Google Ads Measurement practice questions

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Question 1Google Ads and Google Analytics measurement setup

In Google Ads conversion tracking, what is the primary role of the conversion tag (the global site tag or Google Tag) firing on a conversion page?

It records the click identifier and sends a conversion event to Google Ads for attribution Correct answer.
It imports offline conversions from a CRM file upload
It changes the bid strategy to target return on ad spend
It automatically creates a remarketing audience for all site visitors

Explanation

The conversion tag captures the click identifier (gclid) from the ad click and sends a conversion event to Google Ads, which lets the system attribute the conversion to the correct campaign and keyword. Remarketing lists, offline import, and bid strategy changes are separate features that are not performed by the conversion tag itself.

Question 2Google Ads and Google Analytics measurement setup

A marketer wants to count every form submission as a separate conversion, including multiple submissions from the same user in one session. Which conversion counting setting should they choose?

Count one conversion per impression
Count one conversion per day
Count one conversion per click
Count every conversion Correct answer.

Explanation

Google Ads conversion actions can be set to count every conversion, which records each conversion event after an ad interaction. The default one-per-click setting would undercount repeat submissions from the same click, which is why the every-conversion option is appropriate here.

Question 3Google Ads and Google Analytics measurement setup

Which Google Analytics 4 feature is designed to link Google Ads and Analytics so that Ads clicks, cost, and conversions can be viewed together?

The Search Console performance report
The Merchant Center feed
The Audience Builder in Google Ads
The Google Ads linking section in the GA4 admin Correct answer.

Explanation

Linking Google Ads to GA4 from the GA4 admin creates the product link that imports Ads data such as cost, clicks, and campaign dimensions into Analytics. This link also enables conversion and audience sharing between the two products.

Question 4Google Ads and Google Analytics measurement setup

What does the gclid parameter represent in a Google Ads landing page URL?

A Google Content Label ID used for placement exclusion
A Google Conversion Linker ID used for cookie consent
A Google Campaign Level ID used for budget sharing
A Google Click Identifier that supports conversion attribution Correct answer.

Explanation

The gclid is the Google Click Identifier appended to the landing page URL when auto-tagging is enabled. It lets Google Ads and linked products attribute conversions and other events back to the ad click.

Question 5Google Ads and Google Analytics measurement setup

In Google Analytics 4, which report area is the primary place to compare Google Ads cost, clicks, and conversions by campaign?

The Tech details report
The User attributes report
The Monetization overview report
The Advertising workspace, including the Google Ads campaigns report Correct answer.

Explanation

The Advertising workspace in GA4 contains dedicated Google Ads reports that show cost, clicks, impressions, and conversions by campaign and other dimensions. These reports depend on an active Google Ads link and imported cost data.

Question 6Google Ads and Google Analytics measurement setup

Which setting must be enabled in Google Ads for the gclid to be added automatically to landing page URLs?

Auto-tagging Correct answer.
Dynamic search ads
Final URL expansion
Parallel tracking

Explanation

Auto-tagging is the account setting that appends the gclid to landing page URLs when users click ads. Without it, the click identifier is not present in the URL and some attribution paths are weakened.

Question 7Google Ads and Google Analytics measurement setup

What is the purpose of the Google Ads conversion linker tag?

It enables cross-domain tracking between two websites
It stores click information in first-party cookies to improve conversion measurement Correct answer.
It replaces the need for a consent management platform
It automatically creates remarketing lists from conversion events

Explanation

The conversion linker tag stores ad click information in first-party cookies so conversions can still be measured when third-party cookies are unavailable. It improves measurement reliability but does not replace consent tooling.

Question 8Google Ads and Google Analytics measurement setup

A company wants to measure phone calls that last longer than 60 seconds as conversions from call-only ads. Which Google Ads feature should be configured?

