CTA Trademark Agent key terms
CTA Trademark Agent · Get comfortable with the vocabulary.
- Use in commerce
- Related: Intent-to-use application, Specimen of use
Bona fide use of a mark in the ordinary course of trade to sell or transport goods across state or national borders, or to provide services, rather than use made merely to reserve rights.
- Principal Register
- Related: Supplemental Register, Constructive use priority
The primary federal register for trademarks that meet substantive standards, carrying the fullest set of statutory rights and remedies, including nationwide constructive notice and the right to sue in federal court.
- Supplemental Register
- Related: Principal Register, Acquired distinctiveness
A secondary federal register for marks capable of distinguishing goods or services but not yet registrable on the Principal Register, providing limited benefits such as blocking conflicting applications and recordal for foreign filings.
- Acquired distinctiveness
- Related: Merely descriptive mark, Supplemental Register
The status a descriptive or otherwise non-inherently distinctive mark attains when extensive use and promotion cause consumers to associate it with one source, usually proven through five years of substantially exclusive use or survey evidence.
- Merely descriptive mark
- Related: Acquired distinctiveness, Deceptively misdescriptive mark
A mark that immediately conveys a quality, feature, function, or characteristic of the goods or services, making it unregistrable on the Principal Register absent proof of acquired distinctiveness.
- Deceptively misdescriptive mark
- Related: Merely descriptive mark, Likelihood of confusion
A mark whose wording misrepresents the goods or services in a way likely to deceive consumers, and which is refused registration unless the misdescription is so obviously false that no one would believe it.
- Primarily merely a surname
- Related: Acquired distinctiveness, Likelihood of confusion
A statutory bar applying to marks that would be understood by consumers primarily as a person's last name rather than as a source identifier, unless the applicant proves acquired distinctiveness.
- Likelihood of confusion
- Related: DuPont factors, Famous mark dilution
The core statutory test for refusing registration or finding infringement, asking whether relevant consumers would probably be confused about source, sponsorship, or affiliation because of similarity of marks and relatedness of goods or services.
- DuPont factors
- Related: Likelihood of confusion, Trademark Trial and Appeal Board
The multifactor framework used to assess likelihood of confusion, weighing elements such as mark similarity, goods relatedness, channel overlap, consumer sophistication, mark strength, and any actual confusion evidence.
- Famous mark dilution
- Related: Likelihood of confusion, Trademark Trial and Appeal Board
Protection against blurring or tarnishment of a mark that is widely recognized by the general public, available regardless of competition or confusion, and generally limited to nationally famous marks.
- Constructive use priority
- Related: Principal Register, Intent-to-use application
The rule that a federal application filing date gives the applicant nationwide priority against later users, even where the applicant has not yet made actual sales in a particular geographic area.
- Intent-to-use application
- Related: Use in commerce, Statement of use
An application filed on a bona fide intent to use a mark in commerce, which preserves a filing date before actual use and requires a later amendment to allege use or a statement of use before registration issues.
- Statement of use
- Related: Intent-to-use application, Notice of allowance
The filing submitted in an intent-to-use application after a notice of allowance, verifying that the mark is now in use in commerce and including a specimen and dates of first use.
- Notice of allowance
- Related: Statement of use, Intent-to-use application
The office action issued after an intent-to-use application clears examination and publication, starting the period within which the applicant must file a statement of use or request an extension.
- Specimen of use
- Related: Use in commerce, Statement of use
Evidence showing how a mark is actually used in commerce, such as product labels, packaging, or website screenshots displaying the mark in connection with the identified goods or services.
- Basis for filing
- Related: Intent-to-use application, Madrid Protocol
The statutory ground asserted in an application, such as use in commerce, intent to use, a foreign application or registration, or a foreign registration under treaty, which determines filing requirements and priority.
- Madrid Protocol
- Related: Basis for filing, Office action
An international treaty allowing applicants to seek protection in multiple member jurisdictions through a single international application filed through the home office, with each designated country examining under its own law.
- Clearance search
- Related: Knock-out search, Common-law rights
A pre-filing investigation of federal, state, common-law, and international records to identify prior marks that could block registration or support an infringement claim against the applicant.
- Knock-out search
- Related: Clearance search, Common-law rights
A quick, low-cost preliminary search of core registers and internet sources to screen out obviously conflicting marks before committing to a full clearance search and application filing.
