Castilla y León PAU Business and Business Model Design study plan
Castilla y León PAU Business and Business Model Design · Give each week a clear focus.
8 weeks · About 7 hours per week
Business model design: value proposition, customer segments, channels, revenue streams and the Business Model Canvas
Define the nine Business Model Canvas blocks in your own words and give one Castilla y León example for each block
Distinguish value proposition from customer segment by writing three value-proposition statements for real local firms
Classify revenue streams as recurring vs one-off and transactional vs relationship-based
Map channels into own, partner and physical vs digital categories
Build a complete Canvas for one familiar SME from memory in 20 minutes
Your checkpoint
One full Business Model Canvas (nine blocks, each with at least two entries) for a real Castilla y León company, plus a one-page glossary of the nine blocks
Business strategy and decision-making: competitive strategy, growth, internationalisation and analysis tools
Apply Porter's five forces to a sector and rank the forces by intensity
Compare cost leadership, differentiation and focus strategies using two local examples each
Explain SWOT and then convert it into concrete actions using the TOWS matrix
Distinguish internal and external growth and list two advantages and two risks of each
Outline the main entry modes for internationalisation and match each to a firm size
Your checkpoint
A two-page competitive analysis of one sector (five forces + chosen generic strategy + TOWS actions), plus a table of growth and internationalisation options with pros and cons
Business and its environment: economic activity, business functions, objectives and stakeholders & Business types and legal forms: classification, ownership, legal structures and incorporation requirements
Define the functions of a business and link each function to a concrete decision
Identify stakeholders and resolve one conflict of interest between two stakeholder groups
Classify legal forms by number of owners, liability and minimum capital
Sequence the incorporation steps for a Sociedad Limitada and list the required documents
Compare an autónomo and a Sociedad Limitada for a given start-up scenario
Your checkpoint
A comparison grid of at least five legal forms (owners, liability, capital, taxation note, incorporation steps) plus a justified recommendation for one scenario
Marketing and commercial function: market research, marketing mix, digital marketing and customer relationships
Design a market research plan choosing primary vs secondary sources for a stated objective
Segment a market on at least three criteria and select one target segment with justification
Build the marketing mix for one product and justify each of the four decisions
Distinguish the extended mix elements for services
Plan a digital campaign naming at least two channels and one metric per channel
Your checkpoint
A one-page marketing plan for one product: segmentation, target, positioning, full mix and a digital campaign with metrics
Financial and investment decisions: sources of finance, budgeting, profitability and financial analysis
Compare sources of finance by cost, term and risk for short and long needs
Distinguish investment decisions from financing decisions
Compute payback and net present value for a simple project and interpret the result
Calculate and interpret profitability ratios from a small set of figures
Explain the difference between liquidity and solvency using two ratios
Your checkpoint
A solved case with calculations: payback, NPV, two profitability ratios and two liquidity ratios, plus a short written interpretation of each result
Business organisation and human resources: organisational structures, motivation, leadership and teamwork & Business and its environment: economic activity, business functions, objectives and stakeholders
Draw and compare functional, divisional and matrix structures with one advantage and one drawback each
Match a motivation theory to a practical HR measure
Distinguish leadership styles and select one for a described team situation
Explain the stages of team development and one management action per stage
Link the human resources function back to business objectives and stakeholders
Your checkpoint
An organisational design brief for a 40-person firm: chosen structure with reasons, motivation measures, leadership style and team plan
Business strategy and decision-making: competitive strategy, growth, internationalisation and analysis tools & Business model design: value proposition, customer segments, channels, revenue streams and the Business Model Canvas
Redesign the week 1 Canvas to fix at least three weaknesses you can name
Test the redesigned Canvas against a competitor using the five forces
Write the value proposition and revenue model changes as measurable hypotheses
Produce a short investment-style summary of the business model for a lender
Identify two risks in the model and one mitigation for each
Your checkpoint
A revised Canvas with a written change log (three improvements, two risks, mitigations) and a half-page summary aimed at a lender
Business and its environment: economic activity, business functions, objectives and stakeholders & Business types and legal forms: classification, ownership, legal structures and incorporation requirements & Business strategy and decision-making: competitive strategy, growth, internationalisation and analysis tools & Business model design: value proposition, customer segments, channels, revenue streams and the Business Model Canvas & Marketing and commercial function: market research, marketing mix, digital marketing and customer relationships & Financial and investment decisions: sources of finance, budgeting, profitability and financial analysis & Business organisation and human resources: organisational structures, motivation, leadership and teamwork
Answer two full past-paper style case studies under timed conditions
Self-mark against the official marking criteria and list recurring errors
Re-drill the three weakest topics with targeted exercises
Build a one-page formula and definition sheet from memory
Rehearse structured answers that name the tool, apply it and conclude
Your checkpoint
Two timed practice cases marked with a written error log and a one-page formula/definition sheet
Milestones
Week 2: Can complete a nine-block Canvas and a five-forces analysis from memory in under 40 minutes with no notes
Week 4: Can state the liability, ownership and capital rules for the five main legal forms and outline the Sociedad Limitada incorporation steps without notes
Week 6: Can compute payback, NPV and four ratios correctly on unseen figures and interpret each in one sentence
Week 8: Scores at least 70% on two timed practice cases and has no repeated error from the week 8 error log