Call extensions with call reporting
Store visits conversion tracking
Call conversions with a minimum duration threshold Correct answer.
Local actions in Business Profile

Explanation

Call conversions in Google Ads can be configured with a minimum call duration so only qualified calls count as conversions. This is set up as a conversion action from calls, separate from a basic call extension.

Question 9Google Ads and Google Analytics measurement setup

A retailer wants to send offline CRM purchases back to Google Ads and attribute them to the original ad click. Which identifier should be included in the offline conversion import file?

The gclid captured at the time of the click Correct answer.
The GA4 client ID only
The user's email address hashed with SHA-256
The campaign name and ad group name

Explanation

Offline conversion imports match the conversion to the ad click by using the gclid that was captured and stored when the user clicked the ad. Campaign and ad group names are descriptive and cannot uniquely match a click.

Question 10Google Ads and Google Analytics measurement setup

A marketing team wants to improve conversion measurement after users decline cookies by sending consent state to Google tags. Which setup should they implement?

Enhanced conversions for web without a consent signal
A separate Google Ads account for consenting users
Consent mode with a consent management platform Correct answer.
Manual conversion uploads for every declined user

Explanation

Consent mode passes the user's consent choices to Google tags so measurement and modeling can adjust to the available signal. It is typically implemented alongside a consent management platform that collects the consent state.

Question 11Google Ads and Google Analytics measurement setup

Which Google Ads conversion source should be selected when a marketer wants to import conversions from Google Analytics 4 into Google Ads?

Analytics conversions imported from a linked GA4 property Correct answer.
Calls from call extensions
App conversions from Firebase
Website conversions using the global site tag

Explanation

When GA4 is linked to Google Ads, selected GA4 key events can be imported into Google Ads as conversions. This is distinct from a native website tag conversion and from Firebase app conversions.

Question 12Google Ads and Google Analytics measurement setup

A company has both a Google Ads conversion tag and a GA4 Google Ads conversion import active for the same purchase. What is the most likely measurement outcome?

Google Ads automatically pauses the duplicate conversion action
The purchase may be reported twice within Google Ads conversion totals Correct answer.
Conversions are deduplicated automatically across both sources
Only the GA4 import is reported and the tag conversion is ignored

Explanation

Google Ads does not automatically deduplicate a native tag conversion against a separately imported GA4 conversion for the same event, so the purchase can be counted twice in conversion totals. The team should choose one primary conversion source for bidding and reporting.

Question 13Google Ads and Google Analytics measurement setup

What is the main purpose of enhanced conversions for web in Google Ads?

To improve conversion measurement by sending hashed first-party customer data with conversions Correct answer.
To replace the need for a conversion action entirely
To automatically generate remarketing lists from conversion pages
To increase the number of impressions served to new users

Explanation

Enhanced conversions for web sends hashed first-party data, such as email addresses, alongside conversion events to improve match accuracy and recover measurement lost to cookie restrictions. It supplements, rather than replaces, the conversion action setup.

Question 14Google Ads and Google Analytics measurement setup

A user clicks a Google Search ad on Monday and purchases on Friday without clicking another ad. Which attribution model in Google Ads gives the Search click credit for the conversion by default?

First-click attribution
Data-driven attribution Correct answer.
Last-click attribution
Linear attribution

Explanation

Google Ads uses data-driven attribution as the default model for most conversion actions, distributing credit across ad interactions using observed data. Last-click, first-click, and linear are alternative models that assign credit by fixed rules.

Question 15Google Ads and Google Analytics measurement setup

When setting up a Google Ads conversion action for a website, what does the conversion window control?

How long after an ad interaction a conversion can be attributed to that interaction Correct answer.
How often the conversion tag fires on the confirmation page
How long the conversion action remains paused
How many conversions are counted per user per day

Explanation

The conversion window defines the number of days after an ad interaction during which a conversion can still be credited to that interaction. It does not change tag firing frequency or daily counting rules.

