ICDL Digital Marketing (ICDL) case studies
ICDL Digital Marketing · Put your knowledge to work in context.
ICDL Digital Marketing is a professional-level ICDL module, part of the ICDL Professional programme, that certifies practical digital marketing competence rather than fluency in one vendor's tools. ICDL describes it as covering the main concepts and skills of digital marketing: creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, and monitoring and improving campaigns with analytics. The ICDL Digital Marketing case studies are 5 cases and about 3,640 words.
1The redesign that erased 62% of organic traffic
Ridgeway Cycles sells bikes and accessories from a single shop and a 12-year-old website with 480 indexed pages. Organic search used to deliver 3,100 sessions a month.
789 words, about 4 min2Six channels, three hours a week
Craft & Ferment is a six-person brewery. About 70% of revenue comes from 40 pubs and restaurants that order kegs by phone or email; 30% comes from weekend taproom visitors and online sales of cans.
728 words, about 4 min3Blended ROAS is hiding the problem
Northline Outdoor sells hiking gear online. The monthly ad budget of €4,000 is split €2,500 paid search, €1,000 paid social and €500 display.
729 words, about 4 min4The bounce rate that wasn't
Fernwood Yoga Studio has one location, 900 members and a new website with an online booking system. The owner reads her dashboard on the first of each month: homepage bounce rate 71%, average session duration 38 seconds, 2.1% of sessions convert to a booking, and 46% of conversions are attributed to "direct".
682 words, about 3 min5Choosing a domain when the obvious one is gone
Marisol runs a one-person bookkeeping practice serving small construction firms in her region. She has traded for four years on referrals and a Facebook page, and now wants a website.
712 words, about 4 min