CTA Trademark Agent study materials
CTA Trademark Agent study resources

CTA Trademark Agent key terms

CTA Trademark Agent · Get comfortable with the vocabulary.

Use in commerce

Bona fide use of a mark in the ordinary course of trade to sell or transport goods across state or national borders, or to provide services, rather than use made merely to reserve rights.

Related: Intent-to-use application, Specimen of use
Principal Register

The primary federal register for trademarks that meet substantive standards, carrying the fullest set of statutory rights and remedies, including nationwide constructive notice and the right to sue in federal court.

Related: Supplemental Register, Constructive use priority
Supplemental Register

A secondary federal register for marks capable of distinguishing goods or services but not yet registrable on the Principal Register, providing limited benefits such as blocking conflicting applications and recordal for foreign filings.

Related: Principal Register, Acquired distinctiveness
Acquired distinctiveness

The status a descriptive or otherwise non-inherently distinctive mark attains when extensive use and promotion cause consumers to associate it with one source, usually proven through five years of substantially exclusive use or survey evidence.

Related: Merely descriptive mark, Supplemental Register
Merely descriptive mark

A mark that immediately conveys a quality, feature, function, or characteristic of the goods or services, making it unregistrable on the Principal Register absent proof of acquired distinctiveness.

Related: Acquired distinctiveness, Deceptively misdescriptive mark
Deceptively misdescriptive mark

A mark whose wording misrepresents the goods or services in a way likely to deceive consumers, and which is refused registration unless the misdescription is so obviously false that no one would believe it.

Related: Merely descriptive mark, Likelihood of confusion
Primarily merely a surname

A statutory bar applying to marks that would be understood by consumers primarily as a person's last name rather than as a source identifier, unless the applicant proves acquired distinctiveness.

Related: Acquired distinctiveness, Likelihood of confusion
Likelihood of confusion

The core statutory test for refusing registration or finding infringement, asking whether relevant consumers would probably be confused about source, sponsorship, or affiliation because of similarity of marks and relatedness of goods or services.

Related: DuPont factors, Famous mark dilution
DuPont factors

The multifactor framework used to assess likelihood of confusion, weighing elements such as mark similarity, goods relatedness, channel overlap, consumer sophistication, mark strength, and any actual confusion evidence.

Related: Likelihood of confusion, Trademark Trial and Appeal Board
Famous mark dilution

Protection against blurring or tarnishment of a mark that is widely recognized by the general public, available regardless of competition or confusion, and generally limited to nationally famous marks.

Related: Likelihood of confusion, Trademark Trial and Appeal Board
Constructive use priority

The rule that a federal application filing date gives the applicant nationwide priority against later users, even where the applicant has not yet made actual sales in a particular geographic area.

Related: Principal Register, Intent-to-use application
Intent-to-use application

An application filed on a bona fide intent to use a mark in commerce, which preserves a filing date before actual use and requires a later amendment to allege use or a statement of use before registration issues.

Related: Use in commerce, Statement of use
Statement of use

The filing submitted in an intent-to-use application after a notice of allowance, verifying that the mark is now in use in commerce and including a specimen and dates of first use.

Related: Intent-to-use application, Notice of allowance
Notice of allowance

The office action issued after an intent-to-use application clears examination and publication, starting the period within which the applicant must file a statement of use or request an extension.

Related: Statement of use, Intent-to-use application
Specimen of use

Evidence showing how a mark is actually used in commerce, such as product labels, packaging, or website screenshots displaying the mark in connection with the identified goods or services.

Related: Use in commerce, Statement of use
Basis for filing

The statutory ground asserted in an application, such as use in commerce, intent to use, a foreign application or registration, or a foreign registration under treaty, which determines filing requirements and priority.

Related: Intent-to-use application, Madrid Protocol
Madrid Protocol

An international treaty allowing applicants to seek protection in multiple member jurisdictions through a single international application filed through the home office, with each designated country examining under its own law.

Related: Basis for filing, Office action
Clearance search

A pre-filing investigation of federal, state, common-law, and international records to identify prior marks that could block registration or support an infringement claim against the applicant.

Related: Knock-out search, Common-law rights
Knock-out search

A quick, low-cost preliminary search of core registers and internet sources to screen out obviously conflicting marks before committing to a full clearance search and application filing.