Question 16Google Ads and Google Analytics measurement setup

A team wants to measure how often users who saw a YouTube ad later visited the website. Which Google Ads measurement approach is designed for this?

Call conversions
View-through conversions Correct answer.
Offline conversion imports
Store visits

Explanation

View-through conversions count conversions that occur after a user sees an ad impression but does not click it, which is relevant for video and display campaigns. Call conversions, store visits, and offline imports measure different interaction types.

Question 17Google Ads and Google Analytics measurement setup

A marketer wants to compare the number of conversions reported in Google Ads with the number reported in GA4 for the same campaign. Which factor most commonly explains a difference?

Google Ads and GA4 use different attribution models and conversion windows Correct answer.
GA4 reports only view-through conversions
Google Ads counts only offline conversions
GA4 does not support Google Ads campaign dimensions

Explanation

Google Ads and GA4 can use different attribution models, lookback windows, and counting rules, so the same campaign often shows different conversion totals in each product. Differences are expected and should be interpreted with the reporting settings in mind.

Question 18Google Ads and Google Analytics measurement setup

Which Google Analytics 4 setting determines whether Analytics data is shared with Google Ads for personalized advertising and measurement?

The data collection and usage settings in the GA4 property Correct answer.
The Search Console verification method
The Merchant Center shipping settings
The Google Ads bid strategy setting

Explanation

GA4 properties include data collection and usage settings that control sharing with Google products, including Google Ads. These settings affect whether Analytics data can be used for personalized advertising and related measurement features.

Question 19Google Ads and Google Analytics measurement setup

A company runs a lead generation campaign and wants to optimize bidding toward qualified leads rather than all form submissions. Which setup is most appropriate?

Disable conversion tracking and rely on clicks
Use view-through conversions as the only bidding signal
Count every page view as a conversion
Import offline qualified-lead conversions and use them as the primary conversion action for bidding Correct answer.

Explanation

Importing offline qualified-lead conversions lets Smart Bidding optimize toward leads that actually qualify instead of raw form fills. This requires storing the gclid and sending qualified outcomes back to Google Ads.

Question 20Google Ads and Google Analytics measurement setup

A marketer notices that Google Ads reports more conversions than GA4 for the same period. Which explanation is most consistent with how each product attributes conversions?

Google Ads may use a different attribution model and lookback window than GA4 Correct answer.
Google Ads excludes all conversions from mobile devices
GA4 counts only conversions that occur in the same session as the click
GA4 cannot track conversions from Google Ads campaigns

Explanation

Google Ads and GA4 can apply different attribution models, lookback windows, and counting rules, which commonly produces different conversion totals. Comparing the two requires aligning these settings or accepting expected variance.

Question 21Google Ads and Google Analytics measurement setup

Why does Google recommend implementing the conversion linker tag alongside the Google Ads conversion tag?

It removes the need for a consent management platform
It converts all Google Ads campaigns to Smart Bidding
It enables conversion measurement when third-party cookies are unavailable by using first-party cookies Correct answer.
It automatically creates a GA4 property for the advertiser

Explanation

The conversion linker stores click information in first-party cookies so conversions can still be measured when third-party cookies are blocked. It does not create Analytics properties, replace consent tooling, or change bid strategies.

Question 22Google Ads and Google Analytics measurement setup

A team links GA4 to Google Ads but the Advertising workspace shows no cost data. Which condition most likely explains the missing cost data?

The Google Ads account uses manual bidding
The website uses a first-party cookie for sessions
The Google Ads link is not active or the property lacks the required Google Ads access Correct answer.
The GA4 property has too many users for cost import

Explanation

Cost data in GA4 Advertising reports depends on an active Google Ads link and appropriate access between the products. If the link is missing or permissions are insufficient, campaign cost and click data will not populate.

Question 23Google Ads and Google Analytics measurement setup

A company wants to measure store visits from Google Ads campaigns. Which statement best describes the requirement for store visit reporting?

