PAU Business & Business Model Design (La Rioja) study plan

Draw the nine Business Model Canvas blocks from memory and write a one-sentence definition of each block

Deconstruct two real firms (one local Rioja company, one international) into a full Canvas and label each block with evidence you can cite

Distinguish the Canvas from related frameworks (value proposition canvas, lean canvas, SWOT) and state when each is the better tool

Identify at least five common design errors in a Canvas (block confusion, missing customer segment specificity, revenue/cost mismatch) and correct them in your own draft

Map customer segments to value propositions using the jobs-pains-gains structure and justify each fit decision

Build a value proposition statement for a chosen segment in the format 'for [segment] who [need], our [offer] provides [benefit] unlike [alternative]'

Apply the marketing mix (product, price, place, promotion) to that same offer and defend two pricing choices with cost, competition, or willingness-to-pay reasoning

Segment a market into at least three distinct groups using two or more segmentation criteria and explain why each group is actionable

Distinguish corporate, competitive, and functional strategy levels and place five given decisions at the correct level

Apply Porter's generic strategies and the five forces to a named industry, reaching a defensible conclusion about profit attractiveness

Carry out a SWOT that converts each element into a concrete strategic action rather than a descriptive list

Explain the resource-based view (VRIN/VRIO) and test one firm's claimed advantage against each criterion

Compare growth directions (market penetration, development, product development, diversification) and recommend one with stated risk

Classify the factors of the business environment into economic, legal, socio-cultural, technological, and political layers and give a Rioja-specific example of each

Build a PESTEL analysis and rank the three factors most likely to change industry profitability in the next three years

Interpret the competitive environment using concentration, entry barriers, and bargaining power of suppliers and buyers

Explain how the macro environment transmits into a firm's costs and demand using one worked example with numbers

Define the firm as a legal and economic unit and distinguish the main legal forms (sole trader, partnership, limited company, cooperative) on liability, taxation, and capital raising

Classify objectives into profitability, growth, survival, and social responsibility, and explain the conflict between shareholder and stakeholder objectives

Identify stakeholders for a named firm and map them by power and interest, deriving a management approach for each quadrant

Explain the role of corporate governance and the separation of ownership and control in a limited company

Distinguish investment appraisal methods (payback, net present value, internal rate of return) and state the decision rule for each

Compute payback and NPV for a simple project with given cash flows and discount rate, and explain why the methods can rank projects differently

Distinguish sources of finance (internal, bank debt, equity, leasing, public aid) by cost, maturity, and control implications

Read a simplified balance sheet and income statement and compute working capital and one profitability ratio

Explain the relationship between risk, return, and the cost of capital when choosing a financing mix

Distinguish production decisions on capacity, layout, and process type (job, batch, mass, continuous) and match each to a product example

Explain the trade-off between holding, ordering, and stockout costs and apply a simple reorder-point or economic order quantity logic

Identify the components of the supply chain and evaluate one make-or-buy or supplier-selection decision using at least three criteria

Explain how quality management and lean principles (waste elimination, just-in-time) affect cost and risk in a named operation

Define entrepreneurship and innovation types (product, process, business model) and match each to a real example

Explain how digital transformation changes the Canvas, naming at least three blocks most affected and why

Synthesize a full business model proposal for a new venture that integrates Canvas, value proposition, strategy, and financial feasibility

Answer three timed exam-style questions across the eight domains under 30 minutes total and self-mark against the syllabus