PAU Balearic Islands Business & Business Model Design (UIB) study guide
PAU Balearic Islands Business & Business Model Design (UIB) · Work through your exam, one topic at a time.
The PAU Balearic Islands Business & Business Model Design exam is the university-access test taken by students in the Balearic Islands who sit the Empresa i Disseny de Models de Negoci paper within the Spanish selectivitat system. It is aimed at upper-secondary students planning to enter degrees in business administration, economics, marketing or related fields at the Universitat de les Illes Balears and elsewhere, and it rewards candidates who can connect textbook concepts to real companies. The PAU Balearic Islands Business & Business Model Design (UIB) study guide has 9 sections and about 3,407 words.
01The Firm, Entrepreneurship and the Business Environment
Domain 1 links three ideas: why firms exist in a market economy, what entrepreneurial initiative consists of, and how the environment conditions business decisions. PAU questions on this block usually ask you to analyse a real Balearic case rather than recite definitions, so every concept must end in a consequence for the firm.
390 words, about 2 min02Business Models: Value Proposition, Segments, Channels, Relationships and Revenue Streams
Domain 2 covers the customer-facing half of the Business Model Canvas (Osterwalder & Pigneur, 2010). Questions ask you to build, repair or criticise a canvas, or to select a revenue model and justify it with numbers.
358 words, about 2 min03Key Resources, Key Activities, Key Partnerships and Cost Structure
Domain 3 covers the supply-side half of the Canvas: what the firm must own, do and buy in order to deliver the value proposition, and what that costs. Exam items typically give you a business description and ask which resources are truly strategic, which activities to keep in-house, and how the cost structure behaves.
382 words, about 2 min04Design and Innovation: Ideation, Prototyping, Validation and Lean Startup
Domain 4 tests how business models are invented and, above all, tested. Expect questions on ideation techniques, the difference between a prototype and a pilot, and the lean startup cycle with its metrics and pivot decisions.
381 words, about 2 min05Business Strategy and Competitive Analysis
Domain 5 examines how a firm chooses where to compete and how to win. Questions combine external analysis (attractiveness), internal analysis (resources and capabilities) and the resulting competitive advantage, often asking you to judge whether a claimed advantage is sustainable.
366 words, about 2 min06Marketing and Market Research: Segmentation, Positioning, Mix and Digital
Domain 6 covers how a firm identifies and reaches its market: research design, segmentation and targeting, positioning, the marketing mix and digital metrics. Numerical items usually involve campaign efficiency, so be ready to compute conversion rate, CAC and LTV.
376 words, about 2 min07Financial Management and Investment Appraisal
Domain 7 combines financing decisions, cost and profitability analysis, and project appraisal. Expect a numerical exercise - break-even, a profitability ratio, or NPV and payback - plus a short justification of the financing choice.
381 words, about 2 min08Human Resources and Organisational Design
Domain 8 covers why people perform, how they are led, how teams develop and how work is structured. Questions typically give a scenario - a demotivated team, a growing company, a conflict - and ask you to diagnose it with a named theory rather than with intuition.
357 words, about 2 min09Business Law and Social Responsibility: Legal Forms, Contracts, Ethics and CSR
Domain 9 tests the legal shell of the business and its responsibilities beyond profit. Typical items ask you to choose a legal form with reasons, identify the elements or breach of a contract, or evaluate a CSR claim critically.
416 words, about 2 min