The advertiser must use only call-only campaigns
The advertiser must disable location targeting
The advertiser must install a beacon at every store entrance
The advertiser must have eligible physical store locations and sufficient ad traffic for modeling Correct answer.

Explanation

Store visits reporting is based on modeled data and requires eligible physical locations plus enough ad traffic and location data to produce reliable estimates. It does not require beacons, call-only campaigns, or disabled location targeting.

Question 24Google Ads and Google Analytics measurement setup

A company wants to use enhanced conversions for leads and has a CRM with hashed email addresses. What must be true for the import to match conversions to Google Ads clicks?

The company must use only view-through conversions
The CRM must store only campaign names and no user identifiers
The hashed identifiers must be collected with consent and match the format Google expects Correct answer.
The company must disable auto-tagging on all campaigns

Explanation

Enhanced conversions for leads relies on hashed first-party identifiers that are collected with proper consent and formatted as Google expects so matches can be made. Campaign names alone cannot match individual users, and auto-tagging should remain enabled.

Question 25Google Ads and Google Analytics measurement setup

A marketer wants to ensure Google Ads conversion data is not overstated when both a website tag and an imported GA4 conversion action are active. Which approach is most appropriate?

Designate one conversion action as primary for bidding and review overlapping actions for reporting Correct answer.
Set all conversion actions to count one per day
Enable auto-tagging on only half of the campaigns
Remove the conversion linker tag from the site

Explanation

Google Ads does not automatically deduplicate overlapping conversion sources, so the team should choose one primary action for bidding and review secondary actions to avoid inflated totals. Adjusting tagging or counting settings does not resolve the underlying overlap.

Question 26Google Ads and Google Analytics measurement setup

In Google Ads conversion tracking, what does the 'Count' setting of a conversion action determine?

Whether conversion values are reported in the account currency or the advertiser's local currency
Whether conversions are imported from GA4 or recorded by the Google tag
Whether conversions are attributed to the click date or the conversion date
Whether every conversion is counted or only one conversion per ad interaction Correct answer.

Explanation

The Count setting controls whether a conversion action records every occurrence ('Every') or only the first occurrence per ad interaction ('One'). This matters for actions such as purchases where multiple sales per click are possible versus leads where one per click is typical. The setting affects reported conversion counts and Smart Bidding signals.

Question 27Google Ads and Google Analytics measurement setup

A marketer wants Google Ads to record a conversion only when a purchase completes and the confirmation page includes the order value. Which conversion action setup supports passing that dynamic value?

A website conversion action with the value parameter populated from the page Correct answer.
A phone call conversion action with a fixed call length threshold
An app conversion action using first-open tracking
A store visits conversion action based on location data

Explanation

Website conversion actions can accept a transaction-specific value parameter so each conversion carries its own revenue figure. This lets Google Ads report revenue and optimize bidding toward higher-value conversions. Call, app, and store visit actions do not carry per-transaction order values in the same way.

Question 28Google Ads and Google Analytics measurement setup

What is the primary role of the Google tag (gtag.js) in a Google Ads measurement setup?

It replaces the need for any consent management platform
It loads a single library that sends measurement data to linked Google products Correct answer.
It generates the gclid automatically on every ad click
It imports offline conversions from a CRM

Explanation

The Google tag is a single JavaScript library placed on the site that routes events and configuration to linked destinations such as Google Ads and Analytics. It simplifies tag management by consolidating multiple product tags. It does not itself create click identifiers or import offline data.

Question 29Google Ads and Google Analytics measurement setup

A marketer links GA4 to Google Ads and wants imported conversions to be available as a Google Ads conversion action. Which configuration is required?

The GA4 property must use a Universal Analytics measurement ID
The Google Ads account must have auto-tagging disabled
The Google Ads account must use manual bidding
The GA4 property must have at least one key event marked and the link must be active Correct answer.

