DMI Expert study plan

Draft a one-page definition of digital strategy that separates business objectives, customer insight, and channel choice, then test it against two well-known brand examples you can describe from memory

Map the four domains of the syllabus onto a single capability grid and rate your current confidence in each from 1 to 5, so later weeks target your weakest cells

Build a reusable SWOT-plus-objectives template and apply it to a fictional mid-size retailer expanding into e-commerce

List the governance roles a digital programme needs (sponsor, product owner, analytics lead, content owner) and write one accountability sentence for each

Compare three KPI frameworks (funnel-stage, customer-lifetime-value, and channel-efficiency) and choose which you would defend to a finance director, writing the reasoning

Write five SMART objectives for a hypothetical launch, each with a baseline, a target, and a measurement source

Produce a one-page stakeholder communication plan that assigns message, format, and cadence to four audience types

Diagnose three common causes of digital transformation failure and prescribe one countermeasure for each

Explain how a search engine crawls, indexes, and ranks pages, and write that explanation in under 200 words without jargon

Audit a live public website's on-page elements (title tags, headings, internal links, structured data) and log ten specific defects with fixes

Build a keyword map that assigns one primary term and two supporting terms to each of five hypothetical pages, avoiding cannibalisation

Distinguish the levers of paid search (bid, quality, ad relevance, landing page experience) and state how each affects rank and cost

Construct a paid search campaign structure for a hypothetical budget, covering campaign segmentation, ad groups, match types, and negative keyword lists

Calculate break-even cost per acquisition from a given margin and conversion rate, and state the maximum viable bid

Design a landing-page test with a single variable, a sample-size rationale, and a decision rule written before launch

Set up a measurement plan that names the conversion events, attribution window, and one guardrail metric you would monitor

Write a channel-selection rationale that rejects two social platforms with evidence-based reasoning and justifies the two you keep

Draft a four-week editorial calendar for one brand, specifying format, hook, call to action, and owner for twelve posts

Define a community management protocol covering response-time targets, escalation paths, and tone rules for complaints

Explain how platform algorithms weight engagement signals differently and what that implies for organic reach planning

Build a paid social campaign plan that specifies objective, audience definition, creative variants, budget split, and frequency cap

Design a creator or influencer collaboration brief with selection criteria, deliverables, disclosure requirements, and success metrics

Produce a social listening routine: which queries to monitor, how often, and what would trigger an escalation

Write a crisis response scenario for a single negative post going viral, with the first-hour actions sequenced

Explain in plain language how a large language model generates text and where hallucination risk comes from, then list three verification habits for marketers

Write a prompt specification for a recurring marketing task that includes role, context, constraints, output format, and an evaluation checklist

Assess three AI use cases (content drafting, audience segmentation, creative testing) against feasibility, risk, and expected value, and rank them

Draft a short AI governance note covering data privacy, disclosure, human review, and bias checks

Integrate all four domains into a single twelve-month digital marketing plan for one hypothetical business, showing how AI supports each domain without replacing judgement

Complete two timed mock exams under exam conditions and log every wrong answer by domain and error type

Revisit the week-one confidence grid and rewrite any domain notes where your score has not improved

Rehearse explaining a strategy trade-off aloud in three minutes as if to an executive panel