CCXP study plan
CCXP · Give each week a clear focus.
8 weeks · About 7 hours per week
Customer Experience Strategy
Write a one-sentence definition of customer experience and defend it against customer service, UX, and customer success with three contrasting examples
Diagram the exam's six competency areas and annotate how each one shows up in your current job
Draft a CX vision statement plus three strategic objectives, each traced to a named business outcome
Build a stakeholder map for a fictional company that identifies the executive sponsor, the accountable owner, and the top three influencers
Take a 10-question self-quiz on CX strategy vocabulary and log every term you cannot define from memory
Your checkpoint
One-page CX strategy canvas (vision, three objectives with business linkage, stakeholder map) plus a scored 10-question self-quiz at 80% or better
Customer Experience Strategy & Customer Understanding and Insights
Map three journey stages to the strategic objectives written in Week 1 and flag any stage with no matching objective
Design a research plan that pairs one qualitative method with one quantitative method for a stated business question
Construct a persona from interview-style notes and list the three decisions that persona should change
Compare journey mapping, ethnography, survey research, and behavioral analytics on cost, speed, and the question each answers best
Write five discovery questions that avoid leading language and test them on a colleague for bias
Your checkpoint
An end-to-end journey map with at least eight touchpoints, an emotion curve, and five prioritized pain points, each tied to a research source
Customer Understanding and Insights & Experience Design and Innovation
Convert the five pain points from Week 2 into how-might-we opportunity statements
Run a structured ideation pass that generates at least fifteen ideas, then screen them on desirability, feasibility, and viability
Sketch a low-fidelity prototype of the top idea and define three test tasks with pass criteria
Write a moderated test script including a warm-up, task prompts, non-leading probes, and closing questions
Specify how you will capture observations so results are comparable across participants
Your checkpoint
A prototype test plan containing a 15-idea screening matrix, three test tasks with success criteria, and a complete moderator script
Metrics, Measurement and ROI
Classify eight CX metrics as leading or lagging and place each on a continuum from operational to financial
Compute NPS, CSAT, and CES from a small sample dataset and explain what each one would and would not tell a leadership team
Build a closed-loop framework that names the owner, the time limit, and the escalation path for each step
Construct a simple ROI model that links an experience improvement to retention and revenue with stated assumptions
Stress-test the ROI model against a pessimistic assumption and document which input moves the result most
Your checkpoint
An ROI model with base, upside, and downside scenarios, an assumptions tab, and a sensitivity note on the single most influential input
Metrics, Measurement and ROI & Organizational Adoption and Accountability
Mock up an executive dashboard limited to six metrics, each with a written calculation method, owner, and review cadence
Write a one-page business case for a CX initiative covering cost, benefit, risk, and the specific decision you are asking for
Draft a RACI for a CX council, journey owners, and working teams so no accountability gap remains
Diagnose three common adoption failure modes and prescribe a countermeasure and an early warning signal for each
Rehearse a five-minute verbal walkthrough of your dashboard for a non-CX executive audience
Your checkpoint
An executive dashboard mockup paired with a one-page business case that ends in a single, explicit decision ask
Organizational Adoption and Accountability & Voice of the Customer and Culture
Design a voice-of-the-customer program covering listening sources, sampling, cadence, and how each signal routes to an owner
Write a closed-loop follow-up template for detractors and define the response time standard it enforces
Score an organization's CX readiness across five cultural dimensions and justify each score with observed evidence
Build an accountability plan mapping every metric on the Week 5 dashboard to a named owner and a review rhythm
Identify three signals that indicate CX is being treated as a project rather than an operating discipline
Your checkpoint
A VoC program blueprint with at least five listening posts and explicit routing rules, plus a scored culture-readiness assessment with evidence per dimension
Voice of the Customer and Culture & Customer Experience Strategy & Customer Understanding and Insights
Assemble a 90-day roadmap that connects design work, metrics, governance, and VoC into one sequenced plan
Re-teach your three weakest topics in writing at roughly 200 words each, without notes
Complete a timed practice set and tag every miss by domain and by root cause (knowledge gap, misread, or reasoning error)
Convert each root-cause tag into a flashcard or drill and repeat until recall is consistent
Re-derive the ROI model from scratch to confirm you can rebuild it under exam-style time pressure
Your checkpoint
A 90-day integrated roadmap plus an error log in which every missed question carries a domain tag and a root-cause tag
Customer Experience Strategy & Customer Understanding and Insights & Experience Design and Innovation & Metrics, Measurement and ROI & Organizational Adoption and Accountability & Voice of the Customer and Culture
Complete two full-length timed practice exams sized to the published exam format under exam conditions
Review every miss back to root cause and re-drill until no domain sits below 75%
Summarize each of the six competency areas aloud in under three minutes without notes
Reconcile conflicting answers across domains, especially where strategy, metrics, and governance overlap
Finalize an exam-day plan covering timing, pacing checkpoints, and how you will handle flagged questions
Your checkpoint
Two completed practice exams at 80% or better, with a final remediation list showing zero domains below 75%
Milestones
Week 2: Produce the Week 2 journey map from memory of your notes in under 15 minutes and correctly name the research method best suited to three different business questions, scoring at least 4 of 5
Week 4: Score 75% or better on a 40-question mixed set covering domains 1 through 4, and explain your ROI model to someone outside CX in five minutes without slides
Week 6: Score 80% or better on a 30-question set covering domains 5 and 6, and show a complete owner-to-metric mapping with no unassigned metric on the dashboard
Week 8: Score 80% or better on two full-length timed practice exams, with a written error log confirming no domain below 75%