Google Ads Creative case studies
Google Ads Creative · Put your knowledge to work in context.
The Google Ads Creative credential is one of the certifications offered through Skillshop, Google's free online training platform. Skillshop lists "Creatives" as a learning area alongside Google Ads Search, Display, Measurement, Video and Shopping, and describes its Google Ads training as e-learning designed by platform experts that mixes marketing strategy with product tactics and is built around real-world case studies and common business scenarios. The Google Ads Creative case studies are 5 cases and about 3,646 words.
1Search lead quality collapse after broad-match expansion
A B2B workflow-software company spends 18,000 per month on Search across three campaigns: Brand, Non-brand core, and Competitor. Over eight weeks, paid leads rose 35%, but the sales-qualified rate fell from 22% to 9%.
761 words, about 4 min2Display retargeting saturation before a sitewide sale
An online apparel retailer spends $25,000 per month on Google Display. Its retargeting campaign uses a 30-day audience window, dynamic remarketing, a frequency cap of 8 impressions per day, and five creative assets that have not changed in five months.
739 words, about 4 min3Dealership offline sales missing from Ads bidding
A multi-store auto dealership group spends $60,000 per month on Search and Performance Max. It tracks test-drive form submissions and phone calls longer than 90 seconds as conversions.
741 words, about 4 min4YouTube launch recall without consideration
A direct-to-consumer skincare brand is launching a new serum with a $60,000 YouTube budget over six weeks. It runs 15-second skippable in-stream ads and 6-second bumpers, targeted to in-market skincare shoppers and a custom-intent audience built from competitor searches.
701 words, about 4 min5Shopping feed gaps and Performance Max overlap
A home-hardware retailer lists 12,000 SKUs in Merchant Center. About 2,300 products lack GTINs, 1,100 are disapproved for promotional overlay text in the main image, and 800 have missing product type.
704 words, about 4 min