Explanation

Importing GA4 conversions requires an active GA4-Google Ads link and the events designated as key events in GA4. Only key events can be imported as Google Ads conversion actions. Auto-tagging, measurement ID type, and bidding strategy are not prerequisites.

Question 30Google Ads and Google Analytics measurement setup

Which Google Ads feature attributes a conversion to more than one ad click by distributing credit across the touchpoints?

View-through conversion
Data-driven attribution Correct answer.
Last-click attribution
Conversion window

Explanation

Data-driven attribution uses machine learning to distribute conversion credit across multiple ad interactions in the path. It replaces single-credit models like last click. Conversion windows define the time frame, and view-through conversions relate to impressions rather than credit distribution.

Question 31Google Ads and Google Analytics measurement setup

A marketer wants to see how many conversions came from users who clicked an ad but converted after a delay of several days. Which setting directly defines that allowable delay?

The counting method
The attribution model
The conversion window Correct answer.
The audience segment

Explanation

The conversion window specifies how long after an ad interaction a conversion can still be attributed to that interaction. It is configured per conversion action and can range from hours to many days. Attribution model, counting, and audiences do not define this time limit.

Question 32Google Ads and Google Analytics measurement setup

Which report in Google Ads shows conversion actions broken down by network, device, and click type?

The search terms report
The conversion action report segmented by those dimensions Correct answer.
The auction insights report
The change history report

Explanation

Conversion actions can be analyzed in reporting with dimensions such as network, device, and click type to see where conversions originate. Auction insights show competitor overlap, search terms show queries, and change history logs account edits. None of those provide conversion breakdowns by those dimensions.

Question 33Google Ads and Google Analytics measurement setup

What does a view-through conversion represent in Google Ads measurement?

A conversion counted after a user clicked an ad twice
A conversion recorded from a phone call longer than a set duration
A conversion imported from an offline CRM file
A conversion counted after a user saw an ad but did not click it Correct answer.

Explanation

View-through conversions are counted when a user is exposed to an ad impression and later converts without clicking, within the view-through window. They help measure display and video influence. They are distinct from click conversions, offline imports, and call conversions.

Question 34Google Ads and Google Analytics measurement setup

A company wants to pass hashed customer email addresses from its website checkout to Google Ads to improve conversion matching. Which feature should be configured?

Auto-tagging
Conversion linker
Enhanced conversions for web Correct answer.
Dynamic remarketing

Explanation

Enhanced conversions for web sends first-party customer data such as hashed email addresses to Google so conversions can be matched more reliably. It supplements the standard conversion tag. The conversion linker, auto-tagging, and dynamic remarketing serve different purposes.

Question 35Google Ads and Google Analytics measurement setup

A marketer wants to use Google Ads conversion data to bid toward high-value customers while respecting that some users decline tracking. Which practice best supports this?

Implement consent mode so conversions are modeled for users who decline Correct answer.
Remove the Google tag from pages that show a consent banner
Disable conversion tracking for users who decline consent
Rely only on view-through conversions for all users

Explanation

Consent mode adjusts tag behavior based on consent state and uses modeling to estimate conversions from users who decline. This preserves measurement and bidding signals while respecting consent. Disabling tracking entirely loses data, and view-through conversions cannot replace click-based measurement.

Question 36Google Ads and Google Analytics measurement setup

A team notices that GA4 reports fewer conversions than Google Ads for the same campaign period. Which factor most commonly explains the difference?

The two systems use different attribution models and reporting time zones Correct answer.
Google Ads counts only view-through conversions
GA4 ignores all conversions that occur on mobile devices
GA4 cannot track conversions from Google Ads campaigns

Explanation

Google Ads and GA4 often differ because each applies its own attribution model, conversion windows, and time zone defaults. These methodological differences produce legitimate variance. GA4 does track Google Ads conversions, does not exclude mobile, and Google Ads counts more than view-through conversions.

Question 37Google Ads and Google Analytics measurement setup

A marketer wants to measure in-store purchases that occur after users click Google Ads. Which measurement approach is designed for this?

