenue lines, and a contingency reserve.
Calculate break-even attendance and the ticket price needed at three attendance scenarios.
Classify each cost as committed, negotiable, or discretionary, and note the trigger date for each.
Draft a cash-flow timeline showing when deposits leave and when revenue arrives.
Your checkpoint
A spreadsheet budget with break-even analysis at three attendance levels and a dated cash-flow timeline.
Sponsorship and Revenue Development & Event Marketing and Promotion
Write a sponsorship proposal that states audience profile, activation options, and pricing tiers.
Define fulfillment obligations for each tier and assign an internal owner and deadline to each.
Draft a promotional calendar that sequences announcement, early-bird, reminder, and final-call messages across at least three channels.
Set measurable marketing targets (reach, conversion, cost per registration) for each channel.
Your checkpoint
A sponsorship package with three priced tiers and fulfillment checklist, plus a dated multi-channel promotion calendar with targets.
Logistics and On-Site Operations
Write an on-site operations manual section covering registration, speaker handling, signage, and vendor check-in.
Assign roles and reporting lines for show day and define the escalation path for issues.
Draft a load-in and load-out timetable with buffers and named responsible parties.
Create a daily operations briefing checklist to run each morning of the event.
Your checkpoint
An on-site operations manual with a role chart, escalation path, and load-in/load-out timetable.
Risk Management, Safety, and Accessibility
Conduct a risk assessment that scores likelihood and impact for at least 15 event risks.
Write mitigation and response actions for the highest-scoring risks, naming who acts and when.
Audit the sample event for accessibility gaps across physical access, communications, and programming.
Draft an emergency response summary covering evacuation, medical, weather, and lost-child or lost-person scenarios.
Your checkpoint
A risk register with scored risks and owners, plus an accessibility audit checklist with identified gaps and fixes.
Stakeholder and Volunteer Management
Map every stakeholder group to its interests, influence level, and preferred communication channel.
Write a volunteer recruitment, screening, and scheduling plan with role descriptions for each position.
Draft a volunteer briefing and recognition plan covering training, on-site support, and post-event thanks.
Compose a stakeholder communication matrix naming the sender, audience, frequency, and format for each channel.
Your checkpoint
A stakeholder map and volunteer plan, including role descriptions, a training agenda, and a communication matrix.
Evaluation and Post-Event Reporting & Event Planning and Program Design
Define evaluation metrics tied back to the week-1 program objectives, including attendance, satisfaction, and budget variance.
Draft a post-event survey instrument of no more than 12 questions and specify the distribution method.
Outline a post-event report structure covering outcomes, financial results, sponsor fulfillment, and lessons learned.
Review the full plan for gaps and write a prioritized list of weak areas to revisit before the exam.
Your checkpoint
A post-event report template populated with the sample event's metrics, plus a prioritized pre-exam review list.
Milestones
Week 2: Can produce a complete program outline and production schedule for a hypothetical event without referring to notes, and explain how each session's logistics support its objective.
Week 4: Can build a break-even budget and a sponsorship tier structure from scratch, and state the fulfillment obligation attached to each tier.
Week 6: Can score a new risk scenario, justify the score, and name the mitigation, owner, and response trigger without prompting.
Week 8: Can walk through the full event lifecycle from concept to post-event report, citing a specific metric or control at each stage.