Google Ads Apps case studies
Google Ads Apps · Put your knowledge to work in context.
The Google Ads Apps credential is one of the product certifications listed on Google's Skillshop training platform, which the Google Ads Help Center links to under "Google Ads training on Skillshop." Skillshop groups its Google Ads offerings by product area, and Apps appears as a distinct certification alongside Search, Display, Measurement, Video, Shopping and Discovery. The credential is intended for advertising professionals who plan, launch and optimize campaigns that drive app installs and in-app actions, and who want a verifiable way to show that skill set to clients or employers. The Google Ads Apps case studies are 5 cases and about 4,066 words.
1Install campaign stops spending after a creative swap
PulseFit, a subscription fitness app, runs two Android app campaigns. The acquisition campaign bids Target CPI 2.50 and drives installs; a second campaign bids Target CPA 9.00 for trial starts.
878 words, about 4 min2iOS ROAS disagreement between Google Ads, the MMP and finance
CalmSpace is a meditation subscription app; iOS produces 55% of installs and 62% of revenue. The iOS app campaign bids Target ROAS 150% using in-app purchase value.
747 words, about 4 min3Fragmented asset groups in a global puzzle-game launch
BlockHarbor is a match-3 game launching in English- and German-speaking markets with a 1,500 daily budget on one Android app campaign. The team built six asset groups: three themes (relaxing, brain-training, competitive) crossed with two languages.
812 words, about 4 min4Choosing the optimization event for a retail app
Threadline is a fashion retail app spending 88,000 per month on a single app campaign optimising for first open, with a tCPI of 2.20. It drives about 40,000 installs per month.
836 words, about 4 min5Re-engagement campaign paying for users who would return anyway
Streamline is a streaming app with 2.1 million lifetime installs. 68% of users have not opened the app in the last 30 days.
793 words, about 4 min