Website conversion actions with a purchase event
Call conversions with a duration threshold
App conversions using in-app purchase events
Store visits conversions derived from location and ad interaction data Correct answer.

Explanation

Store visits measurement estimates when users who interacted with ads later visit physical locations, using aggregated location data. It is designed for offline retail impact. Website, call, and app conversions measure digital or phone events rather than in-store visits.

Question 38Google Ads and Google Analytics measurement setup

What must be true for a Google Ads call conversion action to record a phone call from an ad extension?

A Google forwarding number must be shown and the call must meet the duration threshold Correct answer.
The call must last less than the minimum duration
The account must have auto-tagging turned off
The caller must click a website link before dialing

Explanation

Call conversions from call extensions rely on a Google forwarding number so the call can be measured, and the call must meet the configured minimum duration. Shorter calls are not counted. Website clicks and auto-tagging settings are not requirements for call tracking.

Question 39Google Ads and Google Analytics measurement setup

A marketer wants to import CRM opportunities into Google Ads and match them to the original ad click. Which identifier is most useful for that matching?

The ad group name
The GA4 session ID
The gclid stored with the lead record Correct answer.
The user's device model

Explanation

Offline conversion imports match records to ad clicks using the gclid captured at the time of the click. Storing it with the lead enables later uploads to be attributed correctly. Session IDs, device models, and ad group names do not uniquely tie a record to a click.

Question 40Google Ads and Google Analytics measurement setup

A company wants to compare Google Ads conversion performance against its own internal sales data. Which practice improves confidence in that comparison?

Assuming Google Ads always overstates conversions
Disabling conversion tracking during the comparison
Aligning conversion windows, attribution settings, and time zones before comparing Correct answer.
Comparing raw totals without checking definitions

Explanation

Meaningful comparison requires matching definitions such as conversion windows, attribution models, and time zones across systems. Otherwise differences reflect methodology rather than performance. Raw comparisons, assumptions, and disabling tracking undermine the analysis.

Question 41Google Ads and Google Analytics measurement setup

Which statement best describes how a conversion action's 'primary versus secondary' designation affects bidding?

Secondary conversions are used for bidding, while primary conversions are reported only
Both designations are always used equally for bidding
Primary conversions are used for bidding, while secondary conversions are reported only Correct answer.
Neither designation affects bidding in any way

Explanation

Primary conversion actions feed Smart Bidding optimization, while secondary actions are recorded for reporting but excluded from bidding. This lets advertisers track diagnostic actions without distorting optimization. The designations are not equivalent and do affect bidding.

Question 42Google Ads and Google Analytics measurement setup

A marketer wants to measure how users who clicked a Google Ads ad behave in GA4, including which pages they visit next. Which setup enables this analysis?

Using a Universal Analytics property
Linking GA4 to Google Ads with auto-tagging enabled Correct answer.
Relying on view-through conversions alone
Installing only the Google Ads conversion tag

Explanation

Linking GA4 to Google Ads while auto-tagging is enabled lets GA4 identify ad clicks and attribute sessions and downstream behavior to campaigns. This supports analysis of post-click journeys. A conversion tag alone, legacy UA, or view-through data cannot provide the full session analysis.

Question 43Google Ads and Google Analytics measurement setup

What is the effect of setting a conversion action's attribution model to data-driven in Google Ads?

Credit is distributed across multiple interactions using modeled contribution Correct answer.
Conversions are counted only once per user forever
All credit is assigned to the last interaction
All credit is assigned to the first interaction

Explanation

Data-driven attribution uses modeling to allocate credit across the interactions in a conversion path based on their estimated contribution. It is not a single-touch rule. First-click and last-click are separate single-touch models, and counting frequency is a separate setting.

Question 44Google Ads and Google Analytics measurement setup

A marketer wants to ensure a purchase is not double counted when both a Google Ads website tag and a GA4 import exist for the same event. Which approach is most appropriate?