- Common-law rights
- Related: Clearance search, Use in commerce
Trademark rights arising from actual use in a geographic area without registration, enforceable in the area of use and entitled to limited protection against later users who adopted with notice.
- Office action
- Related: Final refusal, Madrid Protocol
A written communication from an examining attorney or trademark office raising refusals, objections, or requirements that the applicant must address within a set response period.
- Final refusal
- Related: Office action, Trademark Trial and Appeal Board
An examiner's decision maintaining a substantive refusal after the applicant's response, which generally closes prosecution before the examiner and may be appealed to the Trademark Trial and Appeal Board.
- Trademark Trial and Appeal Board
- Related: Opposition proceeding, Cancellation proceeding
The administrative tribunal that hears appeals from examiner refusals and decides inter partes proceedings such as oppositions, cancellations, and concurrent use disputes.
- Opposition proceeding
- Related: Trademark Trial and Appeal Board, Cancellation proceeding
An adversarial proceeding filed after publication in which a party claiming potential damage seeks to prevent registration of a mark, typically on likelihood of confusion or other statutory grounds.
- Cancellation proceeding
- Related: Opposition proceeding, Abandonment
A post-registration adversarial proceeding seeking to cancel a registered mark, available on grounds such as likelihood of confusion, descriptiveness, or abandonment, subject to timing and standing limits.
- Abandonment
- Related: Cancellation proceeding, Naked licensing
Loss of trademark rights through nonuse with intent not to resume, or through conduct causing the mark to lose significance as a source identifier, such as uncontrolled licensing or generic use.
- Naked licensing
- Related: Abandonment, Trademark license
Licensing a mark without adequate quality control over the licensee's goods or services, which risks treating the mark as abandoned because it no longer identifies a single source.
- Trademark license
- Related: Naked licensing, Assignment
A contractual grant permitting another party to use a mark under defined terms, typically including quality control, scope, territory, and duration, while the owner retains ownership.
- Assignment
- Related: Trademark license, Abandonment
A transfer of ownership of a mark, which under federal law generally must include the goodwill associated with the mark to avoid abandonment of the transferred rights.
- Section 8 declaration
- Related: Section 15 declaration, Renewal
A post-registration filing, due between the fifth and sixth years after registration, verifying continued use of the mark and supported by a specimen, with a grace period available on payment of a fee.
- Section 15 declaration
- Related: Section 8 declaration, Principal Register
An optional filing claiming incontestability of a registered mark after five years of continuous use, which limits certain challenges such as descriptiveness but not likelihood of confusion or abandonment.
- Renewal
- Related: Section 8 declaration, Section 15 declaration
The periodic filing required to keep a registration alive, generally every ten years, accompanied by a declaration of continued use and payment of the prescribed fee.
- Lanham Act
- Related: Likelihood of confusion, Trademark counterfeiting
The federal statute governing trademark registration, protection, and remedies, including the principal registration provisions, infringement causes of action, and defenses such as fair use.
- Trademark counterfeiting
- Related: Lanham Act, Seizure order
The intentional use of a spurious mark identical to or substantially indistinguishable from a registered mark on the same or related goods, carrying enhanced statutory damages and criminal exposure.
- Seizure order
- Related: Trademark counterfeiting, Preliminary injunction
A court order permitting ex parte seizure of counterfeit goods and related records where the applicant shows irreparable harm and that the infringer would likely destroy evidence if given notice.
- Preliminary injunction
- Related: Seizure order, Likelihood of confusion
An early court order restraining allegedly infringing conduct during litigation, granted when the movant shows likelihood of success, irreparable harm, favorable balance of hardships, and public interest.
- Nominative fair use
- Related: Likelihood of confusion, Lanham Act
A defense allowing use of another's mark to refer accurately to that party's goods or services, where the product is not readily identifiable otherwise and no sponsorship is implied.
- Duty of candor
- Related: Specimen of use, Conflict of interest
The practitioner's obligation to disclose material facts and avoid misleading the trademark office, including correcting false statements about use, ownership, or specimens in filings.
- Conflict of interest
- Related: Duty of candor, Client communication
A situation where a practitioner's obligations to one client or personal interest could impair representation of another, requiring disclosure, consent, or withdrawal under ethics rules.
- Client communication
- Related: Conflict of interest, Duty of candor
The ethical duty to keep clients reasonably informed about the status of matters, explain decisions and risks, and obtain informed consent on significant choices such as filing strategy or settlement.