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CCXP study plan

CCXP · Give each week a clear focus.

8 weeks · About 7 hours per week

Week 1

Customer Experience Strategy

  • Write a one-sentence definition of customer experience and defend it against customer service, UX, and customer success with three contrasting examples

  • Diagram the exam's six competency areas and annotate how each one shows up in your current job

  • Draft a CX vision statement plus three strategic objectives, each traced to a named business outcome

  • Build a stakeholder map for a fictional company that identifies the executive sponsor, the accountable owner, and the top three influencers

  • Take a 10-question self-quiz on CX strategy vocabulary and log every term you cannot define from memory

Your checkpoint

One-page CX strategy canvas (vision, three objectives with business linkage, stakeholder map) plus a scored 10-question self-quiz at 80% or better

Week 2

Customer Experience Strategy & Customer Understanding and Insights

  • Map three journey stages to the strategic objectives written in Week 1 and flag any stage with no matching objective

  • Design a research plan that pairs one qualitative method with one quantitative method for a stated business question

  • Construct a persona from interview-style notes and list the three decisions that persona should change

  • Compare journey mapping, ethnography, survey research, and behavioral analytics on cost, speed, and the question each answers best

  • Write five discovery questions that avoid leading language and test them on a colleague for bias

Your checkpoint

An end-to-end journey map with at least eight touchpoints, an emotion curve, and five prioritized pain points, each tied to a research source

Week 3

Customer Understanding and Insights & Experience Design and Innovation

  • Convert the five pain points from Week 2 into how-might-we opportunity statements

  • Run a structured ideation pass that generates at least fifteen ideas, then screen them on desirability, feasibility, and viability

  • Sketch a low-fidelity prototype of the top idea and define three test tasks with pass criteria

  • Write a moderated test script including a warm-up, task prompts, non-leading probes, and closing questions

  • Specify how you will capture observations so results are comparable across participants

Your checkpoint

A prototype test plan containing a 15-idea screening matrix, three test tasks with success criteria, and a complete moderator script

Week 4

Metrics, Measurement and ROI

  • Classify eight CX metrics as leading or lagging and place each on a continuum from operational to financial

  • Compute NPS, CSAT, and CES from a small sample dataset and explain what each one would and would not tell a leadership team

  • Build a closed-loop framework that names the owner, the time limit, and the escalation path for each step

  • Construct a simple ROI model that links an experience improvement to retention and revenue with stated assumptions

  • Stress-test the ROI model against a pessimistic assumption and document which input moves the result most

Your checkpoint

An ROI model with base, upside, and downside scenarios, an assumptions tab, and a sensitivity note on the single most influential input

Week 5

Metrics, Measurement and ROI & Organizational Adoption and Accountability

  • Mock up an executive dashboard limited to six metrics, each with a written calculation method, owner, and review cadence

  • Write a one-page business case for a CX initiative covering cost, benefit, risk, and the specific decision you are asking for

  • Draft a RACI for a CX council, journey owners, and working teams so no accountability gap remains

  • Diagnose three common adoption failure modes and prescribe a countermeasure and an early warning signal for each

  • Rehearse a five-minute verbal walkthrough of your dashboard for a non-CX executive audience

Your checkpoint

An executive dashboard mockup paired with a one-page business case that ends in a single, explicit decision ask

Week 6

Organizational Adoption and Accountability & Voice of the Customer and Culture

  • Design a voice-of-the-customer program covering listening sources, sampling, cadence, and how each signal routes to an owner

  • Write a closed-loop follow-up template for detractors and define the response time standard it enforces

  • Score an organization's CX readiness across five cultural dimensions and justify each score with observed evidence

  • Build an accountability plan mapping every metric on the Week 5 dashboard to a named owner and a review rhythm

  • Identify three signals that indicate CX is being treated as a project rather than an operating discipline

Your checkpoint

A VoC program blueprint with at least five listening posts and explicit routing rules, plus a scored culture-readiness assessment with evidence per dimension

Week 7

Voice of the Customer and Culture & Customer Experience Strategy & Customer Understanding and Insights

  • Assemble a 90-day roadmap that connects design work, metrics, governance, and VoC into one sequenced plan

  • Re-teach your three weakest topics in writing at roughly 200 words each, without notes

  • Complete a timed practice set and tag every miss by domain and by root cause (knowledge gap, misread, or reasoning error)

  • Convert each root-cause tag into a flashcard or drill and repeat until recall is consistent

  • Re-derive the ROI model from scratch to confirm you can rebuild it under exam-style time pressure

Your checkpoint

A 90-day integrated roadmap plus an error log in which every missed question carries a domain tag and a root-cause tag

Week 8

Customer Experience Strategy & Customer Understanding and Insights & Experience Design and Innovation & Metrics, Measurement and ROI & Organizational Adoption and Accountability & Voice of the Customer and Culture

  • Complete two full-length timed practice exams sized to the published exam format under exam conditions

  • Review every miss back to root cause and re-drill until no domain sits below 75%

  • Summarize each of the six competency areas aloud in under three minutes without notes

  • Reconcile conflicting answers across domains, especially where strategy, metrics, and governance overlap

  • Finalize an exam-day plan covering timing, pacing checkpoints, and how you will handle flagged questions

Your checkpoint

Two completed practice exams at 80% or better, with a final remediation list showing zero domains below 75%

Milestones

Week 2: Produce the Week 2 journey map from memory of your notes in under 15 minutes and correctly name the research method best suited to three different business questions, scoring at least 4 of 5

Week 4: Score 75% or better on a 40-question mixed set covering domains 1 through 4, and explain your ROI model to someone outside CX in five minutes without slides

Week 6: Score 80% or better on a 30-question set covering domains 5 and 6, and show a complete owner-to-metric mapping with no unassigned metric on the dashboard

Week 8: Score 80% or better on two full-length timed practice exams, with a written error log confirming no domain below 75%