Disable auto-tagging to prevent duplication
Enable both as primary so bidding sees more data
Use one conversion action as primary for bidding and mark the duplicate as secondary Correct answer.
Remove all conversion tracking and rely on view-throughs

Explanation

When two conversion actions capture the same event, designating one as primary for bidding and the other as secondary avoids inflating optimization signals while preserving reporting. Making both primary double counts for bidding. Removing tracking or disabling auto-tagging harms measurement.

Question 45Google Ads and Google Analytics measurement setup

Which Google Ads report helps a marketer understand which conversion actions are driving Smart Bidding performance?

The auction insights report
The landing page report
The change history report
The campaign report segmented by conversion action Correct answer.

Explanation

Segmenting campaign performance by conversion action shows which actions contribute to results and bidding outcomes. Auction insights, change history, and landing page reports do not break out conversion actions in this way. This helps confirm that primary actions align with business goals.

Question 46Google Ads and Google Analytics measurement setup

A company wants to send offline lead qualifications back to Google Ads using enhanced conversions for leads. Which data practice is required?

Upload only aggregated counts without identifiers
Disable the Google tag on lead forms
Collect first-party identifiers at lead capture and hash them before upload Correct answer.
Use only view-through conversion data

Explanation

Enhanced conversions for leads requires first-party identifiers such as email or phone collected at lead capture, hashed before upload, so offline qualifications can be matched to ad interactions. Aggregated counts without identifiers cannot be matched. View-through data and disabling tags do not support this process.

Question 47Google Ads and Google Analytics measurement setup

A marketer observes that Google Ads reports conversions attributed to clicks from several weeks earlier, while GA4 shows almost none from that period. Which explanation is most plausible?

GA4 deletes all conversion data after seven days
The Google Ads conversion window is longer than the GA4 attribution window Correct answer.
GA4 cannot attribute conversions to Google Ads clicks
Google Ads ignores the conversion date entirely

Explanation

Differences in lookback windows are a common cause of cross-platform variance: a longer Google Ads conversion window credits older clicks that GA4 may no longer attribute. GA4 does attribute Google Ads clicks, Google Ads records conversion dates, and GA4 does not delete conversion data after seven days.

Question 48Google Ads and Google Analytics measurement setup

A team wants to measure app installs and in-app purchases from Google Ads campaigns. Which conversion source should be used?

A store visits conversion action
A website conversion action with a purchase event
A call conversion action with a duration threshold
A Google Ads app conversion action linked through a supported app analytics partner Correct answer.

Explanation

App conversions in Google Ads are measured through supported app analytics partners or SDK integrations that report installs and in-app events. Website, call, and store visit actions measure different environments. Using the correct source ensures installs and purchases are attributed to app campaigns.

Question 49Google Ads and Google Analytics measurement setup

A marketer wants to verify that a Google Ads conversion tag fires correctly before launching campaigns. Which approach is most reliable?

Check the change history for recent edits
Rely on the auction insights report
Assume the tag works if the page loads
Use Tag Assistant and a test conversion to confirm the tag fires and records Correct answer.

Explanation

Tag Assistant and a controlled test conversion confirm that the tag fires, sends the expected parameters, and records a conversion. Auction insights, page loading, and change history do not validate tag execution. Testing before launch prevents gaps in measurement.

Question 50Google Ads and Google Analytics measurement setup

A company wants its Google Ads conversion values to reflect varying profit margins by product category. Which implementation best supports this?

Use a single fixed value for all conversions
Rely on view-through conversions for value reporting
Count only one conversion per click regardless of value
Pass a category-specific value in the conversion tag and use value-based bidding Correct answer.

Explanation

Sending a category-specific value with each conversion lets Google Ads report accurate revenue and supports value-based bidding strategies such as maximizing value. A fixed value loses margin differences, single counting does not address value, and view-through conversions do not carry product values.