CRME case studies

CRME · Put your knowledge to work in context.

The Certified Revenue Management Executive (CRME) is a professional credential for hospitality revenue leaders who set strategy rather than just execute tactics. It signals that the holder can connect pricing, forecasting, distribution, and performance measurement into one commercial plan. The CRME case studies are 5 cases and about 5,237 words.

The Owner Wants a $20 Rate Cut: Index, Elasticity and Where the Demand Would Come From

A 236-room upper-upscale downtown hotel opened in 2019 and has always priced at a premium to its competitive set: trailing-twelve-month ADR index 104, occupancy index 88, RevPAR index 91. Current ADR is 218 at 71% occupancy; the comp set runs 209 at 80.7%.

1,020 words, about 5 min 2

The Free Club Member Rate That Is Neither a Fence nor a Channel

A 340-room beach resort derives 62% of transient room nights from a Club Member rate that sits 15% below best available rate and is fully refundable to 24 hours before arrival. Membership is free and can be completed at the check-in desk.

1,030 words, about 5 min 3

The Citywide Group That Would Displace a Sold-Out Wednesday

A 300-room downtown hotel is negotiating a three-night citywide-event group: 200 rooms per night, Tuesday to Thursday, at 179, plus 40,000 of F&B at a 25% contribution margin and a 5,000 meeting-room rental. The group would add 12,000 of incremental banquet labor and utilities beyond F&B cost of sales.

1,056 words, about 5 min 4

A Book-Direct Programme Whose Business Case Hinges on Unproven Incrementality

A 260-room airport hotel sells about 65,000 room nights a year at a blended ADR of 164 and 68% occupancy. Channel mix: brand.com 16%, voice and walk-in 7%, GDS corporate 21%, OTA 44%, wholesaler 9%, other 3%.

1,091 words, about 5 min 5

Winning on RevPAR, Losing on GOPPAR: What the Bridge Actually Says

A 180-room hotel with 38 branded residences, a six-room spa and two F&B outlets reports monthly to its owner. In the latest board pack RevPAR is up 7.6% year on year, TRevPAR up 2.5% and GOPPAR down 6.9%.

1,040 words, about 5 min