ICDL Digital Marketing (ICDL)

The module is built around eight skill sets published by ICDL: digital marketing concepts, web presence, search engine optimisation, social media setup, social media management, marketing and promotion activities, online marketing and advertising, and analytics. Each splits into narrower topics such as website considerations, e-mail marketing, mobile marketing, web analytics and social media insights, so expect breadth across the campaign lifecycle rather than depth in one tool.

ICDL states the module is suitable for a wide range of candidates, including entrepreneurs, employees of small and medium-sized enterprises, students and marketing professionals who want to build and certify their skills. No formal prerequisite or prior campaign experience is listed, so the material is written to take a newcomer from key concepts and terminology through to planning, executing and measuring a campaign.

The official module page does not publish a question count or a time limit. Those details are set locally by the ICDL Accredited Test Centre where you sit the test, so ask your centre before booking. Do not rely on figures quoted in forums or third-party study sites; they are often out of date or written for a different module.

Neither the pass mark nor a retake policy is stated on the official module page. Both are handled by the Accredited Test Centre delivering the test. Contact your chosen centre before registering to confirm the score required and the rules and any cost for resitting, so you can plan a study buffer rather than discover them on results day.

ICDL says the first step for an individual is to find an ICDL Accredited Test Centre near them, and certification is delivered through that global network of test centres. There is no indication on the module page of sitting the test directly through the ICDL website, so locate a centre in your region and check its schedule and availability first.

Follow the published sequence: concepts and planning first, then web presence, search engine optimisation, social media setup, social media management, marketing and promotion activities, online marketing and advertising, and analytics last. Planning frames the campaign, the middle skill sets build the channels, and analytics closes the loop by measuring what the earlier stages produced.

Both are publicly available for download from the Digital Marketing module page on icdl.org. ICDL describes the fact sheet as a concise summary of the detailed syllabus, outlining key concepts, skills and learning outcomes. Download both before you study: the syllabus lists the specific skills you are certified against, which is a far better revision checklist than generic marketing textbooks.

No. ICDL states that its syllabus content is vendor-independent so that skills and knowledge are transferable. You will still meet named tools and platforms in practice, but the assessed outcomes are about recognising what different tools and platforms are used for, and knowing when to apply a tactic, rather than memorising one product's interface.

Neither a validity period nor a fee is stated on the official module page, so neither can be confirmed here. Pricing and any renewal or re-certification rules are handled by the Accredited Test Centre and your regional ICDL operator. Ask your centre for the total cost, including any registration fees, when you enquire about sitting the test.