Related: Clearance search, Common-law rights
Common-law rights

Trademark rights arising from actual use in a geographic area without registration, enforceable in the area of use and entitled to limited protection against later users who adopted with notice.

Related: Clearance search, Use in commerce
Office action

A written communication from an examining attorney or trademark office raising refusals, objections, or requirements that the applicant must address within a set response period.

Related: Final refusal, Madrid Protocol
Final refusal

An examiner's decision maintaining a substantive refusal after the applicant's response, which generally closes prosecution before the examiner and may be appealed to the Trademark Trial and Appeal Board.

Related: Office action, Trademark Trial and Appeal Board
Trademark Trial and Appeal Board

The administrative tribunal that hears appeals from examiner refusals and decides inter partes proceedings such as oppositions, cancellations, and concurrent use disputes.

Related: Opposition proceeding, Cancellation proceeding
Opposition proceeding

An adversarial proceeding filed after publication in which a party claiming potential damage seeks to prevent registration of a mark, typically on likelihood of confusion or other statutory grounds.

Related: Trademark Trial and Appeal Board, Cancellation proceeding
Cancellation proceeding

A post-registration adversarial proceeding seeking to cancel a registered mark, available on grounds such as likelihood of confusion, descriptiveness, or abandonment, subject to timing and standing limits.

Related: Opposition proceeding, Abandonment
Abandonment

Loss of trademark rights through nonuse with intent not to resume, or through conduct causing the mark to lose significance as a source identifier, such as uncontrolled licensing or generic use.

Related: Cancellation proceeding, Naked licensing
Naked licensing

Licensing a mark without adequate quality control over the licensee's goods or services, which risks treating the mark as abandoned because it no longer identifies a single source.

Related: Abandonment, Trademark license
Trademark license

A contractual grant permitting another party to use a mark under defined terms, typically including quality control, scope, territory, and duration, while the owner retains ownership.

Related: Naked licensing, Assignment
Assignment

A transfer of ownership of a mark, which under federal law generally must include the goodwill associated with the mark to avoid abandonment of the transferred rights.

Related: Trademark license, Abandonment
Section 8 declaration

A post-registration filing, due between the fifth and sixth years after registration, verifying continued use of the mark and supported by a specimen, with a grace period available on payment of a fee.

Related: Section 15 declaration, Renewal
Section 15 declaration

An optional filing claiming incontestability of a registered mark after five years of continuous use, which limits certain challenges such as descriptiveness but not likelihood of confusion or abandonment.

Related: Section 8 declaration, Principal Register
Renewal

The periodic filing required to keep a registration alive, generally every ten years, accompanied by a declaration of continued use and payment of the prescribed fee.

Related: Section 8 declaration, Section 15 declaration
Lanham Act

The federal statute governing trademark registration, protection, and remedies, including the principal registration provisions, infringement causes of action, and defenses such as fair use.

Related: Likelihood of confusion, Trademark counterfeiting
Trademark counterfeiting

The intentional use of a spurious mark identical to or substantially indistinguishable from a registered mark on the same or related goods, carrying enhanced statutory damages and criminal exposure.

Related: Lanham Act, Seizure order
Seizure order

A court order permitting ex parte seizure of counterfeit goods and related records where the applicant shows irreparable harm and that the infringer would likely destroy evidence if given notice.

Related: Trademark counterfeiting, Preliminary injunction
Preliminary injunction

An early court order restraining allegedly infringing conduct during litigation, granted when the movant shows likelihood of success, irreparable harm, favorable balance of hardships, and public interest.

Related: Seizure order, Likelihood of confusion
Nominative fair use

A defense allowing use of another's mark to refer accurately to that party's goods or services, where the product is not readily identifiable otherwise and no sponsorship is implied.

Related: Likelihood of confusion, Lanham Act
Duty of candor

The practitioner's obligation to disclose material facts and avoid misleading the trademark office, including correcting false statements about use, ownership, or specimens in filings.

Related: Specimen of use, Conflict of interest
Conflict of interest

A situation where a practitioner's obligations to one client or personal interest could impair representation of another, requiring disclosure, consent, or withdrawal under ethics rules.

Related: Duty of candor, Client communication
Client communication

The ethical duty to keep clients reasonably informed about the status of matters, explain decisions and risks, and obtain informed consent on significant choices such as filing strategy or settlement.

Related: Conflict of interest, Duty of candor