BTS Communication cheat sheet
BTS Communication · Keep the key ideas within reach.
Marketing
PED compares percentage changes, so units cancel; interpret |PED| against 1.
Elastic demand means a price cut raises revenue but can lower contribution.
Market share uses firm sales over total market sales, not capacity.
Boston matrix axes are market growth and relative market share.
The 4Ps must be consistent with the chosen segment and positioning.
Communication cultures, signs, audiences and critical interpretation
Describe observable evidence before interpreting a message.
Distinguish descriptive recognition from cultural association.
Explain the actual sign, rhetorical mechanism and intended audience.
Written recognition does not replace a full French analysis or creative response.
From creative brief to verified print and digital delivery
Production specifications follow the actual medium and supplier requirements.
Spot colors and conversion do not guarantee universal color identity.
Raster resolution depends on pixel dimensions and intended use.
Approval, technical delivery and communication effectiveness are different judgments.
Information Technology and Business Communication
Relative references shift when copied; absolute references stay fixed.
A primary key uniquely identifies a record; a foreign key links to another table.
Phishing is a social-engineering attack using fraudulent messages to steal credentials.
The communication process includes sender, encoding, channel, decoding, receiver, feedback, and noise.
Communicate material facts promptly and clearly, with an appropriate tone, explanation and next steps.
Business strategy
A business model connects customer value, delivery, resources, costs and revenue; its assumptions require evidence.
Porter's generic strategies require a clear basis for competitive advantage.
Expected value weights outcomes by probability but ignores risk attitude.
Suitability, acceptability and feasibility structure strategy evaluation.
Implementation fails when culture, structure and resources are misaligned.
Finance and accounting
Profit and cash differ because of credit, stock and capital spending.
Break-even = fixed costs ÷ unit contribution; contribution funds fixed costs and profit.
Gearing formulas vary; use the debt and capital definitions supplied in the exercise.
Payback ignores later cash flows; NPV discounts all cash flows.
Liquidity ratios need interpretation, not just calculation.
Communication rights, data and evidence-based legal issue recognition
One permission does not resolve every right or data obligation.
Consent is one legal basis, not the basis for all processing.
Document actual scope, approvals and authorized changes.
Use current applicable French and European authority for actual legal conclusions.