Google Ads Display case studies
Google Ads Display · Put your knowledge to work in context.
The Google Ads Display certification is a professional credential that demonstrates working knowledge of display advertising bought through Google Ads. It suits media buyers, in-house marketers, freelancers and agency staff who plan, build and optimize display campaigns on the Google Display Network, including YouTube and Discover placements where relevant. The Google Ads Display case studies are 5 cases and about 3,333 words.
1B2B Demo Campaign With Geo and Placement Leakage
A B2B SaaS company selling a project-management tool launches its first Display campaign to generate demo requests in the US and Canada, with English as the only language. Budget is 6,000 over 30 days, bidding on Target CPA 90, and the campaign uses a single ad group with one custom intent audience (people researching named competitors) layered on the default 'presence or interest' geo setting.
714 words, about 4 min2Travel RDA Asset Mix Under Brand and Legal Constraints
An online travel agency runs a Responsive Display Ad campaign for a winter city-break promotion across five European markets. The RDA has 5 short headlines (all under 30 characters), 2 long headlines, 4 descriptions, 3 landscape images (1200x628), 2 square images (1200x1200), 1 logo (1200x1200), and no portrait image.
714 words, about 4 min3Display Campaign Underspending After a Target CPA Cut
An ecommerce retailer selling running shoes runs a Display campaign with Target CPA bidding at 22 and a daily budget of 400. Conversion tracking counts every purchase as one conversion with the same value; average order value is 85, but some orders exceed 300.
665 words, about 3 min4Remarketing List Segmentation and Optimized Targeting Drift
A subscription coffee company runs Display remarketing with these lists: all site visitors 30 days (240,000 users), product page viewers 30 days (60,000), cart abandoners 14 days (7,500), active subscribers via Customer Match (45,000), and lapsed subscribers (30,000). There is a single remarketing campaign targeting 'all visitors' with a 540-day membership duration, a frequency cap of 4 impressions per day, and optimized targeting enabled.
618 words, about 3 min5Defending Display Spend Against a Last-Click Verdict
A B2B software company generates demo requests through Display ( 20,000/month), Search ( 40,000/month), and LinkedIn (outside Google Ads). Google Ads conversion tracking counts a 'demo request' with a 30-day click window and a 1-day view-through window, and reporting uses last-click attribution.
622 words